We all have mobile phone problems. From batteries dying to download speeds and storage issues, there are plenty of daily struggles with our devices.Samsung has encapsulated those frustrations in a series of light and humorous ads touting the features of the Galaxy Note10. In ‘Serious tech, playfully told.’, the digital and social 15s hit issues that face those who use their mobile devices for work, like the need for more battery life, more storage space, better security, better mobile care and faster download speeds and how the Note10 succeeds at overcoming those pain points.Created by BBH NY, the ads speak to both Samsung owners and non-owners. For owners, the Note10’s 24-hour battery life is seen as a boon to those using their phones at work, as a man using his stylus writes down during a series of useless meetings “why are we here”. Storage issues are highlighted by repeat texts with multiple downloads, and download speed is addressed during a pre-flight rush.Other trouble points hit are dropped phones, remedied by Samsung Care+, cloud access, security from sharing embarrassing photos and videos, and losing work due to low battery.CreditsSamsung Credits:Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications BusinessSonia Chang, Vice President, Global Brand Marketing, Mobile Communications BusinessLuciana Kim, Director, Global Brand Marketing, Mobile Communications BusinessYoonie Park, Senior Manager, Global Brand Marketing, Mobile Communications BusinessLawrence Kang, Manager, Global Brand Marketing, Mobile Communications BusinessYoungeun Kang, Manager, Global Brand Marketing, Mobile Communications BusinessAgency:BBH NYChief Creative Officer – Gerard CaputoExecutive Creative Director, Head of Creative – Jonathan Mackler Associate Creative Director/Copywriter - Liz LoudyCreative Director/Copywriter – Lucas BongioanniArt Director - Lance FergusonCreative Director/Art Director - Jackie AnzaldiHead of Production - Brooke KaylorExecutive Producer - Jason SouterExecutive Producer - Peter WilliamsDirector of Business Affairs - Librado SanchezManaging Director - Brett EdgarGroup Account Director – Dan WallaceAccount Supervisor – Lucie KittelAccount Manager – Cris FloresAssociate Account Manager - Becky TannerManaging Partner – John HarrisonComms Strat Director - Zack GreenProject Manager - Cameron WellsProduction Company:MJZDirector - Henry SelderExecutive Producer – Emma WilcocksonLine Producer – Barry HughesDirector of Photography – Mark BlissEditorial:Rock Paper ScissorsEditor – Dan de Winter/ Anne-Laure D’hoogheExecutive Producer – Eve KornblumPost Producer – Shayna RubinAsst Editor – David Bryen/Ollie NevinVisual Effects:The MillExecutive Producer - Andrew SomervilleSenior Producers - Mandy Harris, Colin BlaneyProducer - Sue Yee HubbardProject Coordinator - Will JellicorseProduction Coordinator - Roberto HerreraLine Producer - Sarvesh AreProduction Coordinator - Shivangi MehtaCreative Director - Nathan Kane2D Lead Artist - Kevin Quinlan/Jeff RobinsCompositing Lead - Maheshwaran Chandrasekaran,2D Artists - Nasser Mandavi, Fabien Coupez, Sungeun Moon,Roger Cerqua, Jade Kim, Dan Bowhers, Tara Holland,Aravind Mani,Gangadharam Raja, Mangesh Borkar, Nehal Desai, Samarendra LenkaClean Up Leads - Nithin Babu, Prajeesh EClean Up Artists - Madhana Gopala, Rahul Bhardwaj,Yogesh SarwaPaint Artists - Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh SarwaTracking Supervisor - Senthil Murugan BalasundaramTracking Lead - Murali Krishna ReddyTracking Artists - Gokul Navaneethan, Sathyaraj ADesign - Jeff Buoncristiano, Dom Han, Paul SueTelecine:The MillColorist – Adam ScottAudio Mix:Sound LoungeMixer – Tom JucaroneExecutive Producer – Alicia RodgersMusic:“Patricia” Perez Prado (on “Powerfuller”/”In Flight Entertainment”/”Final Final Final Presentation”/24 Hr Battery”)“In the Hall of the Mountain King” (rendition by) Human(on “Oops”/”Likely”/”Cloud”/”Losing”)“The Captain Speaks V03”Elias Music (on “Captain Speaking”)