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DAM: 交付、组装、安装
案例简介：
DAM: 交付、组装、安装
案例简介：
DAM: Delivery, assembly, mounting
案例简介：
DAM: Delivery, assembly, mounting
案例简介：
DAM: 交付、组装、安装
暂无简介
DAM: Delivery, assembly, mounting
暂无简介
基本信息
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案例详情
E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients. Video case: http://www.youtube.com/watch?v=j3KnF61IqnE
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