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所以斯科菲尔德
案例简介：Webuyanycar.com 活动宣布品牌 “更像菲利普 · 斯科菲尔德” 的雄心 伦敦: 2017年12月8日: webuyanycar.com 正在发起一场由深受喜爱的名人菲利普 · 斯科菲尔德主演的大型广告活动。 由兄弟姐妹创造, 该活动是该机构自赢得该账户以来为 webuyanycar.com 开展的第一项工作，并推出了一个 60 秒的电视预告广告，创建了 “英国最好的人” 菲利普 · 斯科菲尔德之间的平行关系, 和 webuyanycar.com，他们正努力让出售你的车成为最好的体验。 12月8日星期五在独立电视台以 19.45 打破了 60 秒的标签 # SoSchofield 接下来是一系列 30 秒的电视广告，菲利普 · 斯科菲尔德在一系列 “美好” 的情况下主演，由一个综合的、贯穿整个 2018 的线上活动。 这场运动 “太快了” 推出了新的束带。太简单了。所以斯科菲尔德。“旨在促使重新评估 webuyanycar.com 为“ 最菲利普斯科菲尔德的方式出售你的车。” 兄弟姐妹的开场广告设置在 webuyanycar.com 总部，工作人员兴奋地为菲利普 · 斯科菲尔德雕像的到来做准备。画外音讲述了雕像的到来，解释说 webuyanycar.com 的一切都是受英国最受爱戴的人斯科菲尔德的启发…… 它解释了 webuyanycar.com 渴望 Schofield 无与伦比的价值观和对一切的看法，即使 webuyanycar.com 提供的体验只有菲利普 · 斯科菲尔德的一半，它仍然会令人惊叹, 不管那是因为你可以在一小时内卖掉你的车，因为没有讨价还价和出售的义务,或者因为它的员工，他们在 Trustpilot 上获得了 9/10 的分数。 在 60 秒的启动活动之后，将在 2018年推出一系列含糊其辞的广告。在这些广告中，观众会偷偷跟随斯科菲尔德讲述他的日常生活，解决问题，对他遇到的每个人都很可爱，而 webuyanycar.com 则痴迷于他有多伟大, 努力变得和他一样。 在 webuyanycar.com 领导创意活动的路易丝 · 巴达姆说: “创意标志着业务逐步变化的开始, 随着我们远离以前的创意概念和以时间为中心的信息。 “我们迫不及待地想看看我们的 '菲尔-奥索奇' 如何受到英国公众的欢迎，并很高兴在整个行业中实施 So Schofield 的所有方面。" Matt Charlton，兄弟姐妹公司的首席执行官，说: “webuyanycar.com 买了一个勇敢和创造性的运动，是令人难以置信的独特。我们都相信这项活动将给一个已经非常知名的品牌带来深度、娱乐和情感参与。"
所以斯科菲尔德
案例简介：Webuyanycar.com campaign announces brand’s ambition to “be more like Phillip Schofield” London: 8th December 2017: webuyanycar.com is launching a major advertising campaign starring much-loved celebrity Phillip Schofield. Created by Brothers and Sisters, the campaign is the agency’s first work for webuyanycar.com since winning the account and launches with a 60-second TV teaser ad that creates a parallel between the ‘nicest man in Britain’, Phillip Schofield, and webuyanycar.com who are striving to make selling your car the nicest experience possible. Breaking at 19.45 on Friday 8th December on ITV with the hashtag #SoSchofield, the 60-second spot (titled 'Big Phil') will be followed by a series of 30-second TV ads in the New Year that star Phillip Schofield in a series of ‘being nice’ situations, supported by an integrated, through-the-line campaign which runs throughout 2018. The campaign, which unveils the new strapline “So Quick. So Simple. So Schofield.” aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.” Brothers and Sisters’ opening ad is set at the webuyanycar.com HQ, as staff members prepare excitedly for the arrival of a 14-foot Phillip Schofield statue. The voiceover narrates the statue’s arrival, explaining that everything at webuyanycar.com is inspired by Schofield, the most loved man in Britain…unofficially. It explains that webuyanycar.com aspires to Schofield’s unparalleled values and outlook on everything, and even if webuyanycar.com provides only half as great an experience as Phillip Schofield, it will still be amazing, whether that’s because you can sell your car in under an hour, because there’s no haggling and no obligation to sell, or because of its staff, who have gained a 9/10 score on Trustpilot. The 60-second launch campaign will be followed by a series of tongue-in-cheek ads in 2018. In these ads, viewers will secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him. Louise Badham, who led the creative campaign at webuyanycar.com, said: "The creative marks the start of a step-change for the business, as we move away from our previous creative concept and time-focused messaging. “We can’t wait to see how our ‘Phil-osophy’ is received by the British public and are excited to implement all aspects of So Schofield across the business.” Matt Charlton, CEO of Brothers and Sisters, said: ““webuyanycar.com have bought a brave and creative campaign that is incredibly distinctive. We all believe the campaign will give depth, entertainment and emotional engagement to an already hugely well known brand.”
So Schofield
案例简介：Webuyanycar.com 活动宣布品牌 “更像菲利普 · 斯科菲尔德” 的雄心 伦敦: 2017年12月8日: webuyanycar.com 正在发起一场由深受喜爱的名人菲利普 · 斯科菲尔德主演的大型广告活动。 由兄弟姐妹创造, 该活动是该机构自赢得该账户以来为 webuyanycar.com 开展的第一项工作，并推出了一个 60 秒的电视预告广告，创建了 “英国最好的人” 菲利普 · 斯科菲尔德之间的平行关系, 和 webuyanycar.com，他们正努力让出售你的车成为最好的体验。 12月8日星期五在独立电视台以 19.45 打破了 60 秒的标签 # SoSchofield 接下来是一系列 30 秒的电视广告，菲利普 · 斯科菲尔德在一系列 “美好” 的情况下主演，由一个综合的、贯穿整个 2018 的线上活动。 这场运动 “太快了” 推出了新的束带。太简单了。所以斯科菲尔德。“旨在促使重新评估 webuyanycar.com 为“ 最菲利普斯科菲尔德的方式出售你的车。” 兄弟姐妹的开场广告设置在 webuyanycar.com 总部，工作人员兴奋地为菲利普 · 斯科菲尔德雕像的到来做准备。画外音讲述了雕像的到来，解释说 webuyanycar.com 的一切都是受英国最受爱戴的人斯科菲尔德的启发…… 它解释了 webuyanycar.com 渴望 Schofield 无与伦比的价值观和对一切的看法，即使 webuyanycar.com 提供的体验只有菲利普 · 斯科菲尔德的一半，它仍然会令人惊叹, 不管那是因为你可以在一小时内卖掉你的车，因为没有讨价还价和出售的义务,或者因为它的员工，他们在 Trustpilot 上获得了 9/10 的分数。 在 60 秒的启动活动之后，将在 2018年推出一系列含糊其辞的广告。在这些广告中，观众会偷偷跟随斯科菲尔德讲述他的日常生活，解决问题，对他遇到的每个人都很可爱，而 webuyanycar.com 则痴迷于他有多伟大, 努力变得和他一样。 在 webuyanycar.com 领导创意活动的路易丝 · 巴达姆说: “创意标志着业务逐步变化的开始, 随着我们远离以前的创意概念和以时间为中心的信息。 “我们迫不及待地想看看我们的 '菲尔-奥索奇' 如何受到英国公众的欢迎，并很高兴在整个行业中实施 So Schofield 的所有方面。" Matt Charlton，兄弟姐妹公司的首席执行官，说: “webuyanycar.com 买了一个勇敢和创造性的运动，是令人难以置信的独特。我们都相信这项活动将给一个已经非常知名的品牌带来深度、娱乐和情感参与。"
So Schofield
案例简介：Webuyanycar.com campaign announces brand’s ambition to “be more like Phillip Schofield” London: 8th December 2017: webuyanycar.com is launching a major advertising campaign starring much-loved celebrity Phillip Schofield. Created by Brothers and Sisters, the campaign is the agency’s first work for webuyanycar.com since winning the account and launches with a 60-second TV teaser ad that creates a parallel between the ‘nicest man in Britain’, Phillip Schofield, and webuyanycar.com who are striving to make selling your car the nicest experience possible. Breaking at 19.45 on Friday 8th December on ITV with the hashtag #SoSchofield, the 60-second spot (titled 'Big Phil') will be followed by a series of 30-second TV ads in the New Year that star Phillip Schofield in a series of ‘being nice’ situations, supported by an integrated, through-the-line campaign which runs throughout 2018. The campaign, which unveils the new strapline “So Quick. So Simple. So Schofield.” aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.” Brothers and Sisters’ opening ad is set at the webuyanycar.com HQ, as staff members prepare excitedly for the arrival of a 14-foot Phillip Schofield statue. The voiceover narrates the statue’s arrival, explaining that everything at webuyanycar.com is inspired by Schofield, the most loved man in Britain…unofficially. It explains that webuyanycar.com aspires to Schofield’s unparalleled values and outlook on everything, and even if webuyanycar.com provides only half as great an experience as Phillip Schofield, it will still be amazing, whether that’s because you can sell your car in under an hour, because there’s no haggling and no obligation to sell, or because of its staff, who have gained a 9/10 score on Trustpilot. The 60-second launch campaign will be followed by a series of tongue-in-cheek ads in 2018. In these ads, viewers will secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him. Louise Badham, who led the creative campaign at webuyanycar.com, said: "The creative marks the start of a step-change for the business, as we move away from our previous creative concept and time-focused messaging. “We can’t wait to see how our ‘Phil-osophy’ is received by the British public and are excited to implement all aspects of So Schofield across the business.” Matt Charlton, CEO of Brothers and Sisters, said: ““webuyanycar.com have bought a brave and creative campaign that is incredibly distinctive. We all believe the campaign will give depth, entertainment and emotional engagement to an already hugely well known brand.”
所以斯科菲尔德
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So Schofield
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