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全民公决
案例简介：汉堡王与优步的合作伙伴在智利举行了 “全民公决”，这是能够改变宪法的第一顿饭。 在智利人将决定是否制定新宪法的全民公决之前，汉堡王惊喜地推出了一个名为 “全民公决” 的新组合，其中包括免费的蓝色钢笔，这个星期天投票是必要的。 圣地亚哥，10月22日。本周日，智利将参与一个历史性的进程，即决定该国是否改变宪法的全民公决，该公决写于80年代奥古斯托 · 皮诺切特独裁统治时期。 考虑到这一政治进程将在大流行期间转移大量人员，政府已经加强了防止传染的措施，其中包括每个选民必须携带自己的个人蓝笔，这是不可转让的。 在这种情况下，汉堡王决定与Uber Eats合作，以创建并发布仅在周六24日 (全民公决Whopper) 期间存在的膳食组合，其中将包括一个免费的蓝色笔来表达你自己，你的方式，在民意测验中。 “作为一个品牌，我们总是邀请我们的消费者按照 '你的方式' 生活哲学，所以在我们国家的历史时刻，当人们比以往任何时候都更需要表达自己时，我们认为，在大流行期间，没有比给他们必要的工具以安全的方式投票并邀请他们表达他们想要的方式更好的了。"营销经理、智利汉堡王索莱达 · 范图齐补充道。 随着这场运动在社交媒体上的第一反应和分布在全国50多家不同餐馆的数千支蓝色钢笔，这两个品牌都预计优步Eats应用程序将在周末获得大量订单，以便获得公投Whopper。
全民公决
案例简介：Burger King partners with Uber Eats in Chile to launch ‘The Referendum Whopper’, the first meal able to change a constitution. Prior to the referendum where Chileans will decide whether to write or not a new constitution, Burger King surprises with a new combo called ‘The Referendum Whopper’, which will include free blue pens, necessary to vote this Sunday. Santiago, October 22. This Sunday, Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s. Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable. In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls. “As a brand, we are always inviting our consumers to live by the 'Your way!' philosophy, so in a historical moment for our country and when people need to express themselves more than ever, we believe there's no better thing to give them the necessary tools to vote in a safe way during the pandemic and invite them to express the way they want." Adds Soledad Fantuzzi, Burger King Chile, Marketing Manager. With the first reactions of the campaign on social media and thousands of blue pens distributed in more than 50 different restaurants across the country, both brands are expecting a big amount of orders in the Uber Eats app through the weekend in order to get a Referendum Whopper.
The Referendum Whopper
案例简介：汉堡王与优步的合作伙伴在智利举行了 “全民公决”，这是能够改变宪法的第一顿饭。 在智利人将决定是否制定新宪法的全民公决之前，汉堡王惊喜地推出了一个名为 “全民公决” 的新组合，其中包括免费的蓝色钢笔，这个星期天投票是必要的。 圣地亚哥，10月22日。本周日，智利将参与一个历史性的进程，即决定该国是否改变宪法的全民公决，该公决写于80年代奥古斯托 · 皮诺切特独裁统治时期。 考虑到这一政治进程将在大流行期间转移大量人员，政府已经加强了防止传染的措施，其中包括每个选民必须携带自己的个人蓝笔，这是不可转让的。 在这种情况下，汉堡王决定与Uber Eats合作，以创建并发布仅在周六24日 (全民公决Whopper) 期间存在的膳食组合，其中将包括一个免费的蓝色笔来表达你自己，你的方式，在民意测验中。 “作为一个品牌，我们总是邀请我们的消费者按照 '你的方式' 生活哲学，所以在我们国家的历史时刻，当人们比以往任何时候都更需要表达自己时，我们认为，在大流行期间，没有比给他们必要的工具以安全的方式投票并邀请他们表达他们想要的方式更好的了。"营销经理、智利汉堡王索莱达 · 范图齐补充道。 随着这场运动在社交媒体上的第一反应和分布在全国50多家不同餐馆的数千支蓝色钢笔，这两个品牌都预计优步Eats应用程序将在周末获得大量订单，以便获得公投Whopper。
The Referendum Whopper
案例简介：Burger King partners with Uber Eats in Chile to launch ‘The Referendum Whopper’, the first meal able to change a constitution. Prior to the referendum where Chileans will decide whether to write or not a new constitution, Burger King surprises with a new combo called ‘The Referendum Whopper’, which will include free blue pens, necessary to vote this Sunday. Santiago, October 22. This Sunday, Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s. Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable. In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls. “As a brand, we are always inviting our consumers to live by the 'Your way!' philosophy, so in a historical moment for our country and when people need to express themselves more than ever, we believe there's no better thing to give them the necessary tools to vote in a safe way during the pandemic and invite them to express the way they want." Adds Soledad Fantuzzi, Burger King Chile, Marketing Manager. With the first reactions of the campaign on social media and thousands of blue pens distributed in more than 50 different restaurants across the country, both brands are expecting a big amount of orders in the Uber Eats app through the weekend in order to get a Referendum Whopper.
全民公决
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The Referendum Whopper
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