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全民投票
案例简介：汉堡王 (Burger King) 与智利的Uber Eats合作，推出了 “全民公决”，这是能够改变宪法的第一顿饭。 在全民公决之前，智利人将决定是否撰写新宪法，汉堡王以一个名为 “全民公决的人” 的新组合感到惊讶，该组合将包括免费的蓝色笔，这是本周日投票所必需的。 圣地亚哥，10月22日。本周日，智利将参与一个历史性进程，即全民公决，以决定该国是否改变其宪法，这是在80年代奥古斯托·皮诺切特 (Augusto Pinochet) 独裁统治期间撰写的。 考虑到这一政治进程将在大流行期间转移关键人群的事实，政府已经收紧了防止传染的措施，其中包括每个选民必须携带自己的个人蓝笔，这支笔是不可转让的。 在这种情况下，汉堡王已决定与Uber Eats合作，以创建并发布仅在周六24日 (全民公决Whopper) 期间存在的餐食组合，其中将包括一支免费的蓝色笔，以您的方式表达自己在民意调查中。 “作为一个品牌，我们总是邀请我们的消费者按照 '你的方式生活!“ 哲学，所以在我们国家的历史时刻，当人们比以往任何时候都更需要表达自己的时候，我们认为没有比这更好的事情了，给他们必要的工具，让他们在大流行期间以安全的方式投票，并邀请他们以他们想要的方式表达自己。”Adds Soledad Fantuzzi，智利汉堡王，市场经理。 随着该活动在社交媒体上的首次反应以及在全国50多家不同餐厅分发的数千支蓝色钢笔，这两个品牌都希望整个周末在Uber Eats应用程序中获得大量订单，以获得全民公决。
全民投票
案例简介：Burger King partners with Uber Eats in Chile to launch ‘The Referendum Whopper’, the first meal able to change a constitution. Prior to the referendum where Chileans will decide whether to write or not a new constitution, Burger King surprises with a new combo called ‘The Referendum Whopper’, which will include free blue pens, necessary to vote this Sunday. Santiago, October 22. This Sunday, Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s. Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable. In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls. “As a brand, we are always inviting our consumers to live by the 'Your way!' philosophy, so in a historical moment for our country and when people need to express themselves more than ever, we believe there's no better thing to give them the necessary tools to vote in a safe way during the pandemic and invite them to express the way they want." Adds Soledad Fantuzzi, Burger King Chile, Marketing Manager. With the first reactions of the campaign on social media and thousands of blue pens distributed in more than 50 different restaurants across the country, both brands are expecting a big amount of orders in the Uber Eats app through the weekend in order to get a Referendum Whopper.
The Referendum Whopper
案例简介：汉堡王 (Burger King) 与智利的Uber Eats合作，推出了 “全民公决”，这是能够改变宪法的第一顿饭。 在全民公决之前，智利人将决定是否撰写新宪法，汉堡王以一个名为 “全民公决的人” 的新组合感到惊讶，该组合将包括免费的蓝色笔，这是本周日投票所必需的。 圣地亚哥，10月22日。本周日，智利将参与一个历史性进程，即全民公决，以决定该国是否改变其宪法，这是在80年代奥古斯托·皮诺切特 (Augusto Pinochet) 独裁统治期间撰写的。 考虑到这一政治进程将在大流行期间转移关键人群的事实，政府已经收紧了防止传染的措施，其中包括每个选民必须携带自己的个人蓝笔，这支笔是不可转让的。 在这种情况下，汉堡王已决定与Uber Eats合作，以创建并发布仅在周六24日 (全民公决Whopper) 期间存在的餐食组合，其中将包括一支免费的蓝色笔，以您的方式表达自己在民意调查中。 “作为一个品牌，我们总是邀请我们的消费者按照 '你的方式生活!“ 哲学，所以在我们国家的历史时刻，当人们比以往任何时候都更需要表达自己的时候，我们认为没有比这更好的事情了，给他们必要的工具，让他们在大流行期间以安全的方式投票，并邀请他们以他们想要的方式表达自己。”Adds Soledad Fantuzzi，智利汉堡王，市场经理。 随着该活动在社交媒体上的首次反应以及在全国50多家不同餐厅分发的数千支蓝色钢笔，这两个品牌都希望整个周末在Uber Eats应用程序中获得大量订单，以获得全民公决。
The Referendum Whopper
案例简介：Burger King partners with Uber Eats in Chile to launch ‘The Referendum Whopper’, the first meal able to change a constitution. Prior to the referendum where Chileans will decide whether to write or not a new constitution, Burger King surprises with a new combo called ‘The Referendum Whopper’, which will include free blue pens, necessary to vote this Sunday. Santiago, October 22. This Sunday, Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s. Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable. In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls. “As a brand, we are always inviting our consumers to live by the 'Your way!' philosophy, so in a historical moment for our country and when people need to express themselves more than ever, we believe there's no better thing to give them the necessary tools to vote in a safe way during the pandemic and invite them to express the way they want." Adds Soledad Fantuzzi, Burger King Chile, Marketing Manager. With the first reactions of the campaign on social media and thousands of blue pens distributed in more than 50 different restaurants across the country, both brands are expecting a big amount of orders in the Uber Eats app through the weekend in order to get a Referendum Whopper.
全民投票
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The Referendum Whopper
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