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最长的握手
案例简介:背景: 土耳其人和亚美尼亚人之间关系的故事是一个永无止境的悲剧。除了友谊,还有一切。 目标: 团结土耳其和亚美尼亚人民,他们已经争吵了一百多年。联合两国非政府组织的探戈网络认为,打破恶性循环的时机已经到来。 想法。在那些几乎从未享受过友谊的人之间创造有史以来最长的友谊。 解决方案。2013年12月6日,来自亚美尼亚和土耳其的两个人互相帮助。12月8日,43 小时后,他们创造了连续握手的世界纪录。尽管风和寒冷。表明关闭国家之间的边界是可能的,但不是人与人之间的边界。 结果。它引起了轰动。不仅在土耳其和亚美尼亚。11 个国家的 250 多家媒体。超过 40 mln 人到达。但更重要的是,它获得了大量支持。
最长的握手
案例简介:Background: The story of relations between the Turks and the Armenians is a never-ending tragedy. There was everything… Everything but friendship. Objective: bring together the peoples of Turkey and Armenia, who have feuding for over a hundred years. TANGO Network, which unites non-government organizations in both countries, believe that time to break the vicious circle has come. Idea. To create the longest manifestation of friendship ever between those who almost never enjoyed friendship. Solution. On December 6, 2013 two people from Armenia and Turkey gave each other a hand. On December 8, after 43 hours, they set a world record in the duration of a continuous handshake. Despite wind and cold. Showing that it is possible to close the border between countries, but not between people. Results. It caused a sensation. And not only in Turkey and Armenia. More than 250 media in 11 countries. More than 40 mln people reached. But what is more important, it has found massive support.
The Longest Handshake
案例简介:背景: 土耳其人和亚美尼亚人之间关系的故事是一个永无止境的悲剧。除了友谊,还有一切。 目标: 团结土耳其和亚美尼亚人民,他们已经争吵了一百多年。联合两国非政府组织的探戈网络认为,打破恶性循环的时机已经到来。 想法。在那些几乎从未享受过友谊的人之间创造有史以来最长的友谊。 解决方案。2013年12月6日,来自亚美尼亚和土耳其的两个人互相帮助。12月8日,43 小时后,他们创造了连续握手的世界纪录。尽管风和寒冷。表明关闭国家之间的边界是可能的,但不是人与人之间的边界。 结果。它引起了轰动。不仅在土耳其和亚美尼亚。11 个国家的 250 多家媒体。超过 40 mln 人到达。但更重要的是,它获得了大量支持。
The Longest Handshake
案例简介:Background: The story of relations between the Turks and the Armenians is a never-ending tragedy. There was everything… Everything but friendship. Objective: bring together the peoples of Turkey and Armenia, who have feuding for over a hundred years. TANGO Network, which unites non-government organizations in both countries, believe that time to break the vicious circle has come. Idea. To create the longest manifestation of friendship ever between those who almost never enjoyed friendship. Solution. On December 6, 2013 two people from Armenia and Turkey gave each other a hand. On December 8, after 43 hours, they set a world record in the duration of a continuous handshake. Despite wind and cold. Showing that it is possible to close the border between countries, but not between people. Results. It caused a sensation. And not only in Turkey and Armenia. More than 250 media in 11 countries. More than 40 mln people reached. But what is more important, it has found massive support.
最长的握手
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The Longest Handshake
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