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遇见僵尸弗兰克
案例简介:'遇见僵尸弗兰克' Pringles,Xbox和gray score世界第一 基于Twitch的活动,突破了玩家互动的界限 1月27日伦敦-普林格斯 (Pringles) 通过帮助角色僵尸弗兰克 (Frank Frank) 从Twitch直播的视频游戏中逃脱,突破了现实的墙壁。 这个想法代表了游戏和游戏文化的世界第一,不仅从游戏中脱颖而出并使其消失两周,而且使弗兰克 (Frank) 回到游戏中,并具有新的个性特征,供玩家寻找和互动。 Pringles的新广告系列建立在与Xbox的长期合作关系的基础上,并看到该品牌继续成为游戏玩家的首选小吃,同时帮助Frank摆脱了他的数字环境,成为永远改变他角色的广告系列的一夜明星。 家乐氏 (Kellogg's) 欧洲营销总监斯蒂芬妮·泰斯 (Stephanie Thys) 表示: “我们一直在寻求在游戏领域提升品牌地位,并通过一些意想不到的乐趣来提升游戏体验,这正是弗兰克将带来的。”我们知道游戏玩家喜欢品客,因为它不油腻且易于访问,我们迫不及待地希望他们与我们友好的僵尸弗兰克 (Frank) 一起 “流行,玩耍,吃”。我们很高兴成为有史以来第一个从游戏中取出角色并归还它的品牌,迫不及待地想在未来进一步突破界限。" 该活动与游戏影响者 “leahviathan'” 合作在英国首映。格林尼治标准时间下午7点,她将在1月27日的Twitch直播中现场播放一罐Pringles,这将吸引她将要玩的游戏 (游戏公司Raw Fury发行的《死亡的西部》) 中的僵尸进入她的房间。屏幕。她很快就会意识到僵尸是来攻击小吃的,而不是她的…。有趣地引用了80年代的经典恐怖类型电影。 伦敦Grey的CCO劳拉·乔丹·班巴赫 (Laura Jordan Bambach) 说: “在这种方法中,我们认为不像是零食品牌,而更像是游戏品牌,创造了游戏玩家可以参与的东西,不仅是广告,而且是游戏本身。” 创意主席哈维尔·坎波皮亚诺 (Javier campoliano) 补充道: “” 这是第一次在Twitch上,对于游戏世界来说,让一个角色真正离开游戏,进入现实世界。让他回到行动中,让球员找到并见面,这是一个额外的乐趣。“ 像品牌内容这样的身临其境的剧院将与Frank一起开始竞选活动,然后接管Pringles_UK和RawFury的Twitter帐户,与欧洲的游戏迷互动。 在一系列热闹的电影中,弗兰克将学会变得更加社交,然后在两周后,在他的Raw Fury的制片人的邀请下,他将成为一个精通社交,吃品客的角色,将成为 “复活节彩蛋”。 这个角色以新的目的重新引入死亡西部,这是游戏界从未见过的事情。从2月10日开始,弗兰克将成为死亡西部的常任理事国。弗兰克将通过运动捕捉服追踪他的动作,成为…。他自己再次进入游戏。他将坐在游戏开幕式轿车的桌子旁,等待与玩家见面,为他们提供提示和技巧。 格雷的英国团队制作竞选活动的过程也打破了界限-但没有新型冠状病毒肺炎的限制: 这些电影是在斯洛文尼亚进行的为期7天的 “大型拍摄” 中拍摄的,在伦敦的一个 “视频村” 的制作支持下,凯洛格和格雷的高级成员一起监督远程拍摄。 该活动还与独立游戏发行商Raw Fury建立了合作伙伴关系,以创建坦率的角色,并帮助Grey围绕他的冒险故事。他们还帮助弗兰克顺利地重返游戏: 这样,弗兰克将把品牌 (和一罐品客) 走私到游戏世界的中心,永远成为游戏玩家的参考。 Raw Fury的Susie McBeth说: “当Pringles和Xbox为我们提供了共同创建游戏活动的机会时,我们立即知道该活动的古怪乐趣非常适合West of Dead。通过让弗兰克进入现实世界,互动,然后回到我们的游戏来超越游戏空间,这是一种令人兴奋的体验。我们很高兴我们在炼狱有了一个新的永久居民,我们迫不及待地想让我们所有的球员见到他。"
遇见僵尸弗兰克
案例简介:‘Meet zombie Frank’ Pringles, Xbox and Grey score world first with Twitch-based campaign that pushes boundaries of gamer interaction London, 27th January - Pringles is breaking through the walls of reality by helping the character zombie Frank escape from a video game live on Twitch. The idea represents a world first in gaming, and gaming culture, by not only bursting out a character from a game and making it vanish for two weeks, but then returning Frank back into the game with new personality traits for players to find and interact with. Pringles’ new campaign builds on a longstanding partnership with Xbox and sees the brand continue to be the snack of choice for gamers whilst helping Frank to escape his digital environment to become the overnight star of an ad campaign that changes his character forever. Stephanie Thys, European Marketing Director at Kellogg’s, says: “We are continuously looking to step up as brand in the gaming space and to elevate the gaming experience through some unexpected fun which is exactly what Frank will bring. We know gamers love Pringles for its non-greasy and easy to access qualities and we can’t wait for them to ‘Pop, Play, Eat’ with our friendly zombie, Frank. We’re delighted to be the first brand ever to take a character from a game and return it and can’t wait to push the boundaries even further in the future.” The campaign premieres in the UK in a collaboration with the gaming influencer ‘Leahviathan’. She will pop a can of Pringles live on her Twitch livestream on January 27th at 7pm GMT, which will attract the zombie from the game she’ll be playing (West of Dead, published by games company Raw Fury), into her room through her screen. She’ll quickly realise though that the zombie is there to attack the snack, not her… In a fun reference to the 80’s classic horror genre movies. Laura Jordan Bambach, CCO at Grey in London, says: “In this approach we thought less like a snack brand and more like a gaming brand, creating something that gamers can engage with, not just advertising but in the game itself.” Javier Campopiano, Creative Chairman, adds: ““It’s a first on Twitch and for the gaming world to have a character actually leave a game and enter the real world. Having him return into the action for players to find and meet is an added layer of fun.” The immersive theatre like branded content will kick start the campaign with Frank then taking over Pringles_UK and RawFury’s Twitter accounts to interact with gaming fans across Europe. In a series of hilarious films, Frank will learn to be more social and then return to West of Dead two weeks later, invited by his makers at Raw Fury, as a socially-savvy, Pringles-eating character that will be an ‘Easter egg’ for players everywhere. The character’s re-introduction back into West of Dead with a new purpose is something the gaming scene hasn’t ever seen before. From 10th February, Frank will become a permanent member of West of Dead. Frank will have his movements tracked through a motion capture suit to become… himself in the game again. He will be sat down at a table in the game’s opening saloon waiting to meet players to provide them with hints and tips. The process in which the UK team at Grey produced the campaign also broke boundaries - but not COVID-19 restrictions: the films were captured in a seven-day ‘Mega shoot’ in Slovenia, supported by production in a ‘video village’ in London and, with senior members from Kellogg and Grey overseeing the remote shoot together. The campaign also involved a partnership with the indie games publisher Raw Fury to create the Frank character and to help Grey to build a story arc around his adventures. They also aided in putting Frank back into the game smoothly: that way, Frank will smuggle the brand (and a can of Pringles) into the centre of the gaming world, becoming a reference for gamers in that game, forever. Susie McBeth of Raw Fury says, “When Pringles and Xbox offered us the opportunity to co-create a gaming campaign, we knew instantly that the quirky fun of the campaign was a great fit for West of Dead. Getting to transcend the game space by having Frank pop into the real world, interact, and then return to our game has been an exciting experience. We are delighted that we have a new permanent resident in Purgatory, and we can’t wait for all our players to meet him.”
Meet zombie Frank
案例简介:'遇见僵尸弗兰克' Pringles,Xbox和gray score世界第一 基于Twitch的活动,突破了玩家互动的界限 1月27日伦敦-普林格斯 (Pringles) 通过帮助角色僵尸弗兰克 (Frank Frank) 从Twitch直播的视频游戏中逃脱,突破了现实的墙壁。 这个想法代表了游戏和游戏文化的世界第一,不仅从游戏中脱颖而出并使其消失两周,而且使弗兰克 (Frank) 回到游戏中,并具有新的个性特征,供玩家寻找和互动。 Pringles的新广告系列建立在与Xbox的长期合作关系的基础上,并看到该品牌继续成为游戏玩家的首选小吃,同时帮助Frank摆脱了他的数字环境,成为永远改变他角色的广告系列的一夜明星。 家乐氏 (Kellogg's) 欧洲营销总监斯蒂芬妮·泰斯 (Stephanie Thys) 表示: “我们一直在寻求在游戏领域提升品牌地位,并通过一些意想不到的乐趣来提升游戏体验,这正是弗兰克将带来的。”我们知道游戏玩家喜欢品客,因为它不油腻且易于访问,我们迫不及待地希望他们与我们友好的僵尸弗兰克 (Frank) 一起 “流行,玩耍,吃”。我们很高兴成为有史以来第一个从游戏中取出角色并归还它的品牌,迫不及待地想在未来进一步突破界限。" 该活动与游戏影响者 “leahviathan'” 合作在英国首映。格林尼治标准时间下午7点,她将在1月27日的Twitch直播中现场播放一罐Pringles,这将吸引她将要玩的游戏 (游戏公司Raw Fury发行的《死亡的西部》) 中的僵尸进入她的房间。屏幕。她很快就会意识到僵尸是来攻击小吃的,而不是她的…。有趣地引用了80年代的经典恐怖类型电影。 伦敦Grey的CCO劳拉·乔丹·班巴赫 (Laura Jordan Bambach) 说: “在这种方法中,我们认为不像是零食品牌,而更像是游戏品牌,创造了游戏玩家可以参与的东西,不仅是广告,而且是游戏本身。” 创意主席哈维尔·坎波皮亚诺 (Javier campoliano) 补充道: “” 这是第一次在Twitch上,对于游戏世界来说,让一个角色真正离开游戏,进入现实世界。让他回到行动中,让球员找到并见面,这是一个额外的乐趣。“ 像品牌内容这样的身临其境的剧院将与Frank一起开始竞选活动,然后接管Pringles_UK和RawFury的Twitter帐户,与欧洲的游戏迷互动。 在一系列热闹的电影中,弗兰克将学会变得更加社交,然后在两周后,在他的Raw Fury的制片人的邀请下,他将成为一个精通社交,吃品客的角色,将成为 “复活节彩蛋”。 这个角色以新的目的重新引入死亡西部,这是游戏界从未见过的事情。从2月10日开始,弗兰克将成为死亡西部的常任理事国。弗兰克将通过运动捕捉服追踪他的动作,成为…。他自己再次进入游戏。他将坐在游戏开幕式轿车的桌子旁,等待与玩家见面,为他们提供提示和技巧。 格雷的英国团队制作竞选活动的过程也打破了界限-但没有新型冠状病毒肺炎的限制: 这些电影是在斯洛文尼亚进行的为期7天的 “大型拍摄” 中拍摄的,在伦敦的一个 “视频村” 的制作支持下,凯洛格和格雷的高级成员一起监督远程拍摄。 该活动还与独立游戏发行商Raw Fury建立了合作伙伴关系,以创建坦率的角色,并帮助Grey围绕他的冒险故事。他们还帮助弗兰克顺利地重返游戏: 这样,弗兰克将把品牌 (和一罐品客) 走私到游戏世界的中心,永远成为游戏玩家的参考。 Raw Fury的Susie McBeth说: “当Pringles和Xbox为我们提供了共同创建游戏活动的机会时,我们立即知道该活动的古怪乐趣非常适合West of Dead。通过让弗兰克进入现实世界,互动,然后回到我们的游戏来超越游戏空间,这是一种令人兴奋的体验。我们很高兴我们在炼狱有了一个新的永久居民,我们迫不及待地想让我们所有的球员见到他。"
Meet zombie Frank
案例简介:‘Meet zombie Frank’ Pringles, Xbox and Grey score world first with Twitch-based campaign that pushes boundaries of gamer interaction London, 27th January - Pringles is breaking through the walls of reality by helping the character zombie Frank escape from a video game live on Twitch. The idea represents a world first in gaming, and gaming culture, by not only bursting out a character from a game and making it vanish for two weeks, but then returning Frank back into the game with new personality traits for players to find and interact with. Pringles’ new campaign builds on a longstanding partnership with Xbox and sees the brand continue to be the snack of choice for gamers whilst helping Frank to escape his digital environment to become the overnight star of an ad campaign that changes his character forever. Stephanie Thys, European Marketing Director at Kellogg’s, says: “We are continuously looking to step up as brand in the gaming space and to elevate the gaming experience through some unexpected fun which is exactly what Frank will bring. We know gamers love Pringles for its non-greasy and easy to access qualities and we can’t wait for them to ‘Pop, Play, Eat’ with our friendly zombie, Frank. We’re delighted to be the first brand ever to take a character from a game and return it and can’t wait to push the boundaries even further in the future.” The campaign premieres in the UK in a collaboration with the gaming influencer ‘Leahviathan’. She will pop a can of Pringles live on her Twitch livestream on January 27th at 7pm GMT, which will attract the zombie from the game she’ll be playing (West of Dead, published by games company Raw Fury), into her room through her screen. She’ll quickly realise though that the zombie is there to attack the snack, not her… In a fun reference to the 80’s classic horror genre movies. Laura Jordan Bambach, CCO at Grey in London, says: “In this approach we thought less like a snack brand and more like a gaming brand, creating something that gamers can engage with, not just advertising but in the game itself.” Javier Campopiano, Creative Chairman, adds: ““It’s a first on Twitch and for the gaming world to have a character actually leave a game and enter the real world. Having him return into the action for players to find and meet is an added layer of fun.” The immersive theatre like branded content will kick start the campaign with Frank then taking over Pringles_UK and RawFury’s Twitter accounts to interact with gaming fans across Europe. In a series of hilarious films, Frank will learn to be more social and then return to West of Dead two weeks later, invited by his makers at Raw Fury, as a socially-savvy, Pringles-eating character that will be an ‘Easter egg’ for players everywhere. The character’s re-introduction back into West of Dead with a new purpose is something the gaming scene hasn’t ever seen before. From 10th February, Frank will become a permanent member of West of Dead. Frank will have his movements tracked through a motion capture suit to become… himself in the game again. He will be sat down at a table in the game’s opening saloon waiting to meet players to provide them with hints and tips. The process in which the UK team at Grey produced the campaign also broke boundaries - but not COVID-19 restrictions: the films were captured in a seven-day ‘Mega shoot’ in Slovenia, supported by production in a ‘video village’ in London and, with senior members from Kellogg and Grey overseeing the remote shoot together. The campaign also involved a partnership with the indie games publisher Raw Fury to create the Frank character and to help Grey to build a story arc around his adventures. They also aided in putting Frank back into the game smoothly: that way, Frank will smuggle the brand (and a can of Pringles) into the centre of the gaming world, becoming a reference for gamers in that game, forever. Susie McBeth of Raw Fury says, “When Pringles and Xbox offered us the opportunity to co-create a gaming campaign, we knew instantly that the quirky fun of the campaign was a great fit for West of Dead. Getting to transcend the game space by having Frank pop into the real world, interact, and then return to our game has been an exciting experience. We are delighted that we have a new permanent resident in Purgatory, and we can’t wait for all our players to meet him.”
遇见僵尸弗兰克
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Meet zombie Frank
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