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交付、组装、安装
案例简介：电子商务竞争非常激烈。因此，所有竞争对手都必须尽可能降低成本。家用电器的网上商店是特别的，因为它们也提供商品、组装和安装。DAM 是一家物流公司，不仅提供家用电器，还提供组装和安装。目标: 被销售家用电器的主要网上商店发现。想法: 给在线商店原创礼物，这将真正展示 DAM 相对于竞争对手的竞争优势。解决方案: 我们用乐高积木组装玩具洗衣机，这些洗衣机被放在一个大坝品牌的基座上。这些正品被放入程式化的纸箱中，然后交付给潜在的客户。视频案例:
交付、组装、安装
案例简介：E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients. Video case:
Delivery, assembly, mounting
案例简介：电子商务竞争非常激烈。因此，所有竞争对手都必须尽可能降低成本。家用电器的网上商店是特别的，因为它们也提供商品、组装和安装。DAM 是一家物流公司，不仅提供家用电器，还提供组装和安装。目标: 被销售家用电器的主要网上商店发现。想法: 给在线商店原创礼物，这将真正展示 DAM 相对于竞争对手的竞争优势。解决方案: 我们用乐高积木组装玩具洗衣机，这些洗衣机被放在一个大坝品牌的基座上。这些正品被放入程式化的纸箱中，然后交付给潜在的客户。视频案例:
Delivery, assembly, mounting
案例简介：E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients. Video case:
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Delivery, assembly, mounting
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