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    SCHWARTZ - THE SOUND OF TASTE短视频广告营销案例

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    施瓦茨-味觉的声音

    案例简介:简要说明: 味道是什么样子的?听起来怎么样?这些问题启发了药草和香料专家施瓦茨,创造了一个 “声音风味”。药草和香料对感官的强烈影响的视听戏剧化。 几吨黑胡椒、豆蔻、罗勒叶、肉桂、孜然种子、生姜、辣椒和芫荽被操纵,与定制的音乐作品完美同步。140 个单独的爆炸,每个都代表一个单独的钢琴音符或和弦,当以超慢动作拍摄时,会产生一个超现实的三维声音景观。 首先,味觉被翻译成音乐作品,然后烟火设计师去把这个声音变成一个物理尺度。根据不同的特性和颜色,不同的草药和香料被分配到笔记中。例如,一个明亮干净的 E-flat 大调和弦变成了新鲜的绿色韭菜。而 C 、 G 和 E-flat 则归因于胡芦巴种子、辣椒粉和姜黄粉。 这部电影记录了现场表演 -- 没有使用 CGI,一切都在镜头里。只有一次试图把它弄对,因为爆炸后布景被摧毁了。

    施瓦茨-味觉的声音

    案例简介:Brief Explanation: What does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create a ‘Sonic Flavourscape'. An audiovisual dramatisation of the intense effect that herbs and spices have on the senses. Several tons of black peppercorns, cardamom, basil leaves, cinnamon, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. 140 individual explosions each represent an individual piano note or chord, which when filmed in super slow motion, creates a surreal three dimensional sound scape. First the sensation of taste was translated into a musical composition, then the pyrotechnic designers went to work turning this sound into a physical scale. Different Herbs and spices were assigned to the notes based upon their different characteristics and colours. For example, a bright and clean E-flat major chord became fresh green chives. While C, G and E-flat, were ascribed to fenugreek seeds, paprika and turmeric powder. The film documents the live performance – no CGI was used, everything was in camera. There was only one attempt at getting it right because after the explosions the set was destroyed.

    SCHWARTZ - THE SOUND OF TASTE

    案例简介:简要说明: 味道是什么样子的?听起来怎么样?这些问题启发了药草和香料专家施瓦茨,创造了一个 “声音风味”。药草和香料对感官的强烈影响的视听戏剧化。 几吨黑胡椒、豆蔻、罗勒叶、肉桂、孜然种子、生姜、辣椒和芫荽被操纵,与定制的音乐作品完美同步。140 个单独的爆炸,每个都代表一个单独的钢琴音符或和弦,当以超慢动作拍摄时,会产生一个超现实的三维声音景观。 首先,味觉被翻译成音乐作品,然后烟火设计师去把这个声音变成一个物理尺度。根据不同的特性和颜色,不同的草药和香料被分配到笔记中。例如,一个明亮干净的 E-flat 大调和弦变成了新鲜的绿色韭菜。而 C 、 G 和 E-flat 则归因于胡芦巴种子、辣椒粉和姜黄粉。 这部电影记录了现场表演 -- 没有使用 CGI,一切都在镜头里。只有一次试图把它弄对,因为爆炸后布景被摧毁了。

    SCHWARTZ - THE SOUND OF TASTE

    案例简介:Brief Explanation: What does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create a ‘Sonic Flavourscape'. An audiovisual dramatisation of the intense effect that herbs and spices have on the senses. Several tons of black peppercorns, cardamom, basil leaves, cinnamon, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. 140 individual explosions each represent an individual piano note or chord, which when filmed in super slow motion, creates a surreal three dimensional sound scape. First the sensation of taste was translated into a musical composition, then the pyrotechnic designers went to work turning this sound into a physical scale. Different Herbs and spices were assigned to the notes based upon their different characteristics and colours. For example, a bright and clean E-flat major chord became fresh green chives. While C, G and E-flat, were ascribed to fenugreek seeds, paprika and turmeric powder. The film documents the live performance – no CGI was used, everything was in camera. There was only one attempt at getting it right because after the explosions the set was destroyed.

    施瓦茨-味觉的声音

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    SCHWARTZ - THE SOUND OF TASTE

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