THE TEA CALENDAR|短视频|广告营销案例【ADGuider广告指南】

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茶日历

案例简介：简要解释 H ä lssen & Lyon 如何日复一日地展示他们的创造力以及茶的质量？描述客户的简报 H ä lssen & Lyon 是一家传统而创新的茶叶贸易公司，几十年来一直在引领茶叶发展趋势。然而，茶叶市场竞争激烈。因此，2013 年的目标是证明哈森和里昂仍然是世界上最具创新性的茶叶交易商之一。为了保持公司的创造力，重要的是与选定的客户保持联系，并定期激活供应商和合作伙伴。设计过程其目的是在 2013年的每一天为汉森和里昂的客户、供应商和合作伙伴提供优质的茶和高度创新的产品。通过一个全新的促销概念，世界上最古老的广告媒体与世界上最古老的饮料结合在一起。这种融合创造了世界上第一个茶日历 -- 日历日实际上是由茶叶制成的。365 口味和薄薄的日历叶子可以分开撕下，然后浸泡在热水中。由于保留和纯粹的设计，人们关注日历最重要的方面: 每种茶的味道。结果茶日历享有三位数的发行量，强调了哈森和里昂作为茶发展创新者的角色。结果呢？很棒的茶和全球压倒性的积极反馈!回复率几乎是 50%，许多新的交易已经达成。茶历新闻仍在所有相关博客中传播，产生了有价值的公关。茶日历是该公司 1879 成立以来最成功的促销活动。因此，海森和里昂将根据茶历的创造力开发额外的产品。这一成功证明，一个好的日历可以日复一日地打动眼睛和味蕾。

茶日历

案例简介：Brief Explanation How can Hälssen & Lyon show their creativity as well as the quality of their tea, day by day? Describe the brief from the client Hälssen & Lyon is known worldwide as a traditional yet innovative tea trading company that has been setting trends in tea for decades. However, the tea market is highly competitive. In 2013 the goal was therefore to prove that Hälssen & Lyon remains one of the most innovative tea-traders in the world. To keep the company’s creativity relevant, it was important to stay in touch with selected clients and activate suppliers and partners on a recurring basis. Design Process The aim was to provide Hälssen & Lyon’s clients, suppliers and partners with excellent tea and a highly innovative product every single day in 2013. Through a completely new promotional concept, the world’s oldest advertising medium was united with the world’s oldest beverage. This convergence created the world’s first ever tea calendar – with calendar days actually made of tea leaves. The 365 flavored and wafer-thin calendar leaves can be torn off separately and then steeped in hot water. Thanks to the reserved and purist design, attention is drawn to the calendar’s most important aspect: the flavor of each tea. Results The tea calendar, which enjoyed triple digit circulation, underlines Hälssen & Lyon’s role as a tea development innovator. The results? Excellent tea and overwhelmingly positive feedback worldwide! The response rate is almost 50% and many new deals have since concluded. Tea calendar news is still spreading in all relevant blogs, generating valuable PR. The tea calendar is the most successful promotional campaign since the company’s 1879 founding. Consequently, Hälssen & Lyon will develop additional products based on the tea calendar’s creativity. This success proves that a good calendar can impress both the eyes and the taste buds, day after day.