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天空 Q
案例简介：天空运动宣布 11月在天空 Q 推出网飞 伦敦，10月8日，2018: 兄弟姐妹为天空的天空 Q 品牌设计了一场由演员、制片人和音乐家伊德里斯 · 艾尔巴为其代言的活动，以宣布网飞将在天空 Q 推出 这项工作横跨电视、广播、户外和在线，并将在英国和爱尔兰共和国持续 7 周 在主要的 40 个电视节目中，我们看到伊德里斯穿越了不同的网飞和天空节目，以强调从网飞节目到天空节目从未如此容易, 回到网飞节目，然后又回到天空节目。 在第一次进入热门网飞戏剧《皇冠》的世界时，伊德里斯见证了菲利普成为王子，然后进入了锡星的领域，伊德里斯和吉姆 · 沃斯进行了快速聊天。接下来，他进入了陌生事物的黑暗中，最后他见证了权力游戏中一条强大的龙的登陆。 这些节目结尾的总结是，“最好的电视，都在一个地方。” “现在网飞在天空，坦率地说，这是一个电视爱好者的梦想，” 兄弟姐妹们的 ECD Aaron Willmer 说。让 Idris 无缝地从天空秀传送到网飞秀，然后再传送回来，我们玩得很开心。希望人们喜欢看它，并惊叹于有两个惊人的内容世界在他们的指尖的可能性。" 在这场运动的户外元素中，来自网飞和天空秀的强烈图像并排放置, 再次在一个屏幕上强调最好的电视现在都在一个地方，可以从天空主页访问。 “将伊德里斯融入内容不是我们以前和他一起做的事情，” 威尔默继续说道。“这是一个非常简单的故事情节，但这种整合让我们能够以一种新的有趣和吸引人的方式来想象这个命题。" 媒体策划和购买由 MediaCom 负责。
天空 Q
案例简介：Sky campaign announces the November launch of Netflix on Sky Q London, 8 October, 2018: Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q. The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland In the main 40” TV spot we see Idris transported through the worlds of different Netflix and Sky shows to highlight how it’s never been easier to go from a Netflix show, to a Sky show, back to a Netflix show and then to a Sky show again. Travelling first into the world of hit Netflix drama, The Crown, Idris gets to witness Phillip becoming a Prince, before moving into the domain of Tin Star where Idris has a quick chat with Jim Worth. Next, he moves into the dark upside down of Strangers Things and finally he gets to witness the landing of a mighty Dragon in Game of Thrones. The summation that the spots ends on is, “The best TV, all in one place.” “Now that Netflix is on Sky, it’s frankly a TV lover’s dream,’ said Aaron Willmer, ECD at Brothers and Sisters. We had a lot of fun getting Idris to teleport seamlessly from a Sky show to a Netflix show and back again. Hopefully people enjoy watching it and marvel at the possibility of having both amazing content worlds at their fingertips.” In the campaign’s OOH elements strong images from Netflix and Sky shows are placed side by side, again within one screen to highlight that the best TV is now all in one place and accessible from the Sky homepage. “Integrating Idris into the content is not something we have done before with him,” Willmer continued. “It is a very simple storyline but the integration allows us to visualise the proposition in a new interesting and engaging manner.” Media planning and buying was handled by MediaCom.
Sky Q
案例简介：天空运动宣布 11月在天空 Q 推出网飞 伦敦，10月8日，2018: 兄弟姐妹为天空的天空 Q 品牌设计了一场由演员、制片人和音乐家伊德里斯 · 艾尔巴为其代言的活动，以宣布网飞将在天空 Q 推出 这项工作横跨电视、广播、户外和在线，并将在英国和爱尔兰共和国持续 7 周 在主要的 40 个电视节目中，我们看到伊德里斯穿越了不同的网飞和天空节目，以强调从网飞节目到天空节目从未如此容易, 回到网飞节目，然后又回到天空节目。 在第一次进入热门网飞戏剧《皇冠》的世界时，伊德里斯见证了菲利普成为王子，然后进入了锡星的领域，伊德里斯和吉姆 · 沃斯进行了快速聊天。接下来，他进入了陌生事物的黑暗中，最后他见证了权力游戏中一条强大的龙的登陆。 这些节目结尾的总结是，“最好的电视，都在一个地方。” “现在网飞在天空，坦率地说，这是一个电视爱好者的梦想，” 兄弟姐妹们的 ECD Aaron Willmer 说。让 Idris 无缝地从天空秀传送到网飞秀，然后再传送回来，我们玩得很开心。希望人们喜欢看它，并惊叹于有两个惊人的内容世界在他们的指尖的可能性。" 在这场运动的户外元素中，来自网飞和天空秀的强烈图像并排放置, 再次在一个屏幕上强调最好的电视现在都在一个地方，可以从天空主页访问。 “将伊德里斯融入内容不是我们以前和他一起做的事情，” 威尔默继续说道。“这是一个非常简单的故事情节，但这种整合让我们能够以一种新的有趣和吸引人的方式来想象这个命题。" 媒体策划和购买由 MediaCom 负责。
Sky Q
案例简介：Sky campaign announces the November launch of Netflix on Sky Q London, 8 October, 2018: Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q. The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland In the main 40” TV spot we see Idris transported through the worlds of different Netflix and Sky shows to highlight how it’s never been easier to go from a Netflix show, to a Sky show, back to a Netflix show and then to a Sky show again. Travelling first into the world of hit Netflix drama, The Crown, Idris gets to witness Phillip becoming a Prince, before moving into the domain of Tin Star where Idris has a quick chat with Jim Worth. Next, he moves into the dark upside down of Strangers Things and finally he gets to witness the landing of a mighty Dragon in Game of Thrones. The summation that the spots ends on is, “The best TV, all in one place.” “Now that Netflix is on Sky, it’s frankly a TV lover’s dream,’ said Aaron Willmer, ECD at Brothers and Sisters. We had a lot of fun getting Idris to teleport seamlessly from a Sky show to a Netflix show and back again. Hopefully people enjoy watching it and marvel at the possibility of having both amazing content worlds at their fingertips.” In the campaign’s OOH elements strong images from Netflix and Sky shows are placed side by side, again within one screen to highlight that the best TV is now all in one place and accessible from the Sky homepage. “Integrating Idris into the content is not something we have done before with him,” Willmer continued. “It is a very simple storyline but the integration allows us to visualise the proposition in a new interesting and engaging manner.” Media planning and buying was handled by MediaCom.
天空 Q
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