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帮助喂鸟
案例简介:鸟类世界是南非豪特湾的一个鸟类和猴子保护区,它完全依靠从入场费中收集的捐款和金钱来喂养它们的动物。目标是让更多的人在冬季访问鸟类世界 -- 这是他们传统上安静的时间。所以,我们想出了一个想法,这个想法触及了情感的一面,即为什么人们应该参观公园 -- 还有什么比说实话更好的方法: 没有食物,生活就会消失。我们通过用鸟籽制作海报和人行道艺术来实现这个想法。种子最终会从海报上掉下来,或者被人行道上的鸟啄食 -- 这表明当食物供应减少时生命是如何消失的。
帮助喂鸟
案例简介:World of Birds, a bird and monkey sanctuary in Hout Bay, South Africa, relies completely on donations and money collected from entry fees to feed their animals. The objective was to get more people to visit World of Birds during the winter months - a traditionally quiet time for them. So, we came up with an idea that taps into the emotional side as to why people should visit the park - and what better way than to tell the truth: Without food, life fades. We brought this idea to life by creating posters and sidewalk art out of birdseed. The seed would eventually fall off the posters or be pecked up by birds from the sidewalk - showing just how life disappears when food supplies diminish.
Help Feed the Birds
案例简介:鸟类世界是南非豪特湾的一个鸟类和猴子保护区,它完全依靠从入场费中收集的捐款和金钱来喂养它们的动物。目标是让更多的人在冬季访问鸟类世界 -- 这是他们传统上安静的时间。所以,我们想出了一个想法,这个想法触及了情感的一面,即为什么人们应该参观公园 -- 还有什么比说实话更好的方法: 没有食物,生活就会消失。我们通过用鸟籽制作海报和人行道艺术来实现这个想法。种子最终会从海报上掉下来,或者被人行道上的鸟啄食 -- 这表明当食物供应减少时生命是如何消失的。
Help Feed the Birds
案例简介:World of Birds, a bird and monkey sanctuary in Hout Bay, South Africa, relies completely on donations and money collected from entry fees to feed their animals. The objective was to get more people to visit World of Birds during the winter months - a traditionally quiet time for them. So, we came up with an idea that taps into the emotional side as to why people should visit the park - and what better way than to tell the truth: Without food, life fades. We brought this idea to life by creating posters and sidewalk art out of birdseed. The seed would eventually fall off the posters or be pecked up by birds from the sidewalk - showing just how life disappears when food supplies diminish.
帮助喂鸟
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Help Feed the Birds
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基本信息
- 广告战役: #Help Feed the Birds#
- 广告品牌: World of Birds
- 发布日期: 2012-06-01
- 行业领域: 其他 , 饮食/特产 , 医疗/护理 , 宠物医院
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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