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重力猫
案例简介:为了传达重力变化的乐趣,我们制作了一部真人电影,电影中的一个女孩和她的猫在现实世界中自由奔跑穿过墙壁和天花板。因为猫是游戏中主角的助手,猫视频在互联网上非常受欢迎,我们决定以猫为主角来为这部电影制造轰动。我们处理了具有挑战性的视觉表达,包括一次拍摄、 POV 拍摄、动物拍摄和重力变化。我们尽可能现实地让观众质疑/想知道它是如何制作的,并给它一个令人惊叹的因素。一个大学生与她的论文斗争,最终从设定的想法中解放出来的故事被创造出来,使这部电影不仅仅是一个噱头,也是为了传达游戏的信息: “打破你的世界的盒子。”
重力猫
案例简介:To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
Gravity Cat
案例简介:为了传达重力变化的乐趣,我们制作了一部真人电影,电影中的一个女孩和她的猫在现实世界中自由奔跑穿过墙壁和天花板。因为猫是游戏中主角的助手,猫视频在互联网上非常受欢迎,我们决定以猫为主角来为这部电影制造轰动。我们处理了具有挑战性的视觉表达,包括一次拍摄、 POV 拍摄、动物拍摄和重力变化。我们尽可能现实地让观众质疑/想知道它是如何制作的,并给它一个令人惊叹的因素。一个大学生与她的论文斗争,最终从设定的想法中解放出来的故事被创造出来,使这部电影不仅仅是一个噱头,也是为了传达游戏的信息: “打破你的世界的盒子。”
Gravity Cat
案例简介:To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
重力猫
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Gravity Cat
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基本信息
- 广告战役: #Gravity Daze 2#
- 广告品牌: Gravity Daze 2
- 发布日期: 2017-11-01
- 行业领域: 电器/办公 , 影音娱乐
- 媒体类别: 短视频
- 广告语言: 日语
- 媒介平台: 网络
- 获得奖项:
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