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WeBuyAnyCar.com: 兄弟姐妹的图书馆
案例简介:
WeBuyAnyCar.com: 兄弟姐妹的图书馆
案例简介:
WeBuyAnyCar.com: Library by Brothers and Sisters
案例简介:
WeBuyAnyCar.com: Library by Brothers and Sisters
案例简介:
WeBuyAnyCar.com: 兄弟姐妹的图书馆
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WeBuyAnyCar.com: Library by Brothers and Sisters
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The second ad in the major new campaign for Webuyanycar.com has launched, again starring daytime celebrity Phillip Schofield.Created by Brothers and Sisters, the second ad, ‘Library’ – one of a series of tongue-in-cheek ads in which viewers secretly follow Schofield as he goes about his daily life while webuyanycar.com obsesses over how great he is – features Phillip Schofield zip-wiring at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilse Webuyanycar.com may not be as ‘quick as Phill’, you could sell your car within an hour of getting a quote.The campaign, which launched with a 60-second TV teaser in December, uses the new strapline 'So Quick. So Simple. So Schofield.' and aims to prompt reappraisal of webuyanycar.com as "the most Phillip Schofield way to sell your car".CreditsWill Flack and Aaron Willmer, Executive Creative Directors, Brothers and SistersRobbie Ferrara, Senior Art Director, Brothers and SistersRory Robinson, Senior Copywriter, Brothers and SistersAmanda Wright, Account Director, Brothers and SistersNadine Abeledo, Senior Account Manager, Brothers and SistersKate Banks, TV Producer, Brothers and SistersSeb Roskell, Print Producer, Brothers and SistersKent Mathews, PhotographerDirector/ Production Co: Andrew Gaynord at MindsEyeProducer: Ben SullivanEditor: Mark DaviesPost Production: Giles Cheetham/Ryan Knowles at ETCSound Design: Will Cohen/Mike Bamford - String and TinsVoiceover: Tim KeyTypographer: Ricardo StocoDoP: Jamie CairneyMedia planning/buying: MediaCom Manchester
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