本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
交付、组装、安装
案例简介：电子商务竞争非常激烈。因此，所有竞争对手都必须尽可能降低成本。家用电器的网上商店是特别的，因为它们也提供商品、组装和安装。DAM 是一家物流公司，不仅提供家用电器，还提供组装和安装。目标: 被销售家用电器的主要网上商店发现。想法: 给在线商店原创礼物，这将真正展示 DAM 相对于竞争对手的竞争优势。解决方案: 我们用乐高积木组装玩具洗衣机，这些洗衣机被放在一个大坝品牌的基座上。这些正品被放入程式化的纸箱中，然后交付给潜在的客户。视频案例: http://www.youtube.com/watch?v=j3KnF61IqnE
交付、组装、安装
案例简介：E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients. Video case: http://www.youtube.com/watch?v=j3KnF61IqnE
Delivery, assembly, mounting
案例简介：电子商务竞争非常激烈。因此，所有竞争对手都必须尽可能降低成本。家用电器的网上商店是特别的，因为它们也提供商品、组装和安装。DAM 是一家物流公司，不仅提供家用电器，还提供组装和安装。目标: 被销售家用电器的主要网上商店发现。想法: 给在线商店原创礼物，这将真正展示 DAM 相对于竞争对手的竞争优势。解决方案: 我们用乐高积木组装玩具洗衣机，这些洗衣机被放在一个大坝品牌的基座上。这些正品被放入程式化的纸箱中，然后交付给潜在的客户。视频案例: http://www.youtube.com/watch?v=j3KnF61IqnE
Delivery, assembly, mounting
案例简介：E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients. Video case: http://www.youtube.com/watch?v=j3KnF61IqnE
交付、组装、安装
暂无简介
Delivery, assembly, mounting
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
