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先知
案例简介：Brothers & Sisters宣布将其未来的所有利润投入慈善机构和非营利组织的工作; 成为第一家转型为社会企业的广告公司。该机构正在更改其组织章程 (公司官员必须遵循的规则)，以规定所有利润都应投资于社会事业。此外，其公司章程将规定，除非有法律保证维持其非盈利状态，否则不得出售公司的股份。此举正式使Brothers & Sisters成为社会企业; 一家从事商业交易但将所有利润用于慈善事业的公司。英国兄弟姐妹为兄弟姐妹创建的综合广告，类别包括: 代理自我促销、公共利益、非政府组织。
先知
案例简介：Brothers & Sisters has announced that it will invest all of its future profits into the work of charities and non-profit organisations; becoming the first ad agency to transform into a social enterprise. The agency is changing its articles of association - the rules company officers must follow - to stipulate that all profits should be invested in social causes. In addition, its corporate charter will state that the shares of the company cannot be sold unless there is a legal guarantee that its not-for-profit status is maintained. This move officially makes Brothers & Sisters a social enterprise; a company which trades commercially but gives all profits to charitable causes. Integrated advertisement created by Brothers & Sisters, United Kingdom for Brothers & Sisters, within the categories: Agency Self-Promo, Public Interest, NGO.
Prophet
案例简介：Brothers & Sisters宣布将其未来的所有利润投入慈善机构和非营利组织的工作; 成为第一家转型为社会企业的广告公司。该机构正在更改其组织章程 (公司官员必须遵循的规则)，以规定所有利润都应投资于社会事业。此外，其公司章程将规定，除非有法律保证维持其非盈利状态，否则不得出售公司的股份。此举正式使Brothers & Sisters成为社会企业; 一家从事商业交易但将所有利润用于慈善事业的公司。英国兄弟姐妹为兄弟姐妹创建的综合广告，类别包括: 代理自我促销、公共利益、非政府组织。
Prophet
案例简介：Brothers & Sisters has announced that it will invest all of its future profits into the work of charities and non-profit organisations; becoming the first ad agency to transform into a social enterprise. The agency is changing its articles of association - the rules company officers must follow - to stipulate that all profits should be invested in social causes. In addition, its corporate charter will state that the shares of the company cannot be sold unless there is a legal guarantee that its not-for-profit status is maintained. This move officially makes Brothers & Sisters a social enterprise; a company which trades commercially but gives all profits to charitable causes. Integrated advertisement created by Brothers & Sisters, United Kingdom for Brothers & Sisters, within the categories: Agency Self-Promo, Public Interest, NGO.
先知
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Prophet
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基本信息
- 广告品牌： Brothers & Sisters
- 发布日期： 2022-03
- 行业领域： 广告营销 , 公益慈善 , 商务服务 , 公共事业
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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