FCB Inferno has created a new brand platform for the UK’s largest children’s charity, Barnardo’s. ‘Believe in me’ launches with an integrated campaign focusing on the incredible things that can happen when you believe in children. It will be launched across media on 23rd September, spearheaded by a 60” TVC to coincide with Barnardo’s launching a new 10 year corporate strategy.The film features five children whose lives have been transformed. Their narrative turns from victim to hero: ‘I am not his little secret’, ‘I am not the toys I never had’, ‘I am not my broken ribs’, ‘I am strong’, ‘I am free’, ‘I am proud’, ‘I am unstoppable’… An evocative cover of Tears for Fear’s ‘Everybody Wants to Rule the World’ by Lorde builds as their performances gain in confidence. Their five performances are dramatic reconstructions of true events, each representing a key focus of Barnardo’s care. Individual stories will be found online, along with a deep-dive into the real case studies behind the campaign and the work Barnardo’s do across the UK.CreditsChief creative officer - Owen LeeArt director - Jack WalkerCopywriter - Ali DickinsonBusiness director - Jonny RayAccount manager - Hestor Manning MarshPlanning director - Chris BakerProducer - Charlotte McConnellDirector -Sara DunlopProduction company - Rattling StickProducer - Ellie FryEditor - Amanda JamesPost-production producer - Jack WilliamsPost-production - The MillAudio Post-production - String and TinsTrack - Lorde - ‘Everybody Wants to rule the world’