Climate change has become one of the most pressing issues of our times. At the same time trust in institutions is hitting an all time low. This has left people questioning what governments, companies and organisations are doing to fight climate change, how they take responsibility for, and are contributing to a more sustainable society. Göteborg Energi, being a municipal energy company, is owned by the citizens of Gothenburg and for decades the company have been working relentlessly to make the city a more sustainable and better place to live in. To start shift the residents perception about sustainability we decided to harness/use what is at the core of being a municipal company; the strength of being a collective and the demand on openness and transparency. This means showing that Göteborg Energi has the muscles to take action on a system level (hence releasing some pressure on the individual to solve the problem) and being able to talk about all the initiatives they are doing in a simple and comprehensible way.
There are 270 million cars in the U.S and in those cars, millions of people commute for 35 minutes each way on average, every day. However, most people are stuck in the habit of listening to the radio in their car. How do we get people to listen to Spotify in the car? We realized that time spent commuting is mindless and wasteful for employees. . Long hours of commuting makes employees less productive for their day ahead. On the other hand, businesses spend too much money on training their employees. We decided to bridge this gap, by introducing Spotify Sign-In. We changed the Your Daily Drive Playlist into a Work Daily Drive Playlist, a company playlist that all employees can listen to and learn from on their way to work. When employees Sign In to their Work Daily Drive Playlist from their commute, that will be counted as work hours.
James Delivery knows that even at a distance, a birthday can be special. Completing 4 years of history, this year's celebration was different: being part of the birthdays of those who want to share affection without leaving home. Film advertisement created by Fbiz, Brazil for James Delivery, within the category: Professional Services.
The launch idea came from the insight that McLaren’s engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed. For the 765LT, that task was to take one of the lightest and fastest McLaren's going and remove 70kg while adding 45Ps power. To represent this engineering challenge McLaren’s engineers are shown free-falling through the process, struggling to shed weight as they go. The fast moving, high octane nature of the film calling to mind the experience of driving the finished supercar. Film advertisement created by VCCP, United Kingdom for McLaren, within the category: Automotive.
两会正如火如荼进行中，人大代表雷军带来了四项提案，其中“运用智能终端建立灾害预警”和“推动卫星互联网行业发展”的建议，获得了各界的广泛讨论，戳图看看大家怎么说👇🏻
What Keeps You Going? Asks Bridgestone in Serviceplan Campaign Celebrating Holy Month of Ramadan Bridgestone print campaign showcases resilience and human endeavor, encapsulating the company’s vision to „Keep Going No Matter What“ Dubai, 18 May 2020 — Serviceplan Dubai have worked with Bridgestone Middle East & Africa FZE on a striking print campaign launched during Ramadan and featuring inspiring stories of individuals who embody the brand’s mantra to „Keep going no matter what“. Leading multinational auto and truck parts manufacturer Bridgestone is celebrating the Holy Month of Ramadan with a campaign that highlights resilience of the human spirit. The print campaign was developed with Serviceplan Dubai to embody the company’s vision to ‘Keep going no matter what’, and recognizes the journey of people and their perseverance amidst challenges. The message is not to be deterred to move forward. During the Holy Month of Ramadan, Bridgestone will highlight the stories of various inspiring individuals who, despite fasting, have managed to continue with their work and continue to form the backbone of the economy. According to the company's senior executives, the campaign is focused on telling the stories of everyday people who fast during Ramadan but do not slow down: these are hardworking and inspirational individuals including professions such as; teachers, architects, doctors, nurses, armed forces, crane operators, delivery workers and carpenters. Serviceplan Dubai Creative Director Andre Couto commented: “The last few months have been a bit of a wake-up call for us all. It would be fair to say that we, as a collective, had gotten a bit carried away with celebrity and influencer culture. We wanted to take a step back and shine the light on people working behind the scenes; ordinary people whose challenges and contributions often go unaccounted for. These people are the backbone of our society. We wanted to hear from them for a change. We wanted to find out, what is it, that keeps them going?” Selected individuals will be asked ‚What keeps you going?' and will be invited to share their story with Bridgestone, along with a spcially designed photograph of them. The company invites the public to nominate anyone whom they know whose life story can be an example and inspire people for the impact they have made to another person’s life or to the community in general. To find out more about the campaign, follow Bridgestone on @bridgestonemea #KeepsMeGoing Berna Akinci, Head of Marketing, Bridgestone Middle East & Africa FZE, said, "As we all come together to celebrate the Holy Month of Ramadan, Bridgestone has decided to roll out a new campaign that highlights our 'Keep going no matter what' mindset, and aims to tell the stories of everyday people like you and me who have managed to overcome their challenges and serve as true inspirations for all of us to follow. We take joy in their triumphs as individuals and share their story with you, not only to inspire but also to show the resilience of the human spirit."
今日是#二十四节气#中的#小满#小满节气意味着进入了大幅降水的雨季，雨水开始增多，往往会出现持续大范围的强降水。小满和雨水、谷雨、小雪、大雪等一样，都是直接反映降水的节气。小满反映了降雨量大的气候特征，正所谓“小满江河满”。另有解释是指北方夏熟作物的籽粒开始灌浆饱满，但还未成熟，只是小满，还未大满。
Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other whole-fruit products. The newly designed packages, which began hitting shelves this month, exhibit changes that aim to appeal to millennial shoppers looking for healthy snacks for their families. The better-for-you snack brand has been selling raisins and other whole fruits on the promise of natural, wholesome goodness since 1912. Brands that make it past the 100-year milestone are clearly still resonating with consumers, and Fresno-based Sun-Maid Growers of California is no exception; the packaging had not changed since the 1970s. In 2019, Sun-Maid introduced its first advertising in a decade, also produced by quench, which prompted considerations to modernize its packaging. Consumer feedback helped validate that a refresh was in order, and indicated fondness for the brand’s nostalgic design, so it was important to preserve that quality while making changes that allow it to appear timeless. "Our work needed to be an evolution, as opposed to a revolution," said quench Creative Director Keith Seaman. “We were sensitive to customers whose feelings were expressed in comments such as, ‘Changing this package would be like taking the stars off of the American flag.’” Maintaining the integrity of the iconic little red box was key. The agency gave Sun-Maid’s female mascot Lorraine (named after a real person) a bit more space and depth on the packages and made the sun rays surrounding the illustration more prominent. The image pops as a result. The new design also calls out key product differentiation, functional benefits and appetite appeal that millennials want in food products, such as “0g of added sugar,” “made with whole fruit,” and influential Non-GMO Project verification on the front of packages. Seaman said, “We needed a consistent look and feel across all SKUs, so the system we developed produces a clean read and look that applies to current products but can also play nicely with new product innovations.” The look quench created gives the brand a strong, unified identity and identifies each product’s details, such as the fruit type or whether it is organic or flavored, and provides the most important information priority in a bold, modern font. The updated packaging for Sun-Maid snacks will continue to roll out nationally through 2020.
#乘风破浪的民宿们# 5月18日早上10点 小猪带你去看海南最清澈的海 ，在西岛漫时光民宿全浸入式体验超棒海景View！上手淘/飞猪搜索“小猪短租民宿旗舰店”，看民宿直播抢免费无敌海景免房券！你确定不来康康吗？戳链接设置开播提醒吧！精彩不迷路。网页链接
#格力新风空调plus# 臻新风空调已经在“格力董明珠店”全网首发亮相了！这款空调在上一代新风空调的技术基础上增添了“双杀菌”功能，在“双向换气”的高配置上再添“健康助手”。点击了解这款能吹新风、还能杀病毒除菌净化空气的新品吧。新品来了！格力“臻新风空调”全网首发，能吹新风，还能杀毒除菌！
Every day we improve at making everyone’s life better. This is our concept of innovation. A philosophy that involves many aspects to create increasingly performing products. Only in this way, by always looking ahead and anticipating rehabilitation needs, have we become today the leader and benchmark for the sector.
Write a short summary of what happens in the film The film portrays different points of view of school students that are witnessing a shooting within their school. We see the facial expression of each student getting more and more frightened, as well as students running away and barricading themselves. Finally, we reveal the reason for all the desperation, a masked man holding a gun pointed at a student. The end message is “This is what 3D printed guns look like.” Cultural/Context information for the jury With 3D printers, getting a gun could be as easy as downloading it. A person could find a schematic for a firearm online, plug it into a 3D printer with the right materials, and that’s it — a gun is created on the spot. No background check required, no serial number to trace the gun if it’s used in a crime. The fact that anyone with access to a 3D printer could potentially create a gun is alarming — especially as gun violence is already so high in the U.S. with mass shootings happening at least once a month. Please tell us about the social behaviour and/or cultural insights that inspired your campaign 3D printed guns are easy to make and almost impossible to stop. More than 100,000 Americans have downloaded plans to print 3D weapons. 3D gun files can be easily downloaded and printed by anyone, creating untraceable firearms. In most states, this is completely legal. So in order to ban 3D printed guns, we created a video showing the dangers of it that redirect people to a microsite where they can contact their congressman or congresswoman to drive forward national legislative action. Social platforms play a big role because the website traffic increases 20% after each share given.
Write a short summary of what happens in the film Baby Alive “We all can take care” is the first campaign to feature boys playing with dolls, breaking the gender stereotypes that the category has always reinforced showing that the simple act of caring for a doll teaches about affection, responsibility, empathy and nurturing. The film focuses on breaking the taboo that dolls are only for girls, showing different boys playing with dolls in a way that reveals that they are doing something more meaningful than just playing, they are learning to take care. The film explains finally the brand’s purpose in a line that says: If playing with a doll can make a girl a better mother, why it wouldn't make a boy a better dad? Cultural/Context information for the jury Brazil is culturally a conservative, retrograde and sexist country. Still, our recent elected nominees enhance this type of behavior. The last presidential elections awaked harsh discussions that went beyond politics and became moral, making the country polarized. Discussions got even deeper when it comes to gender stereotypes: In such a context of gender inequality and father absence, the president claimed he would not pay the same salary for man and woman because woman get pregnant, while the minister of human rights said boys should wear blue and girls should wear pink. Furthermore, some politicians defend that children are being indoctrinate by schools to be gay or to hate men – a response for the rise of gender equality movement. Considering the scenario, this was our opportunity to be the first kids’ brand to raise the flag for them and for their future. Please tell us about the social behaviour and/or cultural insights that inspired your campaign Brazil January 1st, 2019. A new ultra-conservative government takes office, and it reinforces a sexist behavior, delineated specific roles by gender. The president, for example, claims to the whole media he would not pay the same salary for men and women. And the Minister of Human Rights affirms that is a new era for Brazil in which boys should wear blue and girls should wear pink. With this situation in mind, Hasbro Brazil decides to join the conversation, showing Baby Alive's core belief that playing with dolls has no gender. And reinforcing that this simple act of playing with a doll is a great way to learn about empathy, responsibility and nurturing.
Write a short summary of what happens in the film Baby Alive “We all can take care” is the first campaign to feature boys playing with dolls, breaking the gender stereotypes that the category has always reinforced showing that the simple act of caring for a doll teaches about affection, responsibility, empathy and nurturing. The film focuses on breaking the taboo that dolls are only for girls, showing different boys playing with dolls in a way that reveals that they are doing something more meaningful than just playing, they are learning to take care. The film explains finally the brand’s purpose in a line that says: If playing with a doll can make a girl a better mother, why it wouldn't make a boy a better dad? Cultural/Context information for the jury Brazil is culturally a conservative, retrograde and sexist country. Still, our recent elected nominees enhance this type of behavior. The last presidential elections awaked harsh discussions that went beyond politics and became moral, making the country polarized. Discussions got even deeper when it comes to gender stereotypes: In such a context of gender inequality and father absence, the president claimed he would not pay the same salary for man and woman because woman get pregnant, while the minister of human rights said boys should wear blue and girls should wear pink. Furthermore, some politicians defend that children are being indoctrinate by schools to be gay or to hate men – a response for the rise of gender equality movement. Considering the scenario, this was our opportunity to be the first kids’ brand to raise the flag for them and for their future. Please tell us about the social behaviour and/or cultural insights that inspired your campaign Brazil January 1st, 2019. A new ultra-conservative government takes office, and it reinforces a sexist behavior, delineated specific roles by gender. The president, for example, claims to the whole media he would not pay the same salary for men and women. And the Minister of Human Rights affirms that is a new era for Brazil in which boys should wear blue and girls should wear pink. With this situation in mind, Hasbro Brazil decides to join the conversation, showing Baby Alive's core belief that playing with dolls has no gender. And reinforcing that this simple act of playing with a doll is a great way to learn about empathy, responsibility and nurturing.
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
#电视剧长相守# 花西版预告片看点十足！该剧改编自海飘雪小说《木槿花西月锦绣》，经历悲欢离合的花木槿在飘落的乱世中情陷四公子～今日#长相守开播# 相守爱恋🔒了！电视剧长相守木槿花西月锦绣电视剧长相守的优酷视频
#吴磊帮我拧一下瓶盖# 吴磊 找到一位这么有趣的好朋友应该庆祝下？那还用说！本茗宣布——小茗同学官方微博粉丝数破300000时，解锁惊喜福利一枚~（拼手速准备——到时见！）
Write a short summary of what happens in the film Haters around the world are constantly posting hurtful comments on social media. And teenagers are the most affected group. Sprite, as Gen Z’s closest brand, got involved in the conversation by developing a global campaign under the concept: IT’S HATERS SEASON, STAY FRESH. This was launched with the film “I LOVE YOU HATER”, in which real teenagers (not actors) were exposed to negative comments: Rocío Velázquez (Spanish Olympic swimmer), Nico Moldestein (French pole dancer), Tyrus McKenzie (English rapper), Liz Romer (Swedish professional surfer), David Perez y Marius Caralt (activists of the LGBT Spanish community) and the women’s soccer team, CE Sant Gabriel. In the end, they all stayed fresh when facing the aggression, by giving back love. Since love is a way to neutralize so much hate. Cultural/Context information for the jury The film is part of a global campaign under the concept of: "It's hater's season. Stay fresh". #ILOVEYOUHATER. Please tell us about the social behaviour and/or cultural insights that inspired your campaign Haters around the world are constantly posting hurtful comments on social media. And teenagers are the most affected group. The comments sometimes lead them to depression, or even tragic endings… As one of their closest brands, we got involved in the conversation by giving them a new way of speaking, and new tools, so they could act against the aggression. The Sprite campaign #ILOVEYOUHATER is about real people facing real problems. So, we portrait real teen (not actors), facing real comments from their social networks. This is the first time in history that the brand allows itself to talk the way teenagers do, without prejudice, without filtering it.
Stay home and read against Covid! We wanted to remind about the importance of self-isolation, and used reading for this. Books are good friends which never get you bored at home. And it’s even more enjoyable if they can support you in a difficult situation. With the wisdom of Shaw and Tolstoy, any loneliness are easier to bear! Moreover, home reading helps to beat pandemiс. We used a visual trick to show it - a book opened near the face looks like a mask. To remind about self-isolation and make it easier, we challenged followers to put a photo with a book with the form of a mask on the face and add hashtags #readvscovid and #зачитайсяотвируса. Winners got promo codes for books. Print advertisement created by SEED, Kazakhstan for MARWIN, within the categories: House, Garden, Public Interest, NGO, Recreation, Leisure, Retail Services.
【官宣！张艺兴成中国街舞运动推广大使】应中国体育舞蹈联合会邀请，中国街舞运动推广大使张艺兴 今天起正式开工啦！来咪咕圈圈加入中国街舞联赛云Battle，和张艺兴一起为中国街舞运动助力！网页链接
#毛肚原来长这样# 牛身上的这些胃的长相差异很大，但是由于组织学结构很相似，所以它们的营养成分很相似。在营养成分上，100 g 牛肚（也就是蜂窝肚）主要含 83.4 g 水、14.5 g 蛋白质、1.6 g 脂肪、不含碳水化合物。和牛肋肉相比，脂肪含量更少。但是！吃法很重要，不然还是不健康。毛肚有非常多的皱褶，使它们被从油汤锅里夹起来的时候带起比其他食材多好几倍的油所以，烫火锅的时候，请记得在下肚之前把它们身上的油撇干净哟。
#相信未来看优酷##相信未来义演# @江映蓉《We Can Do Anyting》歌曲制作克服种种困难，通过远程沟通云录制的方式完成，用音乐和歌声传递爱和温暖，请相信，We Can Do Anyting。相信未来在线义演的优酷视频
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