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帮助喂鸟
案例简介：南非豪特湾的鸟类世界是一个鸟类和猴子保护区，依靠从入场费中收集的捐款和资金来喂养动物。我们制作了一系列海报，鼓励人们通过简单地参观保护区来帮助喂鸟。这些海报是手工制作的，除了鸟籽和无毒胶水，然后被放置在各种公共空间中观看，然后在社交网络上分享。随着时间的推移，种子从海报上掉下来，使图像消失，并完美地说明了当食物供应减少时生命是如何消失的。
帮助喂鸟
案例简介：World of Birds in Hout Bay, South Africa, is a bird and monkey sanctuary that relies on donations and money collected from entry fees to feed its animals. We created a series of posters that encourages people to help feed the birds by simply visiting the sanctuary. These posters were made by hand using nothing but birdseeds and non-toxic glue, and were then placed in various public spaces to be seen and then shared on social networks. Over time the seeds fell off the posters, making the image disappear and perfectly illustrating how life fades away when food supplies diminish.
Help Feed the Birds
案例简介：南非豪特湾的鸟类世界是一个鸟类和猴子保护区，依靠从入场费中收集的捐款和资金来喂养动物。我们制作了一系列海报，鼓励人们通过简单地参观保护区来帮助喂鸟。这些海报是手工制作的，除了鸟籽和无毒胶水，然后被放置在各种公共空间中观看，然后在社交网络上分享。随着时间的推移，种子从海报上掉下来，使图像消失，并完美地说明了当食物供应减少时生命是如何消失的。
Help Feed the Birds
案例简介：World of Birds in Hout Bay, South Africa, is a bird and monkey sanctuary that relies on donations and money collected from entry fees to feed its animals. We created a series of posters that encourages people to help feed the birds by simply visiting the sanctuary. These posters were made by hand using nothing but birdseeds and non-toxic glue, and were then placed in various public spaces to be seen and then shared on social networks. Over time the seeds fell off the posters, making the image disappear and perfectly illustrating how life fades away when food supplies diminish.
帮助喂鸟
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Help Feed the Birds
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基本信息
- 广告战役： #World of Birds-设计与品牌-cfc2#
- 广告品牌： World of Birds
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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