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暴雪商店
案例简介：EntrySummary 暴风雪是奶制品女王最具标志性的冰淇淋。自推出 1985 以来，它一直声称是奶油的领导者。为了证明这一点，该品牌创建了一个店内仪式: 提供暴风雪倒挂承诺无溢出体验，或者顾客不付钱!三十年后，这种体验对客户来说变得可预测。 简要解释 我们建造了一个完全颠倒的乳制品皇后支架。这个结构是从天花板往下建的 (而不是从地上往上)。我们雇佣了一名专业杂技演员，他被吊在天花板上，假扮成一名分发暴风雪的乳制品皇后员工。我们的团队从底部到顶部完全颠倒了购买和冰淇淋的体验。
暴雪商店
案例简介：EntrySummary The Blizzard is Dairy Queen’s most iconic ice cream. Since its launch 1985, it has claimed to be the leader on creaminess. In order to prove it, the brand created an in-store ritual: serving Blizzards upside down promising a spill-free experience or the customer doesn´t pay! Three decades later this experience became predictable to customers. BriefExplanation We constructed a Dairy Queen stand completely upside down. The structure was built from the ceiling down (rather than from the ground up). We hired a professional acrobat who was suspended from the ceiling and posed as a Dairy Queen employee handing out Blizzards. Our team recreated the experience of buying and ice cream completely upside down, from the bottom to the top.
Blizzard Store
案例简介：EntrySummary 暴风雪是奶制品女王最具标志性的冰淇淋。自推出 1985 以来，它一直声称是奶油的领导者。为了证明这一点，该品牌创建了一个店内仪式: 提供暴风雪倒挂承诺无溢出体验，或者顾客不付钱!三十年后，这种体验对客户来说变得可预测。 简要解释 我们建造了一个完全颠倒的乳制品皇后支架。这个结构是从天花板往下建的 (而不是从地上往上)。我们雇佣了一名专业杂技演员，他被吊在天花板上，假扮成一名分发暴风雪的乳制品皇后员工。我们的团队从底部到顶部完全颠倒了购买和冰淇淋的体验。
Blizzard Store
案例简介：EntrySummary The Blizzard is Dairy Queen’s most iconic ice cream. Since its launch 1985, it has claimed to be the leader on creaminess. In order to prove it, the brand created an in-store ritual: serving Blizzards upside down promising a spill-free experience or the customer doesn´t pay! Three decades later this experience became predictable to customers. BriefExplanation We constructed a Dairy Queen stand completely upside down. The structure was built from the ceiling down (rather than from the ground up). We hired a professional acrobat who was suspended from the ceiling and posed as a Dairy Queen employee handing out Blizzards. Our team recreated the experience of buying and ice cream completely upside down, from the bottom to the top.
暴雪商店
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Blizzard Store
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基本信息
- 广告战役： #Dairy Queen-互动-c972#
- 广告品牌： DQ
- 发布日期： 2000
- 行业领域： 餐饮/饮食 , 餐饮连锁 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- Cannes Lions 2018 铜奖 品牌体验与激活（Brand-owned Experiences）
- Cannes Lions 2018 铜奖 户外（Ambient > Special Build）
- Cannes Lions 2018 铜奖 户外（Ambient > Live Advertising & Events）
- Cannes Lions 2018 入围 直效（Channels > Use of Ambient Media: Large Scale）
- Cannes Lions 2018 入围 户外（Ambient > Interactive Experiences）
- Clio 2018 入围 户外（Other）
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