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Nike Dream Crazy
案例简介：写一篇关于电影中发生的事情的简短摘要 这部 “疯狂的梦想” 电影是为了庆祝那些推动运动向前发展的运动员，从塞雷娜 · 威廉姆斯 (Serena Williams) 和勒布朗 · 詹姆斯 (Lebron James) 这样的家喻户晓的女孩，一个梦想在一支高中足球队担任后卫。这部电影由科林 · 凯珀尼克配音，这位备受争议的NFL四分卫，当他在国歌中跪下抗议警察的暴行时，牺牲了他的梦想，以获得更大的梦想。 陪审团的文化/背景信息 2018年，在美国文化和政治动荡的时代，美国的年轻人正在步入老年。他们意识到他们这一代人面临的所有问题 (社会不公正、政治不确定性等)，并且既注重行动。他们忙于追求自己、朋友和他们这一代人想要的任何东西，他们认为体育运动是他们的动力和精力的标尺，以及他们如何在他们的余生中留下印记。此外，他们看到这项运动，特别是通过像科林 · 凯珀尼克这样的运动员，有可能超越比赛领域，进入国家文化辩论。 请告诉我们您是如何为单一的国家/地区/市场设计/调整您的广告系列。 2018年，在美国文化和政治动荡的时代，美国的年轻人正在步入老年。他们意识到他们这一代人面临的所有问题 (社会不公正、政治不确定性等)，并且既注重行动。他们忙于追求自己、朋友和他们这一代人想要的任何东西，他们认为体育运动是他们的动力和精力的标尺，以及他们如何在他们的余生中留下印记。此外，他们看到这项运动，特别是通过像科林 · 凯珀尼克这样的运动员，有可能超越比赛领域，进入国家文化辩论。
Nike Dream Crazy
案例简介：Write a short summary of what happens in the film The “Dream Crazy” film celebrates athletes who pushed their sports forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team. The film is voiced by Colin Kaepernick, the controversial NFL quarterback who sacrificed his dream for an even bigger one when he knelt during the national anthem to protest police brutality. Cultural/Context information for the jury In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate. Please tell us how you designed/adapted your campaign for the single country / region / market where it aired. In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate.
Nike Dream Crazy
案例简介：写一篇关于电影中发生的事情的简短摘要 这部 “疯狂的梦想” 电影是为了庆祝那些推动运动向前发展的运动员，从塞雷娜 · 威廉姆斯 (Serena Williams) 和勒布朗 · 詹姆斯 (Lebron James) 这样的家喻户晓的女孩，一个梦想在一支高中足球队担任后卫。这部电影由科林 · 凯珀尼克配音，这位备受争议的NFL四分卫，当他在国歌中跪下抗议警察的暴行时，牺牲了他的梦想，以获得更大的梦想。 陪审团的文化/背景信息 2018年，在美国文化和政治动荡的时代，美国的年轻人正在步入老年。他们意识到他们这一代人面临的所有问题 (社会不公正、政治不确定性等)，并且既注重行动。他们忙于追求自己、朋友和他们这一代人想要的任何东西，他们认为体育运动是他们的动力和精力的标尺，以及他们如何在他们的余生中留下印记。此外，他们看到这项运动，特别是通过像科林 · 凯珀尼克这样的运动员，有可能超越比赛领域，进入国家文化辩论。 请告诉我们您是如何为单一的国家/地区/市场设计/调整您的广告系列。 2018年，在美国文化和政治动荡的时代，美国的年轻人正在步入老年。他们意识到他们这一代人面临的所有问题 (社会不公正、政治不确定性等)，并且既注重行动。他们忙于追求自己、朋友和他们这一代人想要的任何东西，他们认为体育运动是他们的动力和精力的标尺，以及他们如何在他们的余生中留下印记。此外，他们看到这项运动，特别是通过像科林 · 凯珀尼克这样的运动员，有可能超越比赛领域，进入国家文化辩论。
Nike Dream Crazy
案例简介：Write a short summary of what happens in the film The “Dream Crazy” film celebrates athletes who pushed their sports forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team. The film is voiced by Colin Kaepernick, the controversial NFL quarterback who sacrificed his dream for an even bigger one when he knelt during the national anthem to protest police brutality. Cultural/Context information for the jury In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate. Please tell us how you designed/adapted your campaign for the single country / region / market where it aired. In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate.
Nike Dream Crazy
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Nike Dream Crazy
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