本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
暴雪商店
案例简介:EntrySummary 暴风雪是奶制品女王最具标志性的冰淇淋。自推出 1985 以来,它一直声称是奶油的领导者。为了证明这一点,该品牌创建了一个店内仪式: 提供暴风雪倒挂承诺无溢出体验,或者顾客不付钱!三十年后,这种体验对客户来说变得可预测。 简要解释 我们建造了一个完全颠倒的乳制品皇后支架。这个结构是从天花板往下建的 (而不是从地上往上)。我们雇佣了一名专业杂技演员,他被吊在天花板上,假扮成一名分发暴风雪的乳制品皇后员工。我们的团队从底部到顶部完全颠倒了购买和冰淇淋的体验。
暴雪商店
案例简介:EntrySummary The Blizzard is Dairy Queen’s most iconic ice cream. Since its launch 1985, it has claimed to be the leader on creaminess. In order to prove it, the brand created an in-store ritual: serving Blizzards upside down promising a spill-free experience or the customer doesn´t pay! Three decades later this experience became predictable to customers. BriefExplanation We constructed a Dairy Queen stand completely upside down. The structure was built from the ceiling down (rather than from the ground up). We hired a professional acrobat who was suspended from the ceiling and posed as a Dairy Queen employee handing out Blizzards. Our team recreated the experience of buying and ice cream completely upside down, from the bottom to the top.
Blizzard Store
案例简介:EntrySummary 暴风雪是奶制品女王最具标志性的冰淇淋。自推出 1985 以来,它一直声称是奶油的领导者。为了证明这一点,该品牌创建了一个店内仪式: 提供暴风雪倒挂承诺无溢出体验,或者顾客不付钱!三十年后,这种体验对客户来说变得可预测。 简要解释 我们建造了一个完全颠倒的乳制品皇后支架。这个结构是从天花板往下建的 (而不是从地上往上)。我们雇佣了一名专业杂技演员,他被吊在天花板上,假扮成一名分发暴风雪的乳制品皇后员工。我们的团队从底部到顶部完全颠倒了购买和冰淇淋的体验。
Blizzard Store
案例简介:EntrySummary The Blizzard is Dairy Queen’s most iconic ice cream. Since its launch 1985, it has claimed to be the leader on creaminess. In order to prove it, the brand created an in-store ritual: serving Blizzards upside down promising a spill-free experience or the customer doesn´t pay! Three decades later this experience became predictable to customers. BriefExplanation We constructed a Dairy Queen stand completely upside down. The structure was built from the ceiling down (rather than from the ground up). We hired a professional acrobat who was suspended from the ceiling and posed as a Dairy Queen employee handing out Blizzards. Our team recreated the experience of buying and ice cream completely upside down, from the bottom to the top.
暴雪商店
暂无简介
Blizzard Store
暂无简介
基本信息
- 广告战役: #Dairy Queen-互动-c972#
- 广告品牌: DQ
- 发布日期: 2000
- 行业领域: 餐饮/饮食 , 餐饮连锁 , 饮食/特产
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
-
获得奖项:
- Cannes Lions 2018 铜奖 品牌体验与激活(Brand-owned Experiences)
- Cannes Lions 2018 铜奖 户外(Ambient > Special Build)
- Cannes Lions 2018 铜奖 户外(Ambient > Live Advertising & Events)
- Cannes Lions 2018 入围 直效(Channels > Use of Ambient Media: Large Scale)
- Cannes Lions 2018 入围 户外(Ambient > Interactive Experiences)
- Clio 2018 入围 户外(Other)
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善