Museum of Memory and Human Rights: The Memory Deal|短视频,音频|广告营销案例【ADGuider广告指南】

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记忆与人权博物馆: 记忆交易

案例简介：

记忆与人权博物馆: 记忆交易

案例简介：

Museum of Memory and Human Rights: The Memory Deal

案例简介：

Museum of Memory and Human Rights: The Memory Deal

案例简介：

记忆与人权博物馆: 记忆交易

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Museum of Memory and Human Rights: The Memory Deal

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基本信息

广告品牌： Museum of Memory and Human Rights
发布日期： 2019-03
行业领域：商务服务 , 体育产业
媒体类别： 短视频 , 音频
广告语言： 西班牙语
媒介平台：网络

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文案

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广告公司： Wolf BCPP , Santiago , Chile

案例详情

We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn't live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights.

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