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太阳-儿子
案例简介:英国 “皇家宝贝” -- 威廉王子的长子乔治王子 -- 的到来引发了一股全球炒作浪潮。我们想做一些发自内心的事情,不仅仅是藏在报纸页面里的纪念广告。它必须是大而大胆的东西,能够自己创造头条新闻,但是我们也想要能让人们微笑的东西。我们决定将标志性的纸张重新命名一天,把太阳变成儿子。我们承担的主要风险之一是将我们的整个项目押在剑桥公爵夫人生下一个男孩上,但幸运的是,我们的赌博得到了回报。儿子卖出了 2,229,074 份,成为英国最畅销的报纸。这种独特的设计现在成了收藏家的物品,全世界的人都在谈论它。
太阳-儿子
案例简介:The arrival of the UK’s ‘Royal Baby’ – Prince George, the first-born son of Prince William – generated a huge wave of global hype. We wanted to do something heartfelt that could be more than just a commemorative ad tucked away inside the paper’s pages. It had to be something big and bold, capable of creating headlines itself, but we also wanted something that would make people smile. We decided to rebrand the iconic paper for one day only, turning The Sun into The Son. One of the major risks we took was staking our entire project on the Duchess of Cambridge giving birth to a boy, but luckily for us our gamble paid off. The Son sold 2,229,074 copies becoming the UK’s best selling newspaper. The unique design is now a collector’s item and people all over the world were talking about it.
The Sun – The Son
案例简介:英国 “皇家宝贝” -- 威廉王子的长子乔治王子 -- 的到来引发了一股全球炒作浪潮。我们想做一些发自内心的事情,不仅仅是藏在报纸页面里的纪念广告。它必须是大而大胆的东西,能够自己创造头条新闻,但是我们也想要能让人们微笑的东西。我们决定将标志性的纸张重新命名一天,把太阳变成儿子。我们承担的主要风险之一是将我们的整个项目押在剑桥公爵夫人生下一个男孩上,但幸运的是,我们的赌博得到了回报。儿子卖出了 2,229,074 份,成为英国最畅销的报纸。这种独特的设计现在成了收藏家的物品,全世界的人都在谈论它。
The Sun – The Son
案例简介:The arrival of the UK’s ‘Royal Baby’ – Prince George, the first-born son of Prince William – generated a huge wave of global hype. We wanted to do something heartfelt that could be more than just a commemorative ad tucked away inside the paper’s pages. It had to be something big and bold, capable of creating headlines itself, but we also wanted something that would make people smile. We decided to rebrand the iconic paper for one day only, turning The Sun into The Son. One of the major risks we took was staking our entire project on the Duchess of Cambridge giving birth to a boy, but luckily for us our gamble paid off. The Son sold 2,229,074 copies becoming the UK’s best selling newspaper. The unique design is now a collector’s item and people all over the world were talking about it.
太阳-儿子
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The Sun – The Son
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基本信息
- 广告战役: #The Sun Newspaper-户外-adf2#
- 广告品牌: The Sun Newspaper
- 发布日期: 2000
- 行业领域: 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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