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全民投票
案例简介：本周日，智利将参与一个历史性进程，即全民公决，以决定该国是否改变其宪法，这是在80年代奥古斯托·皮诺切特 (Augusto Pinochet) 独裁统治期间撰写的。考虑到这一政治进程将在大流行期间转移关键人群的事实，政府已经收紧了防止传染的措施，其中包括每个选民必须携带自己的个人蓝笔，这支笔是不可转让的。在这种情况下，汉堡王已决定与Uber Eats合作，以创建并发布仅在周六24日 (全民公决Whopper) 期间存在的餐食组合，其中将包括一支免费的蓝色笔，以您的方式表达自己在民意调查中。智利Wolf BCPP为Uber Eats创建的直接广告，类别包括: 食品，专业服务。
全民投票
案例简介：This Sunday, Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s. Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable. In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls. Direct advertisement created by Wolf BCPP, Chile for Uber Eats, within the categories: Food, Professional Services.
The Referendum Whopper
案例简介：本周日，智利将参与一个历史性进程，即全民公决，以决定该国是否改变其宪法，这是在80年代奥古斯托·皮诺切特 (Augusto Pinochet) 独裁统治期间撰写的。考虑到这一政治进程将在大流行期间转移关键人群的事实，政府已经收紧了防止传染的措施，其中包括每个选民必须携带自己的个人蓝笔，这支笔是不可转让的。在这种情况下，汉堡王已决定与Uber Eats合作，以创建并发布仅在周六24日 (全民公决Whopper) 期间存在的餐食组合，其中将包括一支免费的蓝色笔，以您的方式表达自己在民意调查中。智利Wolf BCPP为Uber Eats创建的直接广告，类别包括: 食品，专业服务。
The Referendum Whopper
案例简介：This Sunday, Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s. Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable. In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls. Direct advertisement created by Wolf BCPP, Chile for Uber Eats, within the categories: Food, Professional Services.
全民投票
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The Referendum Whopper
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