本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
遇见僵尸弗兰克
案例简介:品ingles通过帮助角色僵尸弗兰克逃离Twitch上的视频游戏,突破了现实的墙壁。这个想法代表了游戏和游戏文化的世界第一,不仅从游戏中脱颖而出并使其消失两周,而且使弗兰克 (Frank) 回到游戏中,并具有新的个性特征,供玩家寻找和互动。Pringles的新广告系列建立在与Xbox的长期合作关系的基础上,并看到该品牌继续成为游戏玩家的首选小吃,同时帮助Frank摆脱了他的数字环境,成为永远改变他角色的广告系列的一夜明星。英国格雷为普林格尔制作的数字广告,类别包括: 电子、技术、食品、游戏、媒体。
遇见僵尸弗兰克
案例简介:Pringles is breaking through the walls of reality by helping the character zombie Frank escape from a video game live on Twitch. The idea represents a world first in gaming, and gaming culture, by not only bursting out a character from a game and making it vanish for two weeks, but then returning Frank back into the game with new personality traits for players to find and interact with. Pringles’ new campaign builds on a longstanding partnership with Xbox and sees the brand continue to be the snack of choice for gamers whilst helping Frank to escape his digital environment to become the overnight star of an ad campaign that changes his character forever. Digital advertisement created by Grey, United Kingdom for Pringles, within the categories: Electronics, Technology, Food, Gaming, Media.
Meet zombie Frank
案例简介:品ingles通过帮助角色僵尸弗兰克逃离Twitch上的视频游戏,突破了现实的墙壁。这个想法代表了游戏和游戏文化的世界第一,不仅从游戏中脱颖而出并使其消失两周,而且使弗兰克 (Frank) 回到游戏中,并具有新的个性特征,供玩家寻找和互动。Pringles的新广告系列建立在与Xbox的长期合作关系的基础上,并看到该品牌继续成为游戏玩家的首选小吃,同时帮助Frank摆脱了他的数字环境,成为永远改变他角色的广告系列的一夜明星。英国格雷为普林格尔制作的数字广告,类别包括: 电子、技术、食品、游戏、媒体。
Meet zombie Frank
案例简介:Pringles is breaking through the walls of reality by helping the character zombie Frank escape from a video game live on Twitch. The idea represents a world first in gaming, and gaming culture, by not only bursting out a character from a game and making it vanish for two weeks, but then returning Frank back into the game with new personality traits for players to find and interact with. Pringles’ new campaign builds on a longstanding partnership with Xbox and sees the brand continue to be the snack of choice for gamers whilst helping Frank to escape his digital environment to become the overnight star of an ad campaign that changes his character forever. Digital advertisement created by Grey, United Kingdom for Pringles, within the categories: Electronics, Technology, Food, Gaming, Media.
遇见僵尸弗兰克
暂无简介
Meet zombie Frank
暂无简介
基本信息
- 广告品牌: 品客 , Xbox
- 发布日期: 2021-01
- 行业领域: 互联网服务 , 电器/办公 , 社交媒体 , 饮食/特产 , 游戏
- 媒体类别: 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善