Samsung has taken a warm and literally fuzzy approach to the promotion of its Samsung Galaxy Note10, as it stars an alpaca with a trendy hairstyle.The 60-second film, ‘Alpaca,’ sees a woman driving past a South American alpaca farm, when she has an epiphany. It shows how she uses her Note10’s features – from the intelligent S Pen to the Film Studio – to bring her big idea to life.After buying the alpacas, she gives them punkish brightly-colored mohawks, which become a viral sensation. The alpacas’ style is seen everywhere, from the streets of Tokyo, to product launches, to late-night talk show appearances, and even making a runway appearance just in time for New York Fashion Week.The concept, by BBH NY, as part of One Publicis Team Samsung, conveys the message of “Do anything, with the next-level power of Note10.”The film was directed by Nicolai Fuglsig and features the song Apache by the Incredible Bongo Band/Grandmaster Flash remix.CreditsSamsung Credits:Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications BusinessSonia Chang, Vice President, Global Brand Marketing, Mobile Communications BusinessLuciana Kim, Director, Global Brand Marketing, Mobile Communications BusinessYoonie Park, Senior Manager, Global Brand Marketing, Mobile Communications BusinessLawrence Kang, Manager, Global Brand Marketing, Mobile Communications BusinessYoungeun Kang, Manager, Global Brand Marketing, Mobile Communications BusinessAgency:BBH NYChief Creative Officer – Gerard CaputoExecutive Creative Director, Head of Creative – Jonathan Mackler Creative Director/Copywriter - Lucas BongioanniCreative Director/Art Director - Jackie AnzaldiAssociate Creative Director/Copywriter - Liz LoudyHead of Production - Brooke KaylorExecutive Producer - Jason SouterDirector of Business Affairs - Librado SanchezManaging Director - Brett EdgarGroup Account Director – Dan WallaceAccount Supervisor – Lucie KittelAccount Manager – Cris FloresAssociate Account Manager - Becky TannerGroup Strategy Director, Managing Partner – John HarrisonComms Strategy Director - Zack GreenProject Manager - Cameron Wells Production Company:MJZDirector - Nicolai FuglsigExecutive Producer – Emma WilcocksonLine Producer – Alicia RichardsDirector of Photography – Joost van GelderProduction Designer – Dan BetteridgeEditorial:Rock Paper ScissorsEditor – Adam PertofskyExecutive Producer – Eve KornblumPost Producer – Lisa Barnables/Julianne CortAsst Editor – Ayssa Oh/David Bryen/Christian OresteVisual Effects: The MillExecutive Producer - Andrew SomervilleSenior Producers - Mandy Harris, Colin BlaneyProducer - Sue Yee HubbardProject Coordinator - Will JellicorseProduction Coordinator - Roberto HerreraCreative Director - Nathan KaneCG Shoot Supervisor - Ruben Vandebroek2D Shoot Supervisor - Chris Mortimer2D Lead Artist - Jeff Robins2D Artists - Taner Besen , James Cudahy, Lucia Hill Barroso, Andrew Emmerson, Sungeun Moon,Andre Vidal, Fabien Coupez, Matthew DeFranco, Ari Reisner, Roger Cerqua, Aravind Mani, Gangadharam Raja, Maheshwaran Chandrasekaran, Mangesh Borkar, Nehal Desai, Samarendra LenkaPaint Artists – Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh SarwaTracking Artists – Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj AMatte Painting - Charles LeeDesign - Laura Nash, Dom HanPaint Artists - Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh SarwaTracking Artists- Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj AMatte Painting - Charles LeeDesign - Laura Nash, Dom HanTelecine:The MillColorist – Adam ScottAudio Mix:Sound LoungeMixer – Tom JucaroneExecutive Producer – Alicia RodgersMusic:“Apache”Incredible Bongo Band / Grandmaster Flash remix