本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
PlayStation: BBH NY前进之旅
案例简介:
PlayStation: BBH NY前进之旅
案例简介:
PlayStation: Journey Ahead by BBH NY
案例简介:
PlayStation: Journey Ahead by BBH NY
案例简介:
PlayStation: BBH NY前进之旅
暂无简介
PlayStation: Journey Ahead by BBH NY
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
The time has come for an adventure like no other - the latest commercial from PlayStation is a film that follows a lone protagonist on a journey from ordinary gamer to full-blown action hero.Set to a poem that narrates the path of the hero’s transformation, 'Journey Ahead' spans multiple gaming worlds and is meant to serve as is an invitation for gamers and non-gamers alike to wake up and experience the powerful moments that lie in wait when you enter the unique universe of PlayStation.In Journey Ahead, the constantly building action is set to a classical-sounding poem which invites the viewer to discover the greatness that awaits you in the incredible PlayStation universe.Partnering with BBH NY and filmed in Cape Town, South Africa with award-winning director Matthijs Van Heijningen, the commercial uses a combination of CG and real-life elements to demonstrate PlayStation’s commitment to creating immersive, unforgettable experiences for gamers. The production took place over four days across multiple locations, highlighting games such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4, with an epic finale shot on a soaring highway over the middle of the city.CreditsBRAND: PlayStationFILM: Journey AheadPLAYSTATION;Eric Lempel, Senior Vice President, Global MarketingMary Yee, Vice President, MarketingEric Lachter, Director Brand Marketing Dianne Segovia, Brand ManagerBBH NEW YORK;Gerard Caputo, Chief Creative OfficerJonathan Mackler, Executive Creative DirectorScott Cooney, Creative DirectorDiego Fonseca, Creative DirectorEd Zazzera, Head of ProductionAbbie Noon, Executive ProducerLibrado Sanchez, Director of Business AffairsBrett Edgar, Head of Account ManagementKendra Schaaf, Group Account DirectorJohnny Skwirut, Account ManagerAlex Zadeii, Assistant Account ManagerPRODUCTION COMPANY: MJZDIRECTOR: Matthijs van HeijningenDIRECTOR OF PHOTOGRAPHY: Ruben ImpensEXECUTIVE PRODUCER: Eriks KruminsHEAD OF PRODUCTION: Janet NowosadPRODUCER: Donald TaylorPRODUCTION SERVICE COMPANY: Migrate FilmsEDIT: WORK EditorialEDITOR: Jono GriffithASSISTANT EDITOR: Trevor MyersEXECUTIVE EDITORIAL PRODUCER: Erica ThompsonPRODUCER: Chris DelarenalVFX & FINISH: The MillShoot Supervisor: Ruben Vandebroek3D Leads: Ruben Vandebroek, James Mulholland3D Artists: Arman Matin, Paul Liaw, Adam Dewhirst, Jeff Lopez, Alek Vacura, John Montefusco, Todd Akita, Yimo Xu, Timothy Kim, Nick Johnnides, Charles Lee, Carlos Nieto, Yigit Sanalan2D Lead: Nathan Kane2D Artists: Taner Besen, Ben Kwok, Vi NguyenExecutive Producer: Eliana Carranza-PitcherSenior VFX Producer: Mandy HarrisProduction Coordinator: Mia LalanneCOLOR: MPC LondonSENIOR COLORIST: George K.PRODUCER: Tomek ZietkiewiczMUSIC: Woodwork, Phil Kay ComposerSOUND DESIGN: Olivier Ranquet, Yellowcab StudiosRECORD & MIX: Tom Jucarone, Sound LoungeRob DiFondi, Sound Lounge
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息