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    PlayStation: BBH NY前进之旅

    案例简介:

    PlayStation: BBH NY前进之旅

    案例简介:

    PlayStation: Journey Ahead by BBH NY

    案例简介:

    PlayStation: Journey Ahead by BBH NY

    案例简介:

    PlayStation: BBH NY前进之旅

    暂无简介

    PlayStation: Journey Ahead by BBH NY

    暂无简介

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    广告公司: BBH NY

    案例详情

    The time has come for an adventure like no other - the latest commercial from PlayStation is a film that follows a lone protagonist on a journey from ordinary gamer to full-blown action hero.Set to a poem that narrates the path of the hero’s transformation, 'Journey Ahead' spans multiple gaming worlds and is meant to serve as is an invitation for gamers and non-gamers alike to wake up and experience the powerful moments that lie in wait when you enter the unique universe of PlayStation.In Journey Ahead, the constantly building action is set to a classical-sounding poem which invites the viewer to discover the greatness that awaits you in the incredible PlayStation universe.Partnering with BBH NY and filmed in Cape Town, South Africa with award-winning director Matthijs Van Heijningen, the commercial uses a combination of CG and real-life elements to demonstrate PlayStation’s commitment to creating immersive, unforgettable experiences for gamers. The production took place over four days across multiple locations, highlighting games such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4, with an epic finale shot on a soaring highway over the middle of the city.CreditsBRAND: PlayStationFILM: Journey AheadPLAYSTATION;Eric Lempel, Senior Vice President, Global MarketingMary Yee, Vice President, MarketingEric Lachter, Director Brand Marketing Dianne Segovia, Brand ManagerBBH NEW YORK;Gerard Caputo, Chief Creative OfficerJonathan Mackler, Executive Creative DirectorScott Cooney, Creative DirectorDiego Fonseca, Creative DirectorEd Zazzera, Head of ProductionAbbie Noon, Executive ProducerLibrado Sanchez, Director of Business AffairsBrett Edgar, Head of Account ManagementKendra Schaaf, Group Account DirectorJohnny Skwirut, Account ManagerAlex Zadeii, Assistant Account ManagerPRODUCTION COMPANY: MJZDIRECTOR: Matthijs van HeijningenDIRECTOR OF PHOTOGRAPHY: Ruben ImpensEXECUTIVE PRODUCER: Eriks KruminsHEAD OF PRODUCTION: Janet NowosadPRODUCER: Donald TaylorPRODUCTION SERVICE COMPANY: Migrate FilmsEDIT: WORK EditorialEDITOR: Jono GriffithASSISTANT EDITOR: Trevor MyersEXECUTIVE EDITORIAL PRODUCER: Erica ThompsonPRODUCER: Chris DelarenalVFX & FINISH: The MillShoot Supervisor: Ruben Vandebroek3D Leads: Ruben Vandebroek, James Mulholland3D Artists: Arman Matin, Paul Liaw, Adam Dewhirst, Jeff Lopez, Alek Vacura, John Montefusco, Todd Akita, Yimo Xu, Timothy Kim, Nick Johnnides, Charles Lee, Carlos Nieto, Yigit Sanalan2D Lead: Nathan Kane2D Artists: Taner Besen, Ben Kwok, Vi NguyenExecutive Producer: Eliana Carranza-PitcherSenior VFX Producer: Mandy HarrisProduction Coordinator: Mia LalanneCOLOR: MPC LondonSENIOR COLORIST: George K.PRODUCER: Tomek ZietkiewiczMUSIC: Woodwork, Phil Kay ComposerSOUND DESIGN: Olivier Ranquet, Yellowcab StudiosRECORD & MIX: Tom Jucarone, Sound LoungeRob DiFondi, Sound Lounge

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