The Teabag Collection|短视频,海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

袋泡茶收藏

案例简介：自 1879 以来，海森和里昂一直在为世界各地的客户制作最好的茶。在此期间，他们得到了长期客户的持续支持，这就是为什么我们创建了一个特殊的直接邮件来感谢他们的持续承诺: 袋泡茶系列 -- 第一个看起来和感觉都像世界上最具标志性的手袋。为了实现这个项目,我们与著名手袋设计师 Ayzit Bostan 合作，以标志性手袋的风格制作了五个限量版茶包。选择是用无绳丝绸和透气棉手工制作的，设计完全符合每种啤酒的个性。袋泡茶系列包装在一个手工盒子里，通过直接邮寄给长期顾客。除此之外，他们还在德国最重要的时尚活动柏林时装周上首次公开亮相。它们很快吸引了时尚爱好者和博客作者的注意。

袋泡茶收藏

案例简介：Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags.To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers.