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赤裸裸的威胁
案例简介：尽管未经许可共享某人的露骨图像是非法的，但目前尚无法律禁止威胁这样做。避难所说，这是被虐待伴侣利用的，他们利用它来强迫他们的伴侣违背他们的意愿行事。# TheNakedThreat的创意在表示将公开的明确图像的消息与传统的赎金记录 (这是非法的) 之间形成了相似之处。AMV BBDO借鉴了家庭虐待受害者收到的真实信息，特别是娜塔莎·桑德斯 (Natasha Saunders) 的证词，他的前夫目前正在服刑12年。该创意最初是对Cosmopolitan的Instagram故事的创新攻击，并呼吁观众签署一封致部长的信，称他们支持修改法律。此外，扎拉·麦克德莫特 (Zara McDermott) 本人也是基于图像的虐待行为的受害者，他正在将一个带有令人不寒而栗的赎金纸条的移动广告牌带到国会大厦。
赤裸裸的威胁
案例简介：Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will. The creative for #TheNakedThreat draws parallels between messages saying explicit images will be made public and traditional ransom notes – which are illegal. AMV BBDO drew on real messages received by domestic abuse victims, particularly the testimonial of Natasha Saunders, whose ex-husband is now serving a 12-year jail sentence. The creative runs initially as an innovative hack of Cosmopolitan’s Instagram stories, with audiences being called on to sign a letter addressed to ministers saying they support a change in the law. In addition, Zara McDermott, a victim of image-based abuse herself, is taking a mobile billboard featuring the chilling ransom note to the Houses of Parliament.
The Naked Threat
案例简介：尽管未经许可共享某人的露骨图像是非法的，但目前尚无法律禁止威胁这样做。避难所说，这是被虐待伴侣利用的，他们利用它来强迫他们的伴侣违背他们的意愿行事。# TheNakedThreat的创意在表示将公开的明确图像的消息与传统的赎金记录 (这是非法的) 之间形成了相似之处。AMV BBDO借鉴了家庭虐待受害者收到的真实信息，特别是娜塔莎·桑德斯 (Natasha Saunders) 的证词，他的前夫目前正在服刑12年。该创意最初是对Cosmopolitan的Instagram故事的创新攻击，并呼吁观众签署一封致部长的信，称他们支持修改法律。此外，扎拉·麦克德莫特 (Zara McDermott) 本人也是基于图像的虐待行为的受害者，他正在将一个带有令人不寒而栗的赎金纸条的移动广告牌带到国会大厦。
The Naked Threat
案例简介：Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will. The creative for #TheNakedThreat draws parallels between messages saying explicit images will be made public and traditional ransom notes – which are illegal. AMV BBDO drew on real messages received by domestic abuse victims, particularly the testimonial of Natasha Saunders, whose ex-husband is now serving a 12-year jail sentence. The creative runs initially as an innovative hack of Cosmopolitan’s Instagram stories, with audiences being called on to sign a letter addressed to ministers saying they support a change in the law. In addition, Zara McDermott, a victim of image-based abuse herself, is taking a mobile billboard featuring the chilling ransom note to the Houses of Parliament.
赤裸裸的威胁
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The Naked Threat
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