Seasoning brand Schwartz is taking a step away from its 'traditional' branding with the launch of a colourful multi-million pound marketing campaign, which aims to engrave its name as the brand of choice for home cooks. Schwartz enlisted FamousGrey Paris to revise its herbs, spices and seasonings designs, which will be brought to life by three unique films. Each film in the trilogy will centre on a different seminal ingredient; pepper, oregano and chilli. The films have been devised as an artistic interpretation of the pureness, intensity and versatility unleashed by each flavour. Within the films, which will air from 1 September, the spices will always feature front and centre. The ads will be supported by experiential, PR and digital activity.CreditsBrand team creditsBrand: McCormickProduct: SchwartzHead of Marketing UK: Nic YatesAgency and Creative CreditsCreative Agency: FamousGrey ParisCreative Director: Regis Boulanger – Romain RepellinArtistic Director: Romain Arrigoni – Remy TricotEditor: Nicolas Richard – Olivier CouradjutPartnerships: Laurence Cormier – Clothilde SaurineProducer: Cécile CaussatPost-Production: Valérie Bergeron-PeixIn House production: MADDirector: Jean Paul FrenayProducer: Jimmy Halfon – Jeremy AssounPost-production: ReepostSound (Studio): Ma JOIESound Production: Gilles Camus