On February 10, during the NBA’s Warriors v Spurs game half-time, PlayStation and BBH NY took over the court at Oracle Arena in Oakland for a first-ever narrative projection mapping experience. It transformed the court of into a snowy landscape for an epic ‘War on the Floor.’ The event is all part of the promotions for the PS4 'God of War' campaign. The animated projection took over not only the floor, which served as the main action screen, but also the scoreboard and the digital scrolling board around the sides of the arena. The experience was seen by those at the game and thousands more through Facebook Live, as well as fans through ABC’s national broadcast.Through projection mapping and pairing surrounding screens, Oracle Arena was visually converted into a snowy Nordic landscape, where fans watched as the game’s father and son duo, Kratos and Atreus, battled their way through harsh elements, monstrous enemies, and brutal landscape. The elaborate teaser gave fans a taste of the action that awaits them through God of War.CreditsBRAND: PlayStationFILM: War on the FloorPRODUCT: God of WarCAMPAIGN NAME: Greatness AwaitsCLIENT:Eric Lempel, Senior Vice President & Head of PlayStation NetworkAsad Qizilbash, Vice President, MarketingMike Webster, Director of MarketingTJ Consunji, Senior Brand ManagerJosh Sepielli, Manager, Product MarketingBrent Gutierrez, Marketing SpecialistTiffany Chin, Brand ManagerMorgan Haro, Marketing Program Manager Michael Brynteson, Senior Director of Video ProductionPeter Hathaway, Senior Manager of Production & Line ProducerJamie Bafus, Casting & Talent ManagerAGENCY:Gerard Caputo, Chief Creative OfficerJohn Patroulis, Creative ChairmanHugo Bierschenk, Group Creative DirectorDean Woodhouse, Group Creative DirectorDaniel Bonder, Group Creative DirectorDave Brown, Group Creative DirectorDiego Fonseca, Associate Creative DirectorTaylor Marsh, Associate Creative DirectorKate Morrison, Head of ProductionCorinne Porter, Content & Experiential ProducerLibrado Sanchez, Director of Business AffairsBrett Edgar, Head of Account ManagementKendra Schaaf, Group Account DirectorJohnny Skwirut, Account ManagerKendra Salvatore, Head of StrategyDylan Fauss, StrategistDarus Zahm, Group Comms Planning DirectorZack Green, Comms StrategistJustin Marciani, Project DirectorCameron Wells, Project ManagerPRODUCTION:PROJECTION EVENT PRODUCTION COMPANY: Quince ImagingExecutive Producer: Scott WilliamsLead Projection: Jay HutchisonProject Producer: Eric GazzilloProjectionist: Evan DossMedia Server Operator: Liam O’HanlonProjection Design: Anthony MagdonPOST-PRODUCTION COMPANY: Platige ImageDirector: Tomek BagińskiExecutive Producer: ZiczProducer: Justyna SupernakVFX Supervisor: Kamil PohlArt Director: Michał NiewiaraMOTION CAPTURE STUDIO: Sony Interactive Entertainment Worldwide StudiosPDSG Visual ArtsMOTION CAPTURESenior Manager of Production: Neil IngramSenior Manager of Motion Capture: James ScarafoneProject Manager, Motion Capture: Teresa L. PorterMOTION CAPTURE – Los AngelesManager, Motion Capture: Stephen OlsenMotion Capture Studio Supervisors: Matt Bauer/ Bill BeemerMotion Capture Lead Studio Technician: Ryan BeesonSenior Motion Capture Studio Technician: Anthony PintorMotion Capture Studio Technicians: Matthew O’Callaghan/ Jeffrey Price/ Sean Sterling/ Wesley Welcomer/ Charles SearightKey Set Production Assistants: Walter Gray IV/ Andrew MarroquinEngineer, Motion Capture: Mariah HaleProduction Coordinator, Motion Capture: Cristina RoblesStage Coordinator, Motion Capture: Keith PresswoodORIGINAL MUSIC COMPOSITION:Composition: Bear McCrearyProducer: Peter Scaturro/ Keith LearyEngineering and Production Manager: Joel YargerEngineering: Anthony Caruso/ Steve Kaplan/ Nick SpeziaEditing: Andrew BureshOrchestrated by: Edward Trybek/ Henri Wilkinson/ Jonathan Beard Copyist: Andrew HarrisScoring Coordinators: Sam Ewing/ Kaiyun WongScoring Assistants: David Matics/ Andrew RansomAssistant to the Composer: Marisa GunzenhauserOrchestra Contractor: Alan UmsteadVocal Contractor: James Fitzpatrick for Tadlow MusicRecorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech RepublicSOUND DESIGN: Yellowcab studiosLead sound designer: Olivier RanquetSound design producer: Corinne BinionPOST MIX: Sound LoungeSound Mixer: Rob DiFondiAudio Producer: Liana Rosenburg