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    赤裸裸的威胁

    案例简介:尽管未经允许分享某人的露骨照片是非法的,但目前还没有法律禁止威胁这样做。避难所说这被虐待的伴侣利用,他们用它来强迫他们的伴侣违背他们的意愿行事。# TheNakedThreat的创意将消息说明确的图像将被公开和传统的赎金笔记进行了比较-这是非法的。AMV BBDO利用了家庭虐待受害者收到的真实信息,特别是娜塔莎 · 桑德斯的证词,她的前夫现在正在服刑12年。创意最初是对《四海为家》Instagram故事的创新攻击,观众被要求签署一封写给部长们的信,说他们支持修改法律。此外,扎拉 · 麦克德莫特本人也是图像虐待的受害者,她正在向议会大厦展示一个印有令人不寒而栗的赎金的移动广告牌。

    赤裸裸的威胁

    案例简介:Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will. The creative for #TheNakedThreat draws parallels between messages saying explicit images will be made public and traditional ransom notes – which are illegal. AMV BBDO drew on real messages received by domestic abuse victims, particularly the testimonial of Natasha Saunders, whose ex-husband is now serving a 12-year jail sentence. The creative runs initially as an innovative hack of Cosmopolitan’s Instagram stories, with audiences being called on to sign a letter addressed to ministers saying they support a change in the law. In addition, Zara McDermott, a victim of image-based abuse herself, is taking a mobile billboard featuring the chilling ransom note to the Houses of Parliament.

    The Naked Threat

    案例简介:尽管未经允许分享某人的露骨照片是非法的,但目前还没有法律禁止威胁这样做。避难所说这被虐待的伴侣利用,他们用它来强迫他们的伴侣违背他们的意愿行事。# TheNakedThreat的创意将消息说明确的图像将被公开和传统的赎金笔记进行了比较-这是非法的。AMV BBDO利用了家庭虐待受害者收到的真实信息,特别是娜塔莎 · 桑德斯的证词,她的前夫现在正在服刑12年。创意最初是对《四海为家》Instagram故事的创新攻击,观众被要求签署一封写给部长们的信,说他们支持修改法律。此外,扎拉 · 麦克德莫特本人也是图像虐待的受害者,她正在向议会大厦展示一个印有令人不寒而栗的赎金的移动广告牌。

    The Naked Threat

    案例简介:Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will. The creative for #TheNakedThreat draws parallels between messages saying explicit images will be made public and traditional ransom notes – which are illegal. AMV BBDO drew on real messages received by domestic abuse victims, particularly the testimonial of Natasha Saunders, whose ex-husband is now serving a 12-year jail sentence. The creative runs initially as an innovative hack of Cosmopolitan’s Instagram stories, with audiences being called on to sign a letter addressed to ministers saying they support a change in the law. In addition, Zara McDermott, a victim of image-based abuse herself, is taking a mobile billboard featuring the chilling ransom note to the Houses of Parliament.

    赤裸裸的威胁

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    The Naked Threat

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    广告公司: 天联 (英国 伦敦)

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