营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    WeBuyAnyCar.com: 兄弟姐妹的图书馆

    案例简介:

    WeBuyAnyCar.com: 兄弟姐妹的图书馆

    案例简介:

    WeBuyAnyCar.com: Library by Brothers and Sisters

    案例简介:

    WeBuyAnyCar.com: Library by Brothers and Sisters

    案例简介:

    WeBuyAnyCar.com: 兄弟姐妹的图书馆

    暂无简介

    WeBuyAnyCar.com: Library by Brothers and Sisters

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Brothers and Sisters

    案例详情

    The second ad in the major new campaign for Webuyanycar.com has launched, again starring daytime celebrity Phillip Schofield.Created by Brothers and Sisters, the second ad, ‘Library’ – one of a series of tongue-in-cheek ads in which viewers secretly follow Schofield as he goes about his daily life while webuyanycar.com obsesses over how great he is – features Phillip Schofield zip-wiring at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilse Webuyanycar.com may not be as ‘quick as Phill’, you could sell your car within an hour of getting a quote.The campaign, which launched with a 60-second TV teaser in December, uses the new strapline 'So Quick. So Simple. So Schofield.' and aims to prompt reappraisal of webuyanycar.com as "the most Phillip Schofield way to sell your car".CreditsWill Flack and Aaron Willmer, Executive Creative Directors, Brothers and SistersRobbie Ferrara, Senior Art Director, Brothers and SistersRory Robinson, Senior Copywriter, Brothers and SistersAmanda Wright, Account Director, Brothers and SistersNadine Abeledo, Senior Account Manager, Brothers and SistersKate Banks, TV Producer, Brothers and SistersSeb Roskell, Print Producer, Brothers and SistersKent Mathews, PhotographerDirector/ Production Co: Andrew Gaynord at MindsEyeProducer: Ben SullivanEditor: Mark DaviesPost Production: Giles Cheetham/Ryan Knowles at ETCSound Design: Will Cohen/Mike Bamford - String and TinsVoiceover: Tim KeyTypographer: Ricardo StocoDoP: Jamie CairneyMedia planning/buying: MediaCom Manchester

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入