During the past few months we have all longed-for closer contact with one other, and for more freedom and joy. Now it’s mid-summer and in The Netherlands we can finally – and carefully – come a little closer to one other again. And that is exactly why McDonald's have created a special Happy Bag. A bag full of exclusive summer Must Haves and two dinner coupons, to make your best mate, brother, mother, uncle - or anyone else - happy. Participants only have to indicate in the McDonald's App why they want to surprise this person. And this reason will also serve as inspiration to surprise some winners. There are also new Happy Coupons in the App every week - for yourself or to share with someone else. Film advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.
A unique and innovative campaign that has a handcrafted part and that participates in the very purpose of the campaign: to save water. How? The paper used for the outdoor posters is the same as that used in previous City Council campaigns, but using the back. In this way, the Madrid City Council's campaign will not be the last drop, since a water-saving campaign has been created that really saves water. Outdoor advertisement created by September, Spain for Madrid City Council, within the category: Public Interest, NGO.
These "Stay Home" billboards are up in Toronto, Montreal, Ottawa and they are currently seeking US placement. Online Womanizer (sex toy) sales in Canada are up more than double the company’s forecast for March. In fact, they were up 263% in March 2020 versus the same period last year. There's also a charitable component with $10 for each Womanizer Premium sold being donated to the YWCA COVID-19 Emergency Relief and Community Resilience Fund.
GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical distancing. According to the "physical distancing” concept by the World Health Organization (WHO), GQ Apparel and Rabbit Digital Group designed GQ Limited Distance Edition Collection to encourage people to maintain a two meters distance from one another. The collection includes a t-shirt and GQWhite™ mask printed with special message that is readable under two meters to warns those who can read it to move further until they cannot. Translated in four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists. Besides the optical signal warning, the GQWhite™ Mask can also protects wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior and custom-fit adjustable strap. Moreover, to remind wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus. Together with the intention of the design to prevent the virus from spreading, the collection also aims to help reinforcing the medical support as all proceeds from the collection will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.
GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical distancing. According to the "physical distancing” concept by the World Health Organization (WHO), GQ Apparel and Rabbit Digital Group designed GQ Limited Distance Edition Collection to encourage people to maintain a two meters distance from one another. The collection includes a t-shirt and GQWhite™ mask printed with special message that is readable under two meters to warns those who can read it to move further until they cannot. Translated in four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists. Besides the optical signal warning, the GQWhite™ Mask can also protects wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior and custom-fit adjustable strap. Moreover, to remind wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus. Together with the intention of the design to prevent the virus from spreading, the collection also aims to help reinforcing the medical support as all proceeds from the collection will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.
Cultural/Context information for the jury In Latin America, people are crazy about The Simpsons. They use the series as reference for everything. But even though they are that crazy, when you talk about new seasons.. they hate it. They only love the classic episodes. To change that, we decided to explore one of the most common expressions here in Latin America: “The Simpsons already predicted that”. We used one of the biggest memes in Latin American as an insight for our campaign. For decades, The Simpsons has made some bold predictions that ended coming up true. We selected the most iconic and bizarre The Simpsons' predictions that became true and transformed them into our campaign. We caught the attention of our loyal fans and made them watch new episodes, searching for possible new predictions, besides getting new viewers to discover the fortune-telling power of The Simpsons. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? Small.
Cultural/Context information for the jury Zain wanted to shed some light on internet pedophilia. And since we couldn't legally run ads with the mugshots of child abusers, we decided to illustrate the pedophiles' real faces with the smiley faces/emojis that they use to lure kids in every day. Created using the open-source platform Emoji Ink (emoji.ink), each face was designed using nothing but emojis. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? Smaller
Cultural/Context information for the jury In Latin America, people are crazy about The Simpsons. They use the series as reference for everything. But even though they are that crazy, when you talk about new seasons.. they hate it. They only love the classic episodes. To change that, we decided to explore one of the most common expressions here in Latin America: “The Simpsons already predicted that”. We used one of the biggest memes in Latin American as an insight for our campaign. For decades, The Simpsons has made some bold predictions that ended coming up true. We selected the most iconic and bizarre The Simpsons' predictions that became true and transformed them into our campaign. We caught the attention of our loyal fans and made them watch new episodes, searching for possible new predictions, besides getting new viewers to discover the fortune-telling power of The Simpsons. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? Small.
Cultural/Context information for the jury Zain wanted to shed some light on internet pedophilia. And since we couldn't legally run ads with the mugshots of child abusers, we decided to illustrate the pedophiles' real faces with the smiley faces/emojis that they use to lure kids in every day. Created using the open-source platform Emoji Ink (emoji.ink), each face was designed using nothing but emojis. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? Smaller.
Cultural/Context information for the jury Zain wanted to shed some light on internet pedophilia. And since we couldn't legally run ads with the mugshots of child abusers, we decided to illustrate the pedophiles' real faces with the smiley faces/emojis that they use to lure kids in every day. Created using the open-source platform Emoji Ink (emoji.ink), each face was designed using nothing but emojis. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? Smaller.
Cultural/Context information for the jury Zain wanted to shed some light on internet pedophilia. And since we couldn't legally run ads with the mugshots of child abusers, we decided to illustrate the pedophiles' real faces with the smiley faces/emojis that they use to lure kids in every day. Created using the open-source platform Emoji Ink (emoji.ink), each face was designed using nothing but emojis. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? Smaller
In an extraordinary show of support, Sir David Attenborough has for the first time lent his voice to a TV appeal to raise funds for ZSL. Film advertisement created by Wunderman Thompson, United Kingdom for Zoological Society of London, within the category: Public Interest, NGO.
Background The International Coalition of Inclusive and Sustainable Cities (ICCAR) by UNESCO is a network of cities in order to fight racism, discrimination, xenophobia and exclusion in daily life. They needed a campaign to engage people on the on-going and far-to-be-over fight against inequality. No other date could be a better fit than March 21st, the International Day for the Elimination of Racial Discrimination. The main goal was to send a strong message with very low budget. Which meant to be extremely mobile-friendly. Describe the creative idea UNESCO ICCAR recruited chess influencers Magnus Carlsen and Anish Giri to do a symbolic game with one rule broken: instead of starting with white, they started with black. Describe the strategy The campaign was made to provoke, at first, the international chess community. The touching points were carefully chosen to amplify the message in the expected way - via social media, one of the biggest chess apps in the world, and a live stream on Twitch. All these tools would eventually make the movement break the barriers of the chess community and go bigger, since organic shares could make the message reach out for people who are not related to the sport but that were still sensitive for the topic. Describe the execution It all started on Magnus Carlsen’s and Anish Giri’s Social Media. They posted a video featuring them breaking the rule and treating chess as a metaphor for life. Enough to generate plenty of discussion under the hashtag #moveforequality on social media. Users found more information on www.moveforequality.com, while also on PlayMagnus, one of the biggest chess apps, users around the world could play with black starting. A 12-hour live stream featured other professional players competing with random users with black starting. Inspired by the message and engaged by the subject, more and more people on Facebook, Twitter, Instagram and international media shared our message. Within 24 hours the posts already gathered over one thousand shares. Increased by reporting of international media. List the results • Over 500k views within a week. • 31 Million people impacted. • 8,8 Million US$ in earned media. • 211 international media reports. And counting. • 1 black pawn requested to be displayed permanently at Amsterdam’s Max Euwe Chess Museum as the instrument of “a historic move for chess”.
#张艺兴Boom# 张艺兴四胎专辑《莲》下半张主打《蹦（boom）》带着夏日的火热一起来了，下面和人间balance张艺兴一起boom起来 夏天~是我们的！让每一天更有趣
2020爱奇艺iJOY夏日悦享会进行时，由爱奇艺副总裁、综艺制作人@BKStore_车澈 担任主理人的青年文化独立厂牌@BKStore不可施道 宣布成立！![[酷]](https://h5.sinaimg.cn/m/emoticon/icon/default/d_ku-6fa1a42f7b.png){kind=icon}
秉持着年轻、独立、本土的精神内核，在文化认同的前提下聚集艺术家跨界合作，相互赋能。不仅致力于多元内容输出，还将打造线上社群和线下场景结合的沉浸式跨界体验。让我们一同期待青年文化新玩家BKStore带来的全新玩法~#爱奇艺悦享会#
前NBA球星沙克奥尼尔去年被棒约翰披萨店聘请为董事会成员，这次棒约翰联名推出了一款“Shaq-a-Roni”，这款披萨不同以往，是由奥尼尔亲自构思设计，量更多更大。在这次活动上，棒约翰联合奥尼尔为那些订购这款披萨的人提供惊喜，营销人员在披萨盒子上安装平板电脑，平板电脑通过远程和奥尼尔直播连线，当用户打开披萨的时候，会看到奥尼尔，由于疫情原因，他不能亲自送达，只好通过这种视频的方式来和大家互动，以及介绍这款披萨背后的故事。除了奥尼尔到访，该比萨饼还为订购Shaq-a-Roni的粉丝提供了独家Snapchat AR体验。使用Snapchat应用程序，客户只需将相机对准披萨盒即可揭示3D惊喜。该品牌计划在下个月在其社交渠道上推出更多AR惊喜。
Due to new Coronavirus regulations in Israel, people have been asked to keep social distance and stay in the safety of their homes. Because of this uncomfortable situation, many families are spending a lot of time together and seeking new attractions, especially for the kids. So, to help them, we turned the IKEA catalog to a children's workbook catalog that will help families spend time together and stay at home.
A new icy feeling in the heart of Beaufort Lager's freshness, has been the core of the brand in recent times. For this film, Power, Character, Virility, Big thrills, Freshness, Seduction have been precisely dosed to transport you to the heart of this freshness. Integrated advertisement created by McCann, Ivory Coast for Beaufort, within the category: Alcoholic Drinks.
Due to new Coronavirus regulations in Israel, people have been asked to keep social distance and stay in the safety of their homes. Because of this uncomfortable situation, many families are spending a lot of time together and seeking new attractions, especially for the kids. So, to help them, we turned the IKEA catalog to a children's workbook catalog that will help families spend time together and stay at home.
#把99分女朋友打在公屏上##99分女朋友#“一脸懵夫妇”沈亿@赵弈钦 孟茴@厉嘉琪 刚结婚就离婚，因为两人之间本就没有爱？沈亿与隋岸@樊治欣FAN “兄弟反目”到底发生了什么？今晚更新两集，VIP会员尊享付费超前点播还能解锁到20集哦～电视剧99分女朋友的优酷视频
放空一下，案例尽头是灵感
互联网·汽车·数码·金融·快消·时尚·健康 家居·电商·教育·公益 房产·旅游
Apple·可口可乐·小米壳牌·奔驰·阿里巴巴NIKE·杜蕾斯·星巴克卫龙·海尔
春节·情人节·愚人节儿童节·618·母亲节·中秋节·双十一·感恩节·圣诞节
行业·品牌·奖项·Agency·节日·类型·时间·热度·明星·风格·人物·场景·国家
适用场景
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
任意搜索品牌关键词，脑洞创意策划1秒呈现
一键搜索竞品往年广告，一眼掌握对手市场定位
热词查看洞悉爆点，抢占行业趋势红利
按品类+品牌+节日节庆+明星+国家+类型+奖项+代理商等组合词智能搜索，搜索示例：
链接粘贴成功,ctrl+v 进行复制
扫描二维码后关注公众号完成登录
请完成安全验证
验证成功
注册成功，赠送你10天会员体验权
注册失败，请检查信息后重新输入
发送成功
该微信号以被注册
![[喵喵]](https://h5.sinaimg.cn/m/emoticon/icon/others/d_miao-61fe2a7aaa.png){kind=icon}
