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SONY索尼互动娱乐 《GRAVITY CAT》
案例简介:
SONY索尼互动娱乐 《GRAVITY CAT》
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SONY索尼互动娱乐 《GRAVITY CAT》
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戛纳狮 - 影视制作类 - 银奖 为了传达重力变化的乐趣,这部电影让一个女孩和她的猫自由地穿越墙壁和天花板,并在现实世界中坠落。因为猫是游戏中主角的伙伴,猫的视频在互联网上非常受欢迎,所以我们用猫来为这部电影创造热议。 GRAVITY CAT SONY INTERACTIVE ENTERTAINMENT | TOHOKUSHINSHA FILM CORPORATION | 2017 Film Craft - A01 Direction Brief Explanation A live-action film was produced to promote GRAVITY DAZE 2, a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we featured a cat to generate buzz for the film. We tackled challenging visual expressions, while making it as realistic as possible to get viewers to question how it was made, and to give them the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” Contributing Companies Role Company Name City Country Entrant TOHOKUSHINSHA FILM CORPORATION TOKYO JAPAN Idea Creation HAKUHODO INC. TOKYO JAPAN Production TOHOKUSHINSHA FILM CORPORATION TOKYO JAPAN Credits Role Name Company Creative Director Yuta Okuyama Hakuhodo Inc. Planner Yusuke Amagai Hakuhodo Inc. Planner Keita Togawa Hakuhodo Inc. Planner Yuki Yokoi Hakuhodo Inc. Account Executive Kiyomi Wada Hakuhodo Inc. Account Executive Maiko Hayashi Hakuhodo Inc. Producer Takashi Aso Tohokushinsha Film Corporation Producer Tatsuya Sunohara Tohokushinsha Film Corporation Production Manager Takuya Omura Tohokushinsha Film Corporation Production Manager Takuya Sugimoto
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