BK's Virtual Homecoming|海报/平面|广告营销案例【ADGuider广告指南】

BK的虚拟返校节

案例简介：汉堡王邀请每个人在检疫期间参加虚拟返校节，到whoper的家中。与 “Wena Los Cauro” (智利视频游戏改装组) 合作，汉堡王智利邀请他们的粉丝参观虚拟汉堡王，以保持安全并赢得免费的Whoppers。圣地亚哥，8月4日。在检疫期间，几乎不可能拜访智利的汉堡王，目前该国大流行的局势已经将封锁延长了四个多月，商业似乎不会很快重新开放。考虑到这一点，智利汉堡王与 “Wena Los Cauro” 合作，这是一群智利youtuber和视频游戏改装人员，他们在经典GTA圣安地列斯的改装版本中开发了汉堡王的精确复制品，以邀请BK的粉丝，在唯一的汉堡王餐厅进行虚拟返校节，您可以毫无风险地参观，同时赢得免费的whopers。这个被描述为 “你可以在网上访问的第一个汉堡王，在现实生活中赢得Whoppers” 的特技邀请消费者体验在Whoppers之家的虚拟复制品版本中，在那里他们将能够 “购买” 和 “吃” 虚拟Whoppers，只需在Instagram上分享带有 # WenaLosBurgers标签的屏幕截图，即可完成自动王并下订单，并参与赢得真正的Whoppers。数字激活也通过Twitch上的几条体验得到了推广，显示了一些非常有趣的情况，考虑到这个虚拟汉堡王内部或外部可能发生的事情实际上没有规则。要参与，粉丝必须拥有该游戏的PC版本，该补丁可以在 “Wena Los Cauro” 的社交渠道中获得，并登录 “Wena Los Cauros” 托管其改装的服务器。

BK的虚拟返校节

案例简介：Burger King invites everyone to a virtual homecoming, to the home of the whopper, during quarantine. In partnership with “Wena Los Cauro” (a group of chilean video game modders), Burger King Chile invite their fans to visit a Virtual Burger King to stay safe and win free Whoppers. Santiago, August 4. During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting. The stunt described as ‘The first Burger King you can visit online, to win Whoppers in real life’ invite consumers to live the experience of being in a virtual replica version of the Home of the Whopper, where they will be able to “buy” and “eat” virtual Whoppers, go through the Auto King and make their orders, and participate to win real Whoppers just by sharing a screenshot on Instagram with the hashtag #WenaLosBurgers. The digital activation was promoted also with several streamings of the experience on Twitch, showing situations that were beyond hilarious considering that there’s literally no rules on what can happen inside or outside of this virtual Burger King. To participate, fans have to own a PC version of the game, a patch that can be obtained in the social channels of “Wena Los Cauro” and to login in the server where “Wena Los Cauros” host their moddings.