本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
案例简介:
案例简介:Credits
Birds helping Birds
案例简介:
Birds helping Birds
案例简介:Credits
暂无简介
Birds helping Birds
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG to mobilize players to reduce plastic waste. The witty campaign, Birds Helping Birds, uses Angry Birds to shed light on the peril plastic poses to wildlife, particularly birds. The main event is taking place from April 2nd-to-29th within three different Angry Birds games reaching millions of players globally. The goal of the campaign is to provide millions of players with quick facts and action items to reduce harms of plastic, and to encourage them to donate for the cause through EARTHDAY.ORG. Rovio will also donate $16k to EARTHDAY.ORG to support the global fight for a safe and sustainable environment for all. In addition to in-game activations, social media and PR messaging, and collaboration with EARTHDAY.ORG, Rovio is promoting the campaign on Times Square from April 15th-to-21st.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善