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太阳-儿子
案例简介:在当地和全球范围内,伴随着大量的炒作,导致了皇家婴儿的到来。我们想从品牌的绝对核心创造一些东西, 不仅仅是一张 25x4 的纪念广告藏在报纸的书页里,而是一些大而大胆的东西,它本身就创造了头条新闻,更重要的是,它让人们微笑。只有当它是个男孩的时候才有用。我们非常幸运。2012年7月23日,《太阳报》是英国最畅销的报纸,卖出了 2,229,074 份《儿子》。它成了收藏家的物品,全世界的人都在谈论它。
太阳-儿子
案例简介:With a huge amount of hype, both locally & globally, leading up to, and around the arrival of the royal baby. We wanted to create something from the absolute heart of the brand, more than a commemorative 25x4 ad tucked away inside the pages of the paper but something big & bold which created headlines itself and more importantly, made people smile. It would only work if it was a boy. We were bloody lucky. On 23 July 2012, The Sun was the UK’s best selling newspaper, selling 2,229,074 copies of The Son. It became a collectors item and people all over the world were talking about it.
The Sun – The Son
案例简介:在当地和全球范围内,伴随着大量的炒作,导致了皇家婴儿的到来。我们想从品牌的绝对核心创造一些东西, 不仅仅是一张 25x4 的纪念广告藏在报纸的书页里,而是一些大而大胆的东西,它本身就创造了头条新闻,更重要的是,它让人们微笑。只有当它是个男孩的时候才有用。我们非常幸运。2012年7月23日,《太阳报》是英国最畅销的报纸,卖出了 2,229,074 份《儿子》。它成了收藏家的物品,全世界的人都在谈论它。
The Sun – The Son
案例简介:With a huge amount of hype, both locally & globally, leading up to, and around the arrival of the royal baby. We wanted to create something from the absolute heart of the brand, more than a commemorative 25x4 ad tucked away inside the pages of the paper but something big & bold which created headlines itself and more importantly, made people smile. It would only work if it was a boy. We were bloody lucky. On 23 July 2012, The Sun was the UK’s best selling newspaper, selling 2,229,074 copies of The Son. It became a collectors item and people all over the world were talking about it.
太阳-儿子
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The Sun – The Son
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基本信息
- 广告战役: #The Sun Newspaper-设计与品牌-adf2#
- 广告品牌: The Sun Newspaper
- 发布日期: 2000
- 行业领域: 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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