For the launch of Sky Q – hailed as the ‘next generation home entertainment system’ – Sky has “pushed the limits of creativity” with an ambitious advertising campaign from Brothers and Sisters.Running from tomorrow (Friday 12 February), the campaign includes two futuristic ad spots which see dramatic content, like Marvel’s Avengers: Age of Ultron, explode from the screen to embark on an epic journey around the home. “For our biggest and most innovative technology launch, we wanted our biggest and most innovative ad campaign,” explained sales and digital officer at Sky, Stephen van Rooyen. “On screen we have delivered something that is truly world class in terms of creative and production.”Spanning TV, cinema, radio and print as well as digital and social channels, Brothers and Sisters executive creative director, Andy Fowler, reveals it took “52 artists, 105 liquid VFX shots, over 4,000 individual simulations and 45,000 hours of rendering” to create the end product. CreditsExecutive Creative Director: Andy FowlerCreative Director: Aaron WilmerHead of Design: Jonty HarbinsonAdditional Credits: TV Producer: Lois WhittleDigital Animation: NeonPrint Production & Retouching: Stanley’s PostMedia Planning & Buying: MediacomDirector: Johnny GreenProduction Company: BiscuitProducer: Kate TaylorEditor: Neil Smith, WorkPost Production/VXF: The Mill Creative Director & 2D Lead Artist: Dan Williams, The MillExecutive Creative Director: Neil Davis, The MillExecutive Producer: Misha Stanford-Harris, The Mill Sound: 750mphSound Designer: Sam AshwellRecord Company: Warner/Chappell Music Publishing/Charly Acquisitions Music: Sammy Davis Jr ‘I’ve gotta be me’