Sony's latest addition to its PlayStation’s 'God of War' advertising campaign showcases the survivalist relationship of the game's two main characters in vivid color and impressively real graphics.Made in partnership with BBH New York, the new 60-second animated film, 'Arrow,' gives PS4 gamers a taste of the obstacles, challenges and greatness that awaits them. The film promotes the anticipated game, releasing on PlayStation on April 20. From the marble and columns of ornate Olympus to the gritty forests, mountains, and caves of pre-Viking Norse lore, the game’s father-son duo, Kratos and Atreus, find themselves in a distinctly new realm with its own pantheon of creatures, monsters, and gods. In this harsh, unforgiving world, Kratos must fight to survive and teach his son, Atreus, to do the same.Using the boy’s arrow as its narrative thread, the film opens with a father’s lesson to his son how to hunt. The boy misses a magical buck by a hair, and the viewer sees the fur of the animal fly as the arrow's point grazes its neck. The action quickly escalates as the arrow takes the viewer into the ruthless environments of the game to witness key character building moments throughout the pair’s long journey together.CreditsClient: PlayStationEric Lempel, Senior Vice President & Head of PlayStation NetworkAsad Qizilbash, Vice President, MarketingMike Webster, Director of MarketingJosh Sepielli, Manager, Product MarketingTJ Consunji, Senior Brand ManagerBrent Gutierrez, Marketing SpecialistTiffany Chin, Brand ManagerMorgan Haro, Marketing Program ManagerMichael Brynteson, Senior Director of Video production Agency: BBH NYGerard Caputo, Chief Creative OfficerJohn Patroulis, Creative ChairmanHugo Bierschenk, Group Creative DirectorDean Woodhouse, Group Creative DirectorDaniel Bonder, Group Creative DirectorDave Brown, Group Creative DirectorDiego Fonseca, Associate Creative DirectorTaylor Marsh, Associate Creative DirectorKate Morrison, Head of ProductionAbbie Noon, Executive ProducerLibrado Sanchez, Director of Business AffairsBrett Edgar, Head of Account ManagementKendra Schaaf, Group Account DirectorJohnny Skwirut, Account ManagerKendra Salvatore, Head of StrategyDylan Fauss, StrategistDarus Zahm, Group Comms PlanningDirector Zack Green, Comms StrategistJustin Marciani, Project DirectorCameron Wells, Project ManagerStudio: Santa Monica StudioShannon Studstill – Head of StudioCory Barlog – Game Director, God of WarAaron Kaufman – Marketing Producer, Senior Community Strategist, God of WarBruno Velazquez – Principal Animation Director, God of WarRafael Grassetti – Principal Character Artist, God of WarAriel Angelotti – Producer, God of WarProduction:Unit Image Owner & Director: Maxime LuèreHead of Productions: Célia DigardMotion Capture Supervisor: Laurent HelmlingerSound Design: Yellowcab studiosLead sound designer: Olivier RanquetSound design producer: Corinne BinionPost Mix: Sound Lounge SoundMixer: Rob DiFondiAudio Producer: Liana RosenburgMotion Capture Studio: Sony Interactive Entertainment Worldwide StudiosPDSG Visual ArtsMotion CaptureSenior Manager of Production: Neil IngramSenior Manager of Motion Capture: James ScarafoneProject Manager, Motion Capture: Teresa L. PorterMotion Capture – Los AngelesManager, Motion Capture: Stephen OlsenMotion Capture Studio Supervisors: Matt Bauer/ Bill BeemerMotion Capture Lead Studio Technician: Ryan BeesonSenior Motion Capture Studio Technician: Anthony PintorMotion Capture Studio Technicians: Matthew O’Callaghan/ Jeffrey Price/ Sean Sterling/ Wesley Welcomer/ Charles SearightKey Set Production Assistants: Walter Gray IV/ Andrew MarroquinEngineer, Motion Capture: Mariah HaleProduction Coordinator, Motion Capture: Cristina RoblesStage Coordinator, Motion Capture: Keith PresswoodOriginal Music Composition: Bear McCrearyProducer: Peter Scaturro/ Keith LearyMusic Engineering & Production Manager: Joel YargerMusic Engineering: Eddie Jackson/ Steve Kaplan/ Nick SpeziaMusic Editing: Andrew BureshOrchestrated by: Edward Trybek/ Henri Wilkinson/ Jonathan BeardCopyist: Andrew HarrisScoring Coordinators: Sam Ewing/ Kaiyun WongScoring Assistants: David Matics/ Andrew RansomAssistant to the Composer: Marisa GunzenhauserOrchestra Contractor: Alan UmsteadVocal Contractor: James Fitzpatrick for Tadlow MusicRecorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech Republic