FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea – TV content bursting free from screens, in the form of liquid droplets, following consumers as they switch seamlessly between TVs and tablets – a term Sky have coined Fluid Viewing.Initially, two 30” ads will air on Sky’s Ad Smart service, with one 40” on Peak airtime. A following five edits planned for phasing throughout 2016.CreditsCreative Director: Owen Lee, Natasha BlevinsCopywriter: Ben UsherAdditional Credits: Account Director: Jon Mobbs, Bindy BowdenStrategy: Marcus RichardsonTV Producer: Mandy Boyter, Rosie HutchinsonProduction Company: Academy FilmsDirector: ConkercoExecutive Producer: Mark Whittlow-WilliamsDirector of Photography: Ben MagahyVFX & Design: The MillExecutive Producer: Misha Stanford-HarrisShoot Supervisor: Hitesh Patel, Mike Chapman2D Lead Artist: Gianluca Di Marci3D Lead Artist: Adam Droy, Paul DonnellanColour: The MillExecutive Producer, Colour: Dan KreegerColourist: Seamus O’KaneSound: Angell SoundSound Designer: Nick AngellOffline Editor: Nick Hindson – Assembly Rooms