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是特罗利
案例简介:维登 + 肯尼迪通过它的巨魔将巨魔重新引入世界!广告系列将其展示为有时由食人,总是怪异的蠕虫经营的品牌。广告提高了Trolli的知名度,并为它的崇拜加油打气。结果是一场运动,感觉更像是观众最喜欢的新卡通,而不是糖果广告。
是特罗利
案例简介:Wieden + Kennedy reintroduced Trolli to the world through the It's Trolli! campaign, which presented it as a brand run by the sometimes cannibalistic, always weird worms in the bag. The ad increased Trolli's awareness and gave its cult following something to cheer for. The result was a campaign that felt more like the audience's new favourite cartoon than a candy ad.
It's Trolli
案例简介:维登 + 肯尼迪通过它的巨魔将巨魔重新引入世界!广告系列将其展示为有时由食人,总是怪异的蠕虫经营的品牌。广告提高了Trolli的知名度,并为它的崇拜加油打气。结果是一场运动,感觉更像是观众最喜欢的新卡通,而不是糖果广告。
It's Trolli
案例简介:Wieden + Kennedy reintroduced Trolli to the world through the It's Trolli! campaign, which presented it as a brand run by the sometimes cannibalistic, always weird worms in the bag. The ad increased Trolli's awareness and gave its cult following something to cheer for. The result was a campaign that felt more like the audience's new favourite cartoon than a candy ad.
是特罗利
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It's Trolli
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