PORTUGUESE RED CROSS SALUTES THE COURAGE OF VOLUNTEERS FROM ALL OVER THE WORLD. In 2020 the world hit the pause button. Dreams, projects, schools, jobs were put on hold by the pandemic. In a situation like this few people dare to stand up and do something to make a difference. Volunteers are the cornerstone of Red Cross’ efforts across the Globe. Normal people from all walks of life that are willing to help Red Cross to fulfill its mission: make the world a fairer and safer place for those who need it most. These ads (which were also used as social media assets) illustrate some of the most famous cities in the world in a dystopian reality. Lisbon appears uninhabited, half buried by dunes in an African desert landscape. London and its most recognizable landmarks are depicted in a desolate icy tundra. And Paris is transported to the inhospitable and empty landscapes of the American canyons. In all these images, we see a Red Cross volunteers who is confidently heading to face the challenging scenario. The ads sign with the concept “In 2020 the world stood still. Our volunteers didn’t.” This campaign is part of the worldwide initiative #thankyouvolunteers from the Red Cross Committee. The campaign was created by the Lisbon based creative agency LOLA Normajean and the illustrations were made by the upcoming street artist Patrícia Mariano.
In February, Jacksonville, Florida-based independent agency St. John led the charge in concepting, designing and executing all aspects of Wonderbird, a new fast food chicken concept aiming to close the gap between fast and quality food. The first restaurant opened In Jacksonville Beach, Fla., on February 2. Wonderbird has a lot to offer, with an expansive menu featuring fresh, craveable chicken sandwiches, nuggets and tenders with 11 homemade savory sauces, as well as flavorful salads, sides, desserts and vegan chickenless sandwich and tenders meal options. But in order to close the gap between fast and quality, St. John worked with Wonderbird to position the brand as a new “fast crafted restaurant” and create a brand identity that is equally as unique as Wonderbird’s food. “So many of the QSR brands we’re acquainted with today have roots dating back 40-50 years, and honestly some haven’t aged particularly well,” said Peter Herbst, St. John’s Executive Creative Director. “This was a chance to start from scratch with a brand that wanted to do something different in the category. We knew Wonderbird’s branding should feel different—lighter, fresher, sharper with an air of whimsy and inclusiveness. From the name to the menu boards, it had to stand out in a way that would make folks smile.” “Magnetic” served as the primary attribute St. John strived to convey in each design element, with the goal of attracting customers in a visceral, powerful way across the entire dining experience, from the food to the environment to the packaging and every communication in between. As the name suggests, Wonderbird looks, acts and serves food that is a step above the rest in its category. To balance the need to communicate fast food but also high-quality food, St. John incorporated a more traditional red and yellow color palette as commonly seen in the fast food world with heavy doses of matte black. The agency also selected streamlined typefaces, while opting for a clean and simple logo mark to avoid the flourished type and pattern often found in the craft food category to help Wonderbird stand out. The increased visibility of the Wonderbird logo across packaging was also kept modern and playful with the placement and scale of the mark. St. John won the business in March of 2020 and began working on the project last May. The firm came up with “Fast. Craft. Food.” as the brand’s descriptor to connote simplicity, freshness and quality ingredients without sacrificing the convenience of a drive-thru. The agency also pulled on secondary brand personality traits such as infectious, spirited, imaginative, approachable, sincere and soulful to bring a whimsical feel to the brand. St. John developed everything from the brand’s name and logo, to the color palette, typography, product packaging and branded materials, interior and exterior signage, menu boards, website design, food photography, and employee T-shirts and visors and manager polo shirts.
Serviceplan Spain’s ‘Emociónate’ campaign Highlights Valencia’s Palau de Les Arts Importance as a Cultural Centre in Pandemic Times OOH Campaign features installation of 10 plinths outside Palau de les Arts in Valencia, with a different piece of creativity created for each of the letters of the word E-M-O-C-I- Ó -N-A-T-E. Each letter corresponding to a title and a different artistic discipline of the season's programming. Valencia, 23 February 2021 — El Palau de Les Arts (Les Arts) is a globally recognized cultural building, and an iconic art centre in Valencia. Located within Valencia’s City of Arts and Sciences, one of the greatest architectural gems of world-class architect Santiago Calatrava, Les Arts has undoubtedly been an important part of the cultural and tourist revolution of Valencia and Spain. However, despite the fact that more than several people visit the City of Sciences area - comprising the Hemisferic (IMAX cinema), Science Museum and Oceanogràfic (one of the largest aquariums in Europe) annually, the Les Arts programme is still unknown to many Valencian citizens and visitors. Although the Les Arts building is seen as one of the most iconic architectural symbols of Valencia, its high quality and varied programming – which is on a par with the great European opera houses and theatres – doesn’t have the level of recognition it deserves. Serviceplan Spain developed a campaign that will give more exposure to Les Arts and its unparalleled cultural program, by bringing people closer to the content of the space itself. So the Emociónate en Les Arts campaign was conceived in order to communicate the wide variety of performing arts and cultural offerings available to people at Les Arts, and was also composed with conventional offline and digital ads and actions. The translation of Emociónate is “Feel the emotions”. At the heart of the campaign was an installation involving placing 10 large supports outside Les Arts, on the promenade closest to the other frequented by visitors to the City of Sciences, in order to make it visible from all angles. For each of the 10 letters making up the word E-M-O-C-I-Ó-N-A-T-E, visuals representing different artistic disciplines of the cultural program of Les Arts were applied to decorate the letter. The letters had a striking design and were made with a light-reactive "iridescent" ink, so that when night fell, the entire word was illuminated and was visible from a distance in different parts of the city, having the effect of drawing more visitors to the building like moths to a flame. Each of the 10 supports also incorporated a QR code which passers-by could scan that linked to videos of shows in the Les Arts cultural programme, as well as a Spotify code which enabled people to listen to music related to the programme. To further encourage citizens to get closer to the area of the building itself, different strategic points were set up around the Palau de les Arts, inviting citizens to take their own photographs or selfies from these points of special visibility of the creative ensemble. Thus, through this simple creativity, framed within a wider communication campaign, Les Arts became the first showcase of its offer through this spectacular and eye-catching OOH campaign focused on the great figures and shows in the building's environment conceived the EMOCIÓNATE campaign to inform the existing audience whilst attracting a new audience, by visualising the joint or individual offer of each show with the installation, as well as with conventional offline and digital ads and digital actions.
In February, Jacksonville, Florida-based independent agency St. John led the charge in concepting, designing and executing all aspects of Wonderbird, a new fast food chicken concept aiming to close the gap between fast and quality food. The first restaurant opened In Jacksonville Beach, Fla., on February 2. Wonderbird has a lot to offer, with an expansive menu featuring fresh, craveable chicken sandwiches, nuggets and tenders with 11 homemade savory sauces, as well as flavorful salads, sides, desserts and vegan chickenless sandwich and tenders meal options. But in order to close the gap between fast and quality, St. John worked with Wonderbird to position the brand as a new “fast crafted restaurant” and create a brand identity that is equally as unique as Wonderbird’s food. “So many of the QSR brands we’re acquainted with today have roots dating back 40-50 years, and honestly some haven’t aged particularly well,” said Peter Herbst, St. John’s Executive Creative Director. “This was a chance to start from scratch with a brand that wanted to do something different in the category. We knew Wonderbird’s branding should feel different—lighter, fresher, sharper with an air of whimsy and inclusiveness. From the name to the menu boards, it had to stand out in a way that would make folks smile.” “Magnetic” served as the primary attribute St. John strived to convey in each design element, with the goal of attracting customers in a visceral, powerful way across the entire dining experience, from the food to the environment to the packaging and every communication in between. As the name suggests, Wonderbird looks, acts and serves food that is a step above the rest in its category. To balance the need to communicate fast food but also high-quality food, St. John incorporated a more traditional red and yellow color palette as commonly seen in the fast food world with heavy doses of matte black. The agency also selected streamlined typefaces, while opting for a clean and simple logo mark to avoid the flourished type and pattern often found in the craft food category to help Wonderbird stand out. The increased visibility of the Wonderbird logo across packaging was also kept modern and playful with the placement and scale of the mark. St. John won the business in March of 2020 and began working on the project last May. The firm came up with “Fast. Craft. Food.” as the brand’s descriptor to connote simplicity, freshness and quality ingredients without sacrificing the convenience of a drive-thru. The agency also pulled on secondary brand personality traits such as infectious, spirited, imaginative, approachable, sincere and soulful to bring a whimsical feel to the brand. St. John developed everything from the brand’s name and logo, to the color palette, typography, product packaging and branded materials, interior and exterior signage, menu boards, website design, food photography, and employee T-shirts and visors and manager polo shirts.
Head, shoulders, knees and…those: Pleasure is an endless exploration At the beginning of the global lockdown, SKYN® started their quest to encourage couples to seek pleasure with two campaigns created by Sid Lee: Stay and f*** at home and The Pleasure Calendar. “Pleasure is an endless exploration”, directed by Matt Lambert out of production company PRETTYBIRD UK, continues to build on this strategy by encouraging people to keep exploring. In a world where we need to avoid touch outside, being stuck indoors gives us an opportunity to explore the touch of intimacy more than ever; and at a time in which we can’t travel far, the possibilities to discover through pleasure are limitless – a whole new world right at our fingertips. With that in mind, SKYN® and Sid Lee have created a cheeky ode to exploration, freedom and pleasure, by giving a twist to the most well-known song ever written about body parts: « Head Shoulders Knees and Toes ». Through this campaign, SKYN® wants to encourage pleasure seekers to go beyond what they already know and start learning again, by trying, touching, exploring and having fun with their bodies. The campaign is an invitation to explore pleasure, from the point of view of different communities, sexual orientations, and gender identities; with the engaged collaboration of director Matt Lambert, cinematographer Rina Yang, pop icon Peaches, and five real couples: @julyjones & @dakotarobinn, @violetig_ & @calmzulu, @theozero & @luisdejavier, and @efarnellwatson & @joshuajs91. "Much of my work over the years has focused on authentic representations of queer intimacy, love and sex. It was so exciting to be able to bring these worlds, and experience of directing countless intimacy/sex scenes, to a mainstream commercial space.” – Matt Lambert, PRETTYBIRD UK The bespoke, adult, version of “Heads, Shoulders, Knees, and Toes” featured in the film was born from a global collaboration between teams in Paris and London, and Peaches (in Berlin), whose partnership was particularly important for the project. Musician, producer, director, and performance artist, Peaches is a legendary feminist pop icon who has spent nearly two decades pushing boundaries and wielding immeasurable influence over mainstream pop culture from outside of its confines, carving a bold, sexually progressive path that has opened the door for countless others to follow. The brand is also announcing the launch of its freshly redesigned website,www.skyn.com, designed by Sid Lee. The new site goes beyond the norm and reflects SKYN®’s commitment to the exploration of pleasure. Through its digital overhaul, the brand extends the commitment towards genuine intimacy, by providing thoughtful curated tips and advice on a variety of topics. In the online shop customers can find the brand’s full range of products, from its new line of toys to condoms. The campaign, which debuted in Australia in November, followed by Brazil, will continue in the UK, US, France, Poland, Italy, and will include separate product films on SKYN®’s social media and a print campaign.
A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course. Starting on February 10th, chicken tender fanatics can enter to win one of several “Tender Lovin’” products via A&W’s Instagram, Facebook, and Twitter accounts, or by submitting an entry form at awrestaurants.com/tender-lovin. The sweepstakes ends on February 17th. Up for grabs is a Hand-Breaded Chicken Tender Body Pillow, an oversized piece of literal comfort food that makes a perfectly plush companion for those spending Valentine’s Day without a sweetheart to snuggle up with. There’s even a tin of mouth-watering Tender Lovin’ Lip Balm made with REAL A&W fryer oil that tastes just like a fresh basket of Hand-Breaded Chicken Tenders. Guaranteed to keep your lips kissably smooth and put your Valentine in the mood for some hot...steamy...A&W.
A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course. Starting on February 10th, chicken tender fanatics can enter to win one of several “Tender Lovin’” products via A&W’s Instagram, Facebook, and Twitter accounts, or by submitting an entry form at awrestaurants.com/tender-lovin. The sweepstakes ends on February 17th. Up for grabs is a Hand-Breaded Chicken Tender Body Pillow, an oversized piece of literal comfort food that makes a perfectly plush companion for those spending Valentine’s Day without a sweetheart to snuggle up with. There’s even a tin of mouth-watering Tender Lovin’ Lip Balm made with REAL A&W fryer oil that tastes just like a fresh basket of Hand-Breaded Chicken Tenders. Guaranteed to keep your lips kissably smooth and put your Valentine in the mood for some hot...steamy...A&W.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany. On TikTok, the #NahtZiehsRaus Challenge, supported by TikTok itself and prominent creators has gone viral with 11.1 million views and counting. The TikTok Challenge is to shout, sing or dance the hashtag in a video as loudly and as creatively possible. The campaign caught the attention of Holocaust survivor Esther Bejarano, who appeared during the German “Tagesschau” (Daily News) on the ARD programme, which featured the TikTok hashtag. On Instagram, supporters can create posts using a specially developed Instagram filter against right-wing violence. The integrated media planning of the campaign was carried out within the Serviceplan Group and was the responsibility of the Mediaplus Group. The campaign is supported by prominent celebrities, partners and friends of TikTok including Zentralrat der Juden (Official “Head”-Organisation of the jews in Germany), Caro Dauer (German Influencer) and Hans Sarpei (Ex Footballer), who all took part in the TikTok Challenge. People’s first reaction on reading the posters is probably amazement and incomprehension., but that’s all part of the idea. Encouraged by the slogan “Say it loud. That makes the difference”, the text must be spoken out loud so that the incomprehensible strings of syllables and words become messages against racism and discrimination, and encourage more tolerance. “Naht zieh’s raus” are when you read them all German words, but they do not fit together, and the sentence makes no sense (it reads something like “Seam pull out”). But when you “read it all loud it comes together as “Nazis raus” which means “Nazis out”.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany. On TikTok, the #NahtZiehsRaus Challenge, supported by TikTok itself and prominent creators has gone viral with 11.1 million views and counting. The TikTok Challenge is to shout, sing or dance the hashtag in a video as loudly and as creatively possible. The campaign caught the attention of Holocaust survivor Esther Bejarano, who appeared during the German “Tagesschau” (Daily News) on the ARD programme, which featured the TikTok hashtag. On Instagram, supporters can create posts using a specially developed Instagram filter against right-wing violence. The integrated media planning of the campaign was carried out within the Serviceplan Group and was the responsibility of the Mediaplus Group. The campaign is supported by prominent celebrities, partners and friends of TikTok including Zentralrat der Juden (Official “Head”-Organisation of the jews in Germany), Caro Dauer (German Influencer) and Hans Sarpei (Ex Footballer), who all took part in the TikTok Challenge. People’s first reaction on reading the posters is probably amazement and incomprehension., but that’s all part of the idea. Encouraged by the slogan “Say it loud. That makes the difference”, the text must be spoken out loud so that the incomprehensible strings of syllables and words become messages against racism and discrimination, and encourage more tolerance. “Naht zieh’s raus” are when you read them all German words, but they do not fit together, and the sentence makes no sense (it reads something like “Seam pull out”). But when you “read it all loud it comes together as “Nazis raus” which means “Nazis out”.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany. On TikTok, the #NahtZiehsRaus Challenge, supported by TikTok itself and prominent creators has gone viral with 11.1 million views and counting. The TikTok Challenge is to shout, sing or dance the hashtag in a video as loudly and as creatively possible. The campaign caught the attention of Holocaust survivor Esther Bejarano, who appeared during the German “Tagesschau” (Daily News) on the ARD programme, which featured the TikTok hashtag. On Instagram, supporters can create posts using a specially developed Instagram filter against right-wing violence. The integrated media planning of the campaign was carried out within the Serviceplan Group and was the responsibility of the Mediaplus Group. The campaign is supported by prominent celebrities, partners and friends of TikTok including Zentralrat der Juden (Official “Head”-Organisation of the jews in Germany), Caro Dauer (German Influencer) and Hans Sarpei (Ex Footballer), who all took part in the TikTok Challenge. People’s first reaction on reading the posters is probably amazement and incomprehension., but that’s all part of the idea. Encouraged by the slogan “Say it loud. That makes the difference”, the text must be spoken out loud so that the incomprehensible strings of syllables and words become messages against racism and discrimination, and encourage more tolerance. “Naht zieh’s raus” are when you read them all German words, but they do not fit together, and the sentence makes no sense (it reads something like “Seam pull out”). But when you “read it all loud it comes together as “Nazis raus” which means “Nazis out”.
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