Eral’s philosophy is that healthy beautiful hair starts from taking care of the skin on your head and the roots of your hair. Many people care about the appearance of their hair, however because it's difficult to see, we often don't think about taking care of the skin on our heads. Hair Calligraphy and Painting encourages people to think about this with various visuals that include a message hidden in the midst of the hair.
The Red Cross’s sole purpose is to prevent and ease human suffering in the face of any and all emergencies. When human crises occur and everyone runs away, the Red Cross runs toward. This campaign demonstrates‚ powerfully and simply, the impact the Red Cross’s aid has on people around the world.
To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
Eral’s philosophy is that healthy beautiful hair starts from taking care of the skin on your head and the roots of your hair. Many people care about the appearance of their hair, however because it's difficult to see, we often don't think about taking care of the skin on our heads. Hair Calligraphy and Painting encourages people to think about this with various visuals that include a message hidden in the midst of the hair.
1969 was a big year for America, but little did people know, it was an even bigger year for breakfast. To celebrate that, Ogilvy Chicago hijacked other, much more famous 50ths throughout the year to remind everyone that Jimmy Dean was there too. Iconic photos of the two biggest anniversaries were recreated, in order to extend the scenes and have someone actually eating Jimmy Dean during those amazing moments. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. The final spreads were featured in TIME and Rolling Stone magazine.
2020年，马利迎来了101周年 趁着国潮热摆脱百年品牌的历史沉重感结合时下流行趋势在杭州万象城打造成了一座色彩许愿池同时开设了纪念马利 101 年限时快闪店以全新的面貌为大家送上不一样的新年祝福。 结合美术颜料的元素许愿池从颜色中提取灵感以玫瑰红、桔色、蓝色、金色四种“祈福色”为主视觉打造 祈福池“發”字拍照墙、 福倒“爆竹屋”等吉祥装置。快闪店内的产品周边也不容错过店内不仅有马利的经典颜料还有不少让人意想不到的周边MissCandyX马利联名限量健康甲油套装MissCandy& Marie’s马利颜料强强联合，打造指尖新年祈福色。不仅快闪和跨界更让我们看到了行业一直所强调的“品牌创新参与其中，都会对这个百年品牌有新的认识。
Eral’s philosophy is that healthy beautiful hair starts from taking care of the skin on your head and the roots of your hair. Many people care about the appearance of their hair, however because it's difficult to see, we often don't think about taking care of the skin on our heads. Hair Calligraphy and Painting encourages people to think about this with various visuals that include a message hidden in the midst of the hair.
MM&M Magazine launched an initiative to bring awareness to the rampant gun violence that affects the American population. They wanted to encourage a new approach to addressing the problem that could inspire action, with a focus on communicating the impact of gun violence on health and wellness.
Océano FM Radio Station its getting back to its origins and it relaunched as a 100% musical radio station in Montevideo city. For the campaign we used the most representative music of the radio and placed it on the most iconic spaces of Montevideo city such as Rambla Sur, Palacio Legislativo and its main avenue among others.
MM&M Magazine launched an initiative to bring awareness to the rampant gun violence that affects the American population. They wanted to encourage a new approach to addressing the problem that could inspire action, with a focus on communicating the impact of gun violence on health and wellness.
AFTER BEING STUCK INDOORS, GLOBAL BEER BRAND CORONA LAUNCHES NEW ORIGINAL CONTENT SERIES “FREE RANGE HUMANS” TO INSPIRE A LIFE OF DISCONNECTION OUTSIDE The New Series on Corona Social Channels Marks the Launch of ABInBev’s Corona Studios NEW YORK, Nov. 23, 2020 -- On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this has led to populations fleeing large cities** in search of a more fulfilling life. As a brand linked to the beach and nature, Corona is addressing this shift with the launch of its new original content series, Free Range Humans. The series, which celebrates real-life individuals who made the leap, aims to inspire those pursuing meaningful lives outside to take that next step once the pandemic subsides. Corona believes our best selves are experienced outside, and it is with this mantra that the brand is delivering a first-in-kind series to provide much needed escapism with the credibility that few can. The series is the first global content franchise from the Anheuser Busch InBev (AB InBev) brand, which operates and markets Corona exclusively outside of the US. Free Range Humans is an eight-part digital content series celebrating individuals that chose to break from routine in pursuit of more fulfilling lives outside. The series comes out of the newly launched Corona Studios, and marks the first of many content-led initiatives for the brand, who is expanding its entertainment footprint to engage consumers more deeply across their passion points. Free Range Humans can be viewed on Corona’s Youtube channel and other social platforms starting today. For many, a relaxed, outdoor way of life is a mere daydream. Through its 6-10 minute episodes, Free Range Humans offers mental disconnection for those indoors and celebrates the stories of individuals around the world who made this a reality. They challenged a conventional lifestyle to overcome obstacles and fully embrace their passions, ranging from underwater art sculpting to the development of an influential female surf school. Each story offers insight and inspiration into what a rich life can be when we just make that first step. Free Range Humans season one features: Bruna Bessa, a Brazilian public relations associate turned surf instructor and founder of Mare Alta, a women’s empowerment surf camp that hosts retreats around the world. Juan Pablo Bueno, a Colombian biologist who built an eco-friendly resort in the jungle of La Macarena without disturbing a single tree. Mario Rigby, a Canadian influencer who gave up a potential Olympic career to become a world traveler focused on breaking cultural perceptions by helping people discover new places and people around the world Emily Penn, a Cambridge-trained architect turned ocean advocate from the UK who leads sailing expeditions to eradicate plastic from our oceans. Jason deCaires Taylor, a UK artist who used his passion and talent to create underwater sculptures that become coral reefs and marine ecosystems. Roushanna Gray, a South African sustainable coastal forager who educates students about the edible treasures that nature has to offer. Zandile Ndhlovu, who broke through cultural barriers to become the first Black freediving instructor in South Africa. Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur, and environmental advocate. Free Range Humans marks the formal launch of Corona Studios, a new venture within the brand to provide high quality, consistent, and entertaining content to consumers. With Corona Studios, the brand will build deeper consumer connections through story-led content across its passion point verticals of travel, surf lifestyle, sustainability, wellness, and the creative arts. Over the last nine months, the brand has set the stage for this platform, producing over 30 films in collaboration with dozens of local, world class creators. As the platform expands, Corona Studios aims to diversify its content base across relevant formats and verticals, from long form videos to short form clips and more. Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam and developed as a global entertainment platform by Pereira O’Dell. “This is not just another travel series. With the events of this year, we know that people around the world are increasingly appreciative of the outside and pondering what an alternative life could look like. This series was developed to give new, first-hand inspiration on what that could look like once the lockdowns subside” said Felipe Ambra, Global Corona VP. “The people we are celebrating are an embodiment of the Corona lifestyle and we hope can serve as motivation for others to pursue a fulfilling life in and around the natural world when they are able to.” While Free Range Humans is inspired by the traditional television show format, it was specifically shot to live natively across the social universe, with a connected ecosystem of supporting content. Instead of standard 22 minute episodes, for example, the series offers 6-10 minutes episodic stories, collectively equivalent to the production of a feature film, involving collaboration with over 100 people. Each episode is flanked with a range of promotional cuts and 2-3 assets for the curious minds looking to explore each cast members’ passion points more deeply. Notably, the series was produced remotely by Pereira O’Dell and shot by Rocket Film. The casting process was rigorous and assessed 500 candidates, and the shoot included teams working in six virtual edit rooms across multiple time zones, allowing for nimble, real-time collaboration between editors, producers, and sound design daily. Post production was led by Cosmo Street Editorial, with music scored by Quiet City.
AFTER BEING STUCK INDOORS, GLOBAL BEER BRAND CORONA LAUNCHES NEW ORIGINAL CONTENT SERIES “FREE RANGE HUMANS” TO INSPIRE A LIFE OF DISCONNECTION OUTSIDE The New Series on Corona Social Channels Marks the Launch of ABInBev’s Corona Studios NEW YORK, Nov. 23, 2020 -- On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this has led to populations fleeing large cities** in search of a more fulfilling life. As a brand linked to the beach and nature, Corona is addressing this shift with the launch of its new original content series, Free Range Humans. The series, which celebrates real-life individuals who made the leap, aims to inspire those pursuing meaningful lives outside to take that next step once the pandemic subsides. Corona believes our best selves are experienced outside, and it is with this mantra that the brand is delivering a first-in-kind series to provide much needed escapism with the credibility that few can. The series is the first global content franchise from the Anheuser Busch InBev (AB InBev) brand, which operates and markets Corona exclusively outside of the US. Free Range Humans is an eight-part digital content series celebrating individuals that chose to break from routine in pursuit of more fulfilling lives outside. The series comes out of the newly launched Corona Studios, and marks the first of many content-led initiatives for the brand, who is expanding its entertainment footprint to engage consumers more deeply across their passion points. Free Range Humans can be viewed on Corona’s Youtube channel and other social platforms starting today. For many, a relaxed, outdoor way of life is a mere daydream. Through its 6-10 minute episodes, Free Range Humans offers mental disconnection for those indoors and celebrates the stories of individuals around the world who made this a reality. They challenged a conventional lifestyle to overcome obstacles and fully embrace their passions, ranging from underwater art sculpting to the development of an influential female surf school. Each story offers insight and inspiration into what a rich life can be when we just make that first step. Free Range Humans season one features: Bruna Bessa, a Brazilian public relations associate turned surf instructor and founder of Mare Alta, a women’s empowerment surf camp that hosts retreats around the world. Juan Pablo Bueno, a Colombian biologist who built an eco-friendly resort in the jungle of La Macarena without disturbing a single tree. Mario Rigby, a Canadian influencer who gave up a potential Olympic career to become a world traveler focused on breaking cultural perceptions by helping people discover new places and people around the world Emily Penn, a Cambridge-trained architect turned ocean advocate from the UK who leads sailing expeditions to eradicate plastic from our oceans. Jason deCaires Taylor, a UK artist who used his passion and talent to create underwater sculptures that become coral reefs and marine ecosystems. Roushanna Gray, a South African sustainable coastal forager who educates students about the edible treasures that nature has to offer. Zandile Ndhlovu, who broke through cultural barriers to become the first Black freediving instructor in South Africa. Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur, and environmental advocate. Free Range Humans marks the formal launch of Corona Studios, a new venture within the brand to provide high quality, consistent, and entertaining content to consumers. With Corona Studios, the brand will build deeper consumer connections through story-led content across its passion point verticals of travel, surf lifestyle, sustainability, wellness, and the creative arts. Over the last nine months, the brand has set the stage for this platform, producing over 30 films in collaboration with dozens of local, world class creators. As the platform expands, Corona Studios aims to diversify its content base across relevant formats and verticals, from long form videos to short form clips and more. Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam and developed as a global entertainment platform by Pereira O’Dell. “This is not just another travel series. With the events of this year, we know that people around the world are increasingly appreciative of the outside and pondering what an alternative life could look like. This series was developed to give new, first-hand inspiration on what that could look like once the lockdowns subside” said Felipe Ambra, Global Corona VP. “The people we are celebrating are an embodiment of the Corona lifestyle and we hope can serve as motivation for others to pursue a fulfilling life in and around the natural world when they are able to.” While Free Range Humans is inspired by the traditional television show format, it was specifically shot to live natively across the social universe, with a connected ecosystem of supporting content. Instead of standard 22 minute episodes, for example, the series offers 6-10 minutes episodic stories, collectively equivalent to the production of a feature film, involving collaboration with over 100 people. Each episode is flanked with a range of promotional cuts and 2-3 assets for the curious minds looking to explore each cast members’ passion points more deeply. Notably, the series was produced remotely by Pereira O’Dell and shot by Rocket Film. The casting process was rigorous and assessed 500 candidates, and the shoot included teams working in six virtual edit rooms across multiple time zones, allowing for nimble, real-time collaboration between editors, producers, and sound design daily. Post production was led by Cosmo Street Editorial, with music scored by Quiet City.
Menstrual Credit: Serviceplan France Creates Fictional Banking Product to Highlight Menstrual Precariousness in Campaign for Règles Élémentaires A poster campaign for French organization Règles Élémentaires highlights the stark choice faced by many women between being able to afford to eat and pay bills, or buy sanitary products. Paris, 23 November 2020 — In a woman's life, period-related expenses average around €8,000 *, an amount so high that it sometimes leads the most financially insecure women to choose between their personal hygiene expenses and buying food. So Règles Élémentaires teamed up with Serviceplan France on a poster campaign highlighting the problem of menstrual insecurity, which affects 1.7 million women in France. The "Menstrual Credit" campaign highlights a credit to finance periodic protection throughout the life of women. A loan that looks like a real banking product, but that doesn't exist ...yet. Although menstrual credit does not exist, the monetary cost of menstruation in a woman's life is a reality: 8,000 euros on average. In France, 1.7 million** women can’t afford such an expense and find themselves in a precarious period of menstruation. 21% of girls and women say, according to the IFOP, that they avoid going to work, school or going out during their period. Règles Élémentaires: the association that wants to put an end to menstrual insecurity Règles Élémentaires was set up in France in 2015 by Tara Heuzé-Sarmini to help women in precarious financial situations struggling to afford sanitary protection, and to make this little-known reality known to as many people as possible. This association has a double mission: to collect personal hygiene products for women in need, and to obtain from government authorities free hygiene protection for women in precarious situations. In order to sensitize public opinion around the topic of menstrual precariousness, Serviceplan France for its part imagined this shocking campaign: a poster campaign aimed at promoting a fictional credit to help finance periodic protection. The poster campaign advertises an imaginary menstrual credit at the Exceptional rate of 13.7% Fixed APR. The campaign was launched in France on October 29 with around 100 billboards.
Menstrual Credit: Serviceplan France Creates Fictional Banking Product to Highlight Menstrual Precariousness in Campaign for Règles Élémentaires A poster campaign for French organization Règles Élémentaires highlights the stark choice faced by many women between being able to afford to eat and pay bills, or buy sanitary products. Paris, 23 November 2020 — In a woman's life, period-related expenses average around €8,000 *, an amount so high that it sometimes leads the most financially insecure women to choose between their personal hygiene expenses and buying food. So Règles Élémentaires teamed up with Serviceplan France on a poster campaign highlighting the problem of menstrual insecurity, which affects 1.7 million women in France. The "Menstrual Credit" campaign highlights a credit to finance periodic protection throughout the life of women. A loan that looks like a real banking product, but that doesn't exist ...yet. Although menstrual credit does not exist, the monetary cost of menstruation in a woman's life is a reality: 8,000 euros on average. In France, 1.7 million** women can’t afford such an expense and find themselves in a precarious period of menstruation. 21% of girls and women say, according to the IFOP, that they avoid going to work, school or going out during their period. Règles Élémentaires: the association that wants to put an end to menstrual insecurity Règles Élémentaires was set up in France in 2015 by Tara Heuzé-Sarmini to help women in precarious financial situations struggling to afford sanitary protection, and to make this little-known reality known to as many people as possible. This association has a double mission: to collect personal hygiene products for women in need, and to obtain from government authorities free hygiene protection for women in precarious situations. In order to sensitize public opinion around the topic of menstrual precariousness, Serviceplan France for its part imagined this shocking campaign: a poster campaign aimed at promoting a fictional credit to help finance periodic protection. The poster campaign advertises an imaginary menstrual credit at the Exceptional rate of 13.7% Fixed APR. The campaign was launched in France on October 29 with around 100 billboards.
On a Halloween where we had to stay at home, we got together with our client Renault and took the monsters out of the closet to take them to the garage. Renault Monster Car, a game/filter to have fun with the family and not miss the scares of the season. https://www.instagram.com/ar/348366263063683/
There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year. In order to make tourists more conscious, we are showing them this problem by turning waste into bullets, and inviting them to make peace with the ecosystem by joining Corona’s beach clean ups.
The Internet makes it easy for anyone to be in contact with other people. Unfortunately, this implies that pedophiles are contacting children easier than ever, too. The world of virtual classes, the busy life we adults lead; has made us relax in control of what our children see and who they contact.
The Internet makes it easy for anyone to be in contact with other people. Unfortunately, this implies that pedophiles are contacting children easier than ever, too. The world of virtual classes, the busy life we adults lead; has made us relax in control of what our children see and who they contact.
BECo, a 166-year-old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo is doing its bit - 80% of its staff have disabilities. The more soap it sells, the more jobs BECo creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging to social and OOH.
KFC’s fried chicken and TV are a match made in heaven. So each of these executions is inspired by a TV show that features explosive action, with fried chicken seamlessly replacing the fireballs. Consumers could then binge on freshly delivered Hot & Spicy while also binging on the latest release of their favourite series.
KFC’s fried chicken and TV are a match made in heaven. So each of these executions is inspired by a TV show that features explosive action, with fried chicken seamlessly replacing the fireballs. Consumers could then binge on freshly delivered Hot & Spicy while also binging on the latest release of their favourite series.
Absolut and BBH Singapore launch global campaign starring actress Tessa Thompson, C-Pop star Jolin Tsai, pro gamer Ricki Ortiz and musician MNEK 10th November 2020: Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections. The ambitious Absolut global campaign, created by BBH Singapore, features four talents of diverse backgrounds who all champion open and honest conversation: Tessa Thompson, American actress, MNEK, British musician, Ricki Ortiz, online gaming star, and Jolin Tsai, Taiwanese singer. Speaking to Absolut’s truth, each of them are change-makers and outspoken representatives of their communities. The mammoth multimedia campaign features a vast swathe of social and online content, including a two-minute film that mixes animation with live action. It’s a story of 4 protagonists who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality - because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness. Tad Greenough, Chief Creative Officer at The Absolut Company, said "This new campaign marks the beginning of a new chapter for the Absolut brand. The desire and need to break free - to venture beyond the screen back into the real world, where real-life togetherness creates the ultimate and most intimate connectivity - is in all of us now, but especially in Gen Z. With its strikingly fresh and original visual look and the ‘It’s In Our Spirit’ theme, BBH Singapore's work positions the Absolut brand as being truly at one with the times." The film was brought to life through the inspiring vision of the Grand-Prix winning animation duo and partners at Psyop, Todd and Kylie. BBH also worked with Stink and The Marketing Arm (TMA) on the campaign who were instrumental in procuring and contracting all of the talent, as well as licensing the music track for the film - Dreams Today by Efterklang, a Danish band. “Absolut is a bold creative brand. With a long and proud heritage of working with some of the world’s best artists, creativity is central to who we are and what we do. This is why creative innovation, craft and the fine balancing act needed to bring great ideas to life in the most powerful way were key priorities for us." said Sina Neubrandt, Head of Brand Creative. "Managing such a complex production remotely across multiple time zones was challenging, but we are all very proud of the finished product." BBH Creative Directors Nikhil Panjwani & Gaston Soto said, “Having grown up with Absolut posters on our bedroom walls, the opportunity to relaunch this iconic brand is a dream come true. The new platform of #togetherIRL feels highly relatable with a hyper-connected, yet disconnected Gen Z. And in times like these, it makes us truly appreciate the importance of simple things, like sharing a drink with a friend.” TMA Senior Vice President Mick Carter, said “Working with brands that put their marketing dollars behind their philosophy is always a pleasure. Absolut has championed diversity for decades and this campaign stays in that vein. TMA are proud to have been a key part of bringing the campaign together across multiple markets and with such stand-out talent.” The campaign kicks off this week with a staggered launch across the UK, China, Germany, Italy, Spain, Sweden, Ireland, Netherlands, Romania, Thailand, Morocco, Serbia, Hong Kong and South Africa. Next year, the campaign will roll out to Brazil, Mexico, South Korea, the Persian Gulf, SSA, Chile, Greece, Croatia, Latvia and Colombia.
再绚丽的文案，都不如一句暖心的“谢谢”，努力变得更好，心怀感恩，所遇皆温柔！在这个#感恩节#，小高祝愿亲爱的们，感恩节快乐，微笑常在，从齿开挂！11.23-12.6, 小高还为你萌在@京东到家 准备了年度精选爆款，49减10元品牌券，59减15元跨品神券感恩回馈，30分钟好物到家，买买买就对了！网页链接
Absolut and BBH Singapore launch global campaign starring actress Tessa Thompson, C-Pop star Jolin Tsai, pro gamer Ricki Ortiz and musician MNEK 10th November 2020: Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections. The ambitious Absolut global campaign, created by BBH Singapore, features four talents of diverse backgrounds who all champion open and honest conversation: Tessa Thompson, American actress, MNEK, British musician, Ricki Ortiz, online gaming star, and Jolin Tsai, Taiwanese singer. Speaking to Absolut’s truth, each of them are change-makers and outspoken representatives of their communities. The mammoth multimedia campaign features a vast swathe of social and online content, including a two-minute film that mixes animation with live action. It’s a story of 4 protagonists who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality - because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness. Tad Greenough, Chief Creative Officer at The Absolut Company, said "This new campaign marks the beginning of a new chapter for the Absolut brand. The desire and need to break free - to venture beyond the screen back into the real world, where real-life togetherness creates the ultimate and most intimate connectivity - is in all of us now, but especially in Gen Z. With its strikingly fresh and original visual look and the ‘It’s In Our Spirit’ theme, BBH Singapore's work positions the Absolut brand as being truly at one with the times." The film was brought to life through the inspiring vision of the Grand-Prix winning animation duo and partners at Psyop, Todd and Kylie. BBH also worked with Stink and The Marketing Arm (TMA) on the campaign who were instrumental in procuring and contracting all of the talent, as well as licensing the music track for the film - Dreams Today by Efterklang, a Danish band. “Absolut is a bold creative brand. With a long and proud heritage of working with some of the world’s best artists, creativity is central to who we are and what we do. This is why creative innovation, craft and the fine balancing act needed to bring great ideas to life in the most powerful way were key priorities for us." said Sina Neubrandt, Head of Brand Creative. "Managing such a complex production remotely across multiple time zones was challenging, but we are all very proud of the finished product." BBH Creative Directors Nikhil Panjwani & Gaston Soto said, “Having grown up with Absolut posters on our bedroom walls, the opportunity to relaunch this iconic brand is a dream come true. The new platform of #togetherIRL feels highly relatable with a hyper-connected, yet disconnected Gen Z. And in times like these, it makes us truly appreciate the importance of simple things, like sharing a drink with a friend.” TMA Senior Vice President Mick Carter, said “Working with brands that put their marketing dollars behind their philosophy is always a pleasure. Absolut has championed diversity for decades and this campaign stays in that vein. TMA are proud to have been a key part of bringing the campaign together across multiple markets and with such stand-out talent.” The campaign kicks off this week with a staggered launch across the UK, China, Germany, Italy, Spain, Sweden, Ireland, Netherlands, Romania, Thailand, Morocco, Serbia, Hong Kong and South Africa. Next year, the campaign will roll out to Brazil, Mexico, South Korea, the Persian Gulf, SSA, Chile, Greece, Croatia, Latvia and Colombia.
Hunting season has come and the hunters have started killing animals again. Especially many endangered animals are in serious danger. We wanted to see hunting through children's eyes and help stop it. No matter how stubborn a father is, he just gives up something for his child. Through this, we aimed to convey the common wish of all children to people interested in hunting. The thing he hunted is actually the future of his child, if nature disappears in this way, children will be deprived of nature and all these beauties in the future. Only children can show this to them. If they saw the animals they hunted through the eyes of children, will they continue to hunt in this way? People with hearts think after this image. If the child wants, everything changes. If we take the power of children behind us, we can create great awareness. For the future of our children, let's do something to stop hunting, please. Let the future of the their not be the target.
每年的 11 月 25 日，是「国际消除对妇女暴力日」。而每年，基于妇女保护，我们反复讨论的一个问题是——如果女性进入家庭，会变得安全吗？事实可能是，家庭有时可能是对女性最危险的地方。但进入家庭，本不该是一场女性的冒险。在这篇推文中，我们联合@央视新闻 ，整理了九组有关「家暴」的误解，点开长图向下滑动，可以解锁真相。#面对家暴不再沉默##9个关于家暴背后的真相#
KFC’s fried chicken and TV are a match made in heaven. So each of these executions is inspired by a TV show that features explosive action, with fried chicken seamlessly replacing the fireballs. Consumers could then binge on freshly delivered Hot & Spicy while also binging on the latest release of their favourite series.
For winter 2019, Simon Community wanted to bring attention to the 300,000 homeless people in the UK. So it tricked people to listen to those they often ignore by hijacking ASMR with sounds experienced by rough sleepers. Partnering with top ASMR influencers, #HomelesslessASMR was launched on Homelessness Awareness Week. What was meant to help people fall asleep suddenly revealed an uncomfortable truth about homelessness. As millions watched the films from the comfort of their homes, they were reminded of those without one. In the end, donations increased by 374% and recurring donations doubled.
Toronto has more than 116,000 families struggling to put a roof over their heads. However, this problem goes unnoticed as the city appears to be prosperous and thriving with its ever-growing skyline. Targeting residents of the city, TAXI Toronto/Montreal/Vancouver created the #UNIGNORABLE Tower - a mobile AR experience that imagines the tower we would need to visualise every Toronto family that can’t afford a place to live. The city’s most beautiful vantage points became AR activation sites, prompting people to engage with the experience, learn about the problem, and donate to help support struggling families.
Client 客户 | LEXUSAgency 代理商 | 北京创翼、北京电通Production 制作公司 | STAR FilmsProducer 监制 | NydiaExecutive Producer 监制助理 | 董馨泽Director 导演 | 魏宁Director of Photography 摄影指导 | 梁子Production Designer 美术指导 | 任捷文Producer 制片主任 | 张烨Gaffer 灯光师 | 毛风华Editor 剪辑 | 冯晓乐TC 调色 | YoKat（ 杰哥 ）VFX 视觉效果 | T1 VFXComposer 作曲 | Tracks&FieldsLine Producer 执行制片 | 沈泽霖Russian arm 跟拍车 | 唐建华、夏海峰、周超、李波Aacer车手 | 横行卫Aerial photographer 航拍 | 张腾森Camera Operator 摄影大助 | 柳怀志Line Producer 外联制片 | 宝哥Line Producer 后期制片 | 阿伟Storyboard 故事板 | Dixon
This total renovation of the Hiroshima Peace Memorial Museum includes the Main Building, focusing on materials that convey the reality of the bombing to posterity, as well as the East Building. TANSEISHA Co tried to use victims’ perspectives to evoke the memory of those horrors, dividing the space into two areas. One, a group exhibit, makes August 6 the scene of a tragedy, retracing victims’ journeys. In the other, victims’ grief forms individual exhibits, with visitors confronting their despair. As a series of landscapes formed of memories and records, this space lets the cries of each survivor resonate with people worldwide.
Most of the world practices wellness from the outside in. But health innovator Thorne wanted to remind people that real wellness begins not at the surface, but within. So, with an immersive installation entitled The Frontier Within, it took people on a journey inward, to the next frontier of health innovation: their own body. The experience uses multiple biometric sensors to capture people’s real-time brain, heart and respiratory data, and turn it into a living, breathing interactive portrait of their own body. The final portrait could then be shared as a digital inner selfie.
Trade in cultural goods represented more than 60 billion dollars in 2018. An estimated addition of nearly 10 billion dollars would be illicitly traded. This trafficking, fueled by the looting of archaeological sites, often on an industrial scale, is a blatant theft of populations’ memory. It is also one of the most important sources of funding for criminal and terrorist organizations. This is a reality that we tend to underestimate: theft, looting and illicit trafficking in art are real crimes. In addition to directly funding criminal organizations and weakening the societies of the affected countries, they deprive people of their History and culture. An irreparable loss of identity. For 50 years, UNESCO has been developing the legal framework of reference to fight against this scourge and leads the daily fight with Member States and partners. For the 50th anniversary of the UNESCO Convention adopted in 1970, the organization decided to speak out through an international campaign. The objective: to raise awareness in the art world and particularly among art buyers about the disastrous consequences of this traffic. At a time when we are increasingly questioning the impact of our consumption, whether it be food or clothing, it is time to raise awareness and call on everyone to be extremely vigilant. This is the objective of the press campaign imagined by DDB Paris: to reveal the real price of art to as many people as possible. The 5 ads borrow the codes from the world of art and design to better reveal the dark truth hidden behind certain works. Each visual presents an object in-situ, melted into a buyer's interior decoration. But a catchphrase crudely reveals the other side of the coin: financing of terrorism, illegal excavations, thefts from a museum destroyed by war, liquidation of a people's memory... Each ad tells the true story of an antique stolen from a region of the world.
For the first time in 30 years, Campari collaborates once again with artists who have created their newest generation of iconic Campari-posters. They follow in the footsteps of some of the world's greatest artists of the past century and created contemporary artistic posters, inspired by Campari. Campari, the famous Italian aperitif, has always been intimately associated with art. For over a century now, some of the world’s renowned artists have created artwork for the brand. With the Campari Creates campaign, they take this tradition to a higher level. Together with FamousGrey, Campari collaborated with 5 Belgian artists, Jesse Willems, Bent Van Looy, Marie Rosen, Colin Waeghe and Joelle Dubois, and gave them total freedom in giving their own interpretation to the Campari-universe.
For the first time in 30 years, Campari collaborates once again with artists who have created their newest generation of iconic Campari-posters. They follow in the footsteps of some of the world's greatest artists of the past century and created contemporary artistic posters, inspired by Campari. Campari, the famous Italian aperitif, has always been intimately associated with art. For over a century now, some of the world’s renowned artists have created artwork for the brand. With the Campari Creates campaign, they take this tradition to a higher level. Together with FamousGrey, Campari collaborated with 5 Belgian artists, Jesse Willems, Bent Van Looy, Marie Rosen, Colin Waeghe and Joelle Dubois, and gave them total freedom in giving their own interpretation to the Campari-universe.
Trade in cultural goods represented more than 60 billion dollars in 2018. An estimated addition of nearly 10 billion dollars would be illicitly traded. This trafficking, fueled by the looting of archaeological sites, often on an industrial scale, is a blatant theft of populations’ memory. It is also one of the most important sources of funding for criminal and terrorist organizations. This is a reality that we tend to underestimate: theft, looting and illicit trafficking in art are real crimes. In addition to directly funding criminal organizations and weakening the societies of the affected countries, they deprive people of their History and culture. An irreparable loss of identity. For 50 years, UNESCO has been developing the legal framework of reference to fight against this scourge and leads the daily fight with Member States and partners. For the 50th anniversary of the UNESCO Convention adopted in 1970, the organization decided to speak out through an international campaign. The objective: to raise awareness in the art world and particularly among art buyers about the disastrous consequences of this traffic. At a time when we are increasingly questioning the impact of our consumption, whether it be food or clothing, it is time to raise awareness and call on everyone to be extremely vigilant. This is the objective of the press campaign imagined by DDB Paris: to reveal the real price of art to as many people as possible. The 5 ads borrow the codes from the world of art and design to better reveal the dark truth hidden behind certain works. Each visual presents an object in-situ, melted into a buyer's interior decoration. But a catchphrase crudely reveals the other side of the coin: financing of terrorism, illegal excavations, thefts from a museum destroyed by war, liquidation of a people's memory... Each ad tells the true story of an antique stolen from a region of the world.
This total renovation of the Hiroshima Peace Memorial Museum includes the Main Building, focusing on materials that convey the reality of the bombing to posterity, as well as the East Building. TANSEISHA Co tried to use victims’ perspectives to evoke the memory of those horrors, dividing the space into two areas. One, a group exhibit, makes August 6 the scene of a tragedy, retracing victims’ journeys. In the other, victims’ grief forms individual exhibits, with visitors confronting their despair. As a series of landscapes formed of memories and records, this space lets the cries of each survivor resonate with people worldwide.
Unfolding across ten chronological periods, this exhibition tells the story of the Portuguese National Press' 250 years. This is also the history of the printed word - an essential instrument for widespread access to education, scientific knowledge and artistic creation. With letters and type being natural core components of the project, typography was a central element in the design process. The exhibition layout resembles a giant type box, creating a flexible grid where sections unveil as the visitors progress through historical periods.
The colours of Changjian Insun Cinema’s interiors originate from the contrasting nature of shades in negative film. The idea incorporates family friendly and fully functional playground-inspired design. Children and adults are encouraged to come and interact with and have fun in this playground, which is designed to help even adults to find their inner childlike innocence. The lobby red and white is intended as a Georges Rousse-style optical illusion, when seen from a certain angle - adding an artistic element to the space.
The colours of Changjian Insun Cinema’s interiors originate from the contrasting nature of shades in negative film. The idea incorporates family friendly and fully functional playground-inspired design. Children and adults are encouraged to come and interact with and have fun in this playground, which is designed to help even adults to find their inner childlike innocence. The lobby red and white is intended as a Georges Rousse-style optical illusion, when seen from a certain angle - adding an artistic element to the space.
The colours of Changjian Insun Cinema’s interiors originate from the contrasting nature of shades in negative film. The idea incorporates family friendly and fully functional playground-inspired design. Children and adults are encouraged to come and interact with and have fun in this playground, which is designed to help even adults to find their inner childlike innocence. The lobby red and white is intended as a Georges Rousse-style optical illusion, when seen from a certain angle - adding an artistic element to the space.
The colours of Changjian Insun Cinema’s interiors originate from the contrasting nature of shades in negative film. The idea incorporates family friendly and fully functional playground-inspired design. Children and adults are encouraged to come and interact with and have fun in this playground, which is designed to help even adults to find their inner childlike innocence. The lobby red and white is intended as a Georges Rousse-style optical illusion, when seen from a certain angle - adding an artistic element to the space.
Unfolding across ten chronological periods, this exhibition tells the story of the Portuguese National Press' 250 years. This is also the history of the printed word - an essential instrument for widespread access to education, scientific knowledge and artistic creation. With letters and type being natural core components of the project, typography was a central element in the design process. The exhibition layout resembles a giant type box, creating a flexible grid where sections unveil as the visitors progress through historical periods.
放空一下，案例尽头是灵感
互联网·汽车·数码·金融·快消·时尚·健康 家居·电商·教育·公益 房产·旅游
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