本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
重力猫
案例简介：战略 为了给这部电影带来轰动，我们决定出演一只猫，因为猫是游戏中主角的搭档，猫视频在互联网上非常受欢迎。 活动描述 我们的想法是在牛顿定律之外的新的引力定律中制作一个猫视频。为了传达重力变化的乐趣，我们制作了一部真人电影，讲述了一个女孩和她的猫在现实世界中自由奔跑穿过墙壁和天花板。 执行 我们处理了具有挑战性的视觉表达，包括一次拍摄、 POV 拍摄、动物拍摄和重力变化。我们尽可能现实地让观众提问，想知道它是如何制作的，并给他们哇的因素。一个大学生与她的论文斗争并最终从设定的想法中解放出来的故事被创造出来，使这部电影不仅仅是一个噱头,并传达游戏的信息: “从你的世界盒子里挣脱出来。” 结果 历史上最受欢迎的是 PlayStation Japan channel.2，在 Youtube 和社交媒体上超过 300万次观看，世界上超过 270 篇文章。 概要 制作了一部真人电影来宣传《重力迷魂记 2 》，这是一款重力动作冒险游戏，重力得到 360 度的改造。为了传达重力变化的乐趣，这部电影以一个女孩和她的猫自由地穿过墙壁和天花板，在现实世界中坠入天空为特色。因为猫是游戏中主角的助手，猫视频在互联网上非常受欢迎，所以我们选择了一只猫来为这部电影制造轰动。我们处理了具有挑战性的视觉表达，同时尽可能让观众质疑它是如何制作的，并给他们一个令人惊叹的因素。一个大学生与她的论文斗争并最终从设定的想法中解放出来的故事被创造出来，使这部电影不仅仅是一个噱头,并传达游戏的信息: “从你的世界盒子里挣脱出来。”
重力猫
案例简介：Strategy To generate buzz for the film, we decided to feature a cat, because a cat is the main character’s sidekick in the game and cat videos are immensely popular on the internet. CampaignDescription Our idea is to make a cat video in the new laws of gravity beyond Newton’s laws.To communicate the fun of gravity changes, we made live-action film featuring a girl and her cat freely running across the walls and ceiling in the real world. Execution We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers question and wonder how it was made, and to give them the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” Outcome 01.The most LIKEs in history on PlayStation Japan channel.02.Over 3 million views on Youtube and social medias.03.Over 270 articles in the world. Synopsis A live-action film was produced to promote GRAVITY DAZE 2, a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we featured a cat to generate buzz for the film. We tackled challenging visual expressions, while making it as realistic as possible to get viewers to question how it was made, and to give them the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
Gravity Cat
案例简介：战略 为了给这部电影带来轰动，我们决定出演一只猫，因为猫是游戏中主角的搭档，猫视频在互联网上非常受欢迎。 活动描述 我们的想法是在牛顿定律之外的新的引力定律中制作一个猫视频。为了传达重力变化的乐趣，我们制作了一部真人电影，讲述了一个女孩和她的猫在现实世界中自由奔跑穿过墙壁和天花板。 执行 我们处理了具有挑战性的视觉表达，包括一次拍摄、 POV 拍摄、动物拍摄和重力变化。我们尽可能现实地让观众提问，想知道它是如何制作的，并给他们哇的因素。一个大学生与她的论文斗争并最终从设定的想法中解放出来的故事被创造出来，使这部电影不仅仅是一个噱头,并传达游戏的信息: “从你的世界盒子里挣脱出来。” 结果 历史上最受欢迎的是 PlayStation Japan channel.2，在 Youtube 和社交媒体上超过 300万次观看，世界上超过 270 篇文章。 概要 制作了一部真人电影来宣传《重力迷魂记 2 》，这是一款重力动作冒险游戏，重力得到 360 度的改造。为了传达重力变化的乐趣，这部电影以一个女孩和她的猫自由地穿过墙壁和天花板，在现实世界中坠入天空为特色。因为猫是游戏中主角的助手，猫视频在互联网上非常受欢迎，所以我们选择了一只猫来为这部电影制造轰动。我们处理了具有挑战性的视觉表达，同时尽可能让观众质疑它是如何制作的，并给他们一个令人惊叹的因素。一个大学生与她的论文斗争并最终从设定的想法中解放出来的故事被创造出来，使这部电影不仅仅是一个噱头,并传达游戏的信息: “从你的世界盒子里挣脱出来。”
Gravity Cat
案例简介：Strategy To generate buzz for the film, we decided to feature a cat, because a cat is the main character’s sidekick in the game and cat videos are immensely popular on the internet. CampaignDescription Our idea is to make a cat video in the new laws of gravity beyond Newton’s laws.To communicate the fun of gravity changes, we made live-action film featuring a girl and her cat freely running across the walls and ceiling in the real world. Execution We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers question and wonder how it was made, and to give them the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” Outcome 01.The most LIKEs in history on PlayStation Japan channel.02.Over 3 million views on Youtube and social medias.03.Over 270 articles in the world. Synopsis A live-action film was produced to promote GRAVITY DAZE 2, a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we featured a cat to generate buzz for the film. We tackled challenging visual expressions, while making it as realistic as possible to get viewers to question how it was made, and to give them the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
重力猫
暂无简介
Gravity Cat
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
