A few days after the end of the year, the boost agency, hand in hand with LIMA EXPRESA, worked on a road prevention campaign in order to raise public awareness on these festive dates. Taking as a starting point the unfortunate fact that on dates like Christmas and New Years the number of vehicular incidents increases, leaving fatalities throughout the country, the creative agency appealed to the most common end-of-the-year custom: new goals. Through visuals, they sought to deliver a solid message, implying that the most important objective of this new year is to get home healthy, respecting road safety measures.
A few days after the end of the year, the boost agency, hand in hand with LIMA EXPRESA, worked on a road prevention campaign in order to raise public awareness on these festive dates. Taking as a starting point the unfortunate fact that on dates like Christmas and New Years the number of vehicular incidents increases, leaving fatalities throughout the country, the creative agency appealed to the most common end-of-the-year custom: new goals. Through visuals, they sought to deliver a solid message, implying that the most important objective of this new year is to get home healthy, respecting road safety measures.
RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer. To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink. Proving that its taste is stronger than any ideology.
RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer. To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink. Proving that its taste is stronger than any ideology.
【2020五菱年度盘点：凡尔赛文学版】转➕赞，1.17抽两包生产了两亿个也不知道换个样式的【五菱标蓝色口罩】@微博抽奖平台 五菱汽车的微博视频
所属品牌：意达利艾达进口巧克力（pifarre y cia.s.l）品牌市场地位：国际品牌上市时间：2020-09市场零售参考价位：60-280网上销售渠道：思味思我（天猫店铺）招商信息：象鸟品牌可销售所属品类：高端休闲食品进口巧克力包装生产企业：鹏飞印刷厂＋德国印务材质工艺说明：采用特种纸加专色印刷（烫金＋UV＋局部模式）工艺。内托采用金色环保纸浆纸，可降解无污染。项目背景介绍：思味思我主营欧洲外贸大视频领域，主要销售线下王府井＋自己专卖店。本此设计采用概念插画手绘＋实物插画写实，其主要表现产品定位和进口食品特色，设计思路与德国设计工作室一起完成，中间出了十几稿但不符合欧式审美，不断优化讨论最终开始打样印刷。
Walworth Garden is an urban community garden space in the heart of Southwark. It is a unique charity dedicated to improving lives through horticulture. Open to everyone, the award-winning gardens provide an oasis in a concrete jungle. It’s a place people come to relax, learn and grow. Through gardening education, training and therapy, Walworth Garden also provides opportunities and support for members of the local community, including vulnerable and disabled adults. The identity is based on nine leaf ‘venations’ which are the intrinsic structures within every plant leaf.
Walworth Garden is an urban community garden space in the heart of Southwark. It is a unique charity dedicated to improving lives through horticulture. Open to everyone, the award-winning gardens provide an oasis in a concrete jungle. It’s a place people come to relax, learn and grow. Through gardening education, training and therapy, Walworth Garden also provides opportunities and support for members of the local community, including vulnerable and disabled adults. The identity is based on nine leaf ‘venations’ which are the intrinsic structures within every plant leaf.
In Sept 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The Meltdown campaign saw the brand call upon the public to donate their unwanted toys (BK’s and its rivals) via instore amnesty bins so they could be recycled and turned into play areas and more. To demonstrate its impact, thank the public for their donations and commemorate the initiative, Jones Knowles Ritchie created the world’s first 3D poster made entirely from discarded plastic toys.
For 12 days in June, Sydney Film Festival (SFF) takes over eight venues across the city, showcasing the best in film from around the world. In 2018, sales and engagement stalled, and the festival realised business as usual would no longer cut it. It was essential that SFF engaged with die-hard festival goers while also introducing first-time attendees to the festival. The 2019 identity focused on what unites all of the festival’s audiences, the screen, and aimed to bring the city alive with film.
Many recent students do not know that the origin of graphic design is printing. The purpose of this work is to make them feel the charm of print-specific expressions. Halftone dots from old prints have been enlarged and overlaid to create 26 fictional relics from Kepler 452b – the planet most environmentally similar to Earth – which were printed using silk-screen printing.
For 12 days in June, Sydney Film Festival (SFF) takes over eight venues across the city, showcasing the best in film from around the world. In 2018, sales and engagement stalled, and the festival realised business as usual would no longer cut it. It was essential that SFF engaged with die-hard festival goers while also introducing first-time attendees to the festival. The 2019 identity focused on what unites all of the festival’s audiences, the screen, and aimed to bring the city alive with film.
Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and the brief was to give this target group a way to share and enjoy Pocky sticks anew. So Dentsu Inc created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall.
HP is named after the Houses of Parliament, and its distinctive bottles have long carried illustrations of the Elizabeth Tower and Big Ben. With the 160th anniversary of the landmark approaching, HP wanted a celebration that would stand out on shelves. Since 2017, Big Ben and the Elizabeth Tower have been out of the public eye for major renovation work. It was an opportunity for a tongue-in-cheek packaging refresh. HP covered the Tower on its bottle in scaffolding, presenting an endearingly honest view of the landmark.
Toronto’s 7 West is a 24/7 restaurant that wanted to boost off-hour pizza orders. Leo Burnett Canada’s DM campaign targeted current customers by turning 7 West pizza boxes into reasons why pizza time can be any time. 12 boxes were designed and coordinated to delivery hours. So, if someone ordered pizza at 1pm, they received it in a box that suggested why 1am is also a great time to devour pizza. Orders increased by 30%.
Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and the brief was to give this target group a way to share and enjoy Pocky sticks anew. So Dentsu Inc created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall.
Toronto’s 7 West is a 24/7 restaurant that wanted to boost off-hour pizza orders. Leo Burnett Canada’s DM campaign targeted current customers by turning 7 West pizza boxes into reasons why pizza time can be any time. 12 boxes were designed and coordinated to delivery hours. So, if someone ordered pizza at 1pm, they received it in a box that suggested why 1am is also a great time to devour pizza. Orders increased by 30%.
In winter 2019, Slayer, one of the greatest metal bands of all time, left the stage forever. To promote their last live album and to leave their fans a very special farewell gift the band released a unique single only Slayer could make. Hell-P: The first record you can play in hell. A strictly limited 6.66’ record that is the last Slayer single ever released. Forged from stainless steel and copper, it withstands infernal temperatures of up to 1,500º Celsius. But to listen to the record, fans had to set the completely sealed inner sleeve on fire. With a match, enclosed in a copper coffin.
Raw Halo approached B&B Studio to help showcase its unique quality whilst increasing sales and distribution in mainstream retailers. The premium chocolate category is closely aligned with luxury, following its evolution from exclusivity and affluence to an emerging focus on health and wellness. The new identity and packaging for Raw Halo puts the brand at the forefront of this shift with an aspirational chocolate that glows with goodness and benefits mind, body and spirit.
Amsterdam Sinfonietta is an independent music ensemble with an international reputation and a rich, varied repertoire. The posters reflect the innovative spirit and broad spectrum of music by using a custom code that transforms music into dynamic patterns that relate directly to a specific piece of music for each concert highlighted. Each poster becomes a direct translation of the music performed.
Amsterdam Sinfonietta is an independent music ensemble with an international reputation and a rich, varied repertoire. The posters reflect the innovative spirit and broad spectrum of music by using a custom code that transforms music into dynamic patterns that relate directly to a specific piece of music for each concert highlighted. Each poster becomes a direct translation of the music performed.
BECo, a 166 year old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo are doing its bit - 80% of the company’s staff have disabilities. The more soap BECo sells, the more jobs it creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, the company can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging, to social and OOH.
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