本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
社交刷卡
案例简介：结果和有效性: 由于只有一个主题的数字海报，仅在第一个月就在国际机场筹集了 3,000 欧元。我们确保我们的海报在人们的脑海中停留得更久: 当那些捐赠的人收到他们的信用卡账单时，他们被建议把他们一次的捐赠变成每月的礼物。与去年同期相比，定期捐赠三笔或更多后续捐赠的人数增加了 23%。 创意执行: 社交刷卡是一种基于媒体的捐赠方式，可以触发互动体验: 当信用卡通过海报被刷过时，它会切断一个被监禁的菲律宾孩子的束缚手，帮助他恢复正常生活。另一种情况是，人们可以为秘鲁的一个家庭提供日常膳食: 信用卡刷卡会从面包上切下一片面包。 见解、战略和想法: 自 1958 以来，救济组织 MISEREOR 一直通过世界各地的自助倡议支持人们。在与贫困和不公正的斗争中，每一欧元都很重要，但捐赠疲劳正在形成。如何以一种创新的方式证明即使是一笔小小的捐赠也能产生巨大的影响？为了克服这个障碍，我们开发了一种全新的捐赠媒介: 社交刷卡 -- 第一张接受信用卡的海报。
社交刷卡
案例简介：Results and Effectiveness: Thanks to the digital posters with just a single motif, over 3,000 EUR were raised at international airports in the first month only. We made sure our posters stayed on people’s mind longer: when those who gave received their credit card bill, they were suggested to turn their one time donation into a monthly gift. Compared with the same period of time last year, the number of regular givers making three or more subsequent donations rose by 23%. Creative Execution: The Social Swipe is a media-based donation method which triggers an interactive experience: when a credit card is swiped through the poster it cuts through the bound hands of an imprisoned Filipino child helping him to return to a normal life. Another scenario lets one to provide a daily meal for a family in Peru: a credit card swipe cuts a slice of bread from a loaf. Insights, Strategy and the Idea: Since 1958, the relief organisation MISEREOR has been supporting people through self-help initiatives around the world. In the fight against poverty and injustice every single euro counts, yet donation fatigue is setting in. How can it be shown in an innovative way that even a small donation can have a big impact? To overcome this hurdle, we developed an entirely new medium for giving: the Social Swipe – the first poster that accepts credit cards.
The Social Swipe
案例简介：结果和有效性: 由于只有一个主题的数字海报，仅在第一个月就在国际机场筹集了 3,000 欧元。我们确保我们的海报在人们的脑海中停留得更久: 当那些捐赠的人收到他们的信用卡账单时，他们被建议把他们一次的捐赠变成每月的礼物。与去年同期相比，定期捐赠三笔或更多后续捐赠的人数增加了 23%。 创意执行: 社交刷卡是一种基于媒体的捐赠方式，可以触发互动体验: 当信用卡通过海报被刷过时，它会切断一个被监禁的菲律宾孩子的束缚手，帮助他恢复正常生活。另一种情况是，人们可以为秘鲁的一个家庭提供日常膳食: 信用卡刷卡会从面包上切下一片面包。 见解、战略和想法: 自 1958 以来，救济组织 MISEREOR 一直通过世界各地的自助倡议支持人们。在与贫困和不公正的斗争中，每一欧元都很重要，但捐赠疲劳正在形成。如何以一种创新的方式证明即使是一笔小小的捐赠也能产生巨大的影响？为了克服这个障碍，我们开发了一种全新的捐赠媒介: 社交刷卡 -- 第一张接受信用卡的海报。
The Social Swipe
案例简介：Results and Effectiveness: Thanks to the digital posters with just a single motif, over 3,000 EUR were raised at international airports in the first month only. We made sure our posters stayed on people’s mind longer: when those who gave received their credit card bill, they were suggested to turn their one time donation into a monthly gift. Compared with the same period of time last year, the number of regular givers making three or more subsequent donations rose by 23%. Creative Execution: The Social Swipe is a media-based donation method which triggers an interactive experience: when a credit card is swiped through the poster it cuts through the bound hands of an imprisoned Filipino child helping him to return to a normal life. Another scenario lets one to provide a daily meal for a family in Peru: a credit card swipe cuts a slice of bread from a loaf. Insights, Strategy and the Idea: Since 1958, the relief organisation MISEREOR has been supporting people through self-help initiatives around the world. In the fight against poverty and injustice every single euro counts, yet donation fatigue is setting in. How can it be shown in an innovative way that even a small donation can have a big impact? To overcome this hurdle, we developed an entirely new medium for giving: the Social Swipe – the first poster that accepts credit cards.
社交刷卡
暂无简介
The Social Swipe
暂无简介
基本信息
- 广告品牌： Bischoefliches Hilfswerk Misereor
- 发布日期： 2014-04-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
-
获得奖项：
- Design and Art Direction 2015 黄铅笔 直效（Direct Response/Ambient）
- Design and Art Direction 2015 石墨铅笔 数字营销（Innovative Use of Technology）
- Design and Art Direction 2015 木铅笔 户外广告（Poster Advertising/Enhanced Posters）
- Cannes Lions 2014 金奖 户外（Digital Screens）
- Cannes Lions 2014 金奖 推广活动（Use of Exhibitions and Digital Installations）
- Cannes Lions 2014 银奖 媒介应用（Use of Screens）
- Cannes Lions 2014 银奖 媒介应用（Charities, Public Health & Safety, Public Awareness Messages）
- Cannes Lions 2014 铜奖 直效（Charities）
- Cannes Lions 2014 铜奖 推广活动（Use of non-Traditional Ambient in a Promotional Campaign (Large Scale)）
- Cannes Lions 2014 铜奖 推广活动（Charities）
- 纽约国际广告节 2014 一等奖 户外（Philanthropic Appeals）
- 纽约国际广告节 2014 一等奖 公益（Digital Billboards）
- 纽约国际广告节 2014 三等奖 设计（Offline）
- The One Show 2014 金铅笔 公共服务-户外（Outdoor - Single）
- The One Show 2014 优秀奖 公共服务体验性广告（Experiential）
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
