Elephants' Bridge (Wallscape)|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

大象桥 (Wallscape)

案例简介：Campaign 介绍了 “丰田大象通道”，包括一个 10 英亩、 10 栋建筑的展览环境，在本地环境中容纳大象、犀牛、绦虫、豹子、鸟类和爬行动物。在所有媒体 (广播除外) 中，广告融合了三个动物园场景的插图层 -- 有些细节丰富，有些很少 -- 以暗示一个既真实又幻想的地方。这些名为 “大象桥” 、 “长臂猿岛” 和 “鹤瀑布” 的艺术品都是由加州雷德伍德市的科里 · 海恩岑创作的, 更出名的是他的梦工厂电影动画，如史莱克 (2 和第三) 和 Megamind。

大象桥 (Wallscape)

案例简介：Campaign introduces the “Toyota Elephant Passage,” a 10-acre, 10-building exhibition environment, housing elephants, rhinos, tapirs, leopards, birds and reptiles in native-like settings. Across all media (except radio), the advertising melds layers of illustration of three zoo scenes—some richly detailed, some sparingly so—to suggest a place both real and fantastical. The artwork, titled “Elephants’ Bridge,” “Gibbons’ Island,” and “Cranes’ Waterfall,” is all by Kory Heinzen, Redwood City, Calif., better known for his film animation for such Dreamworks movies as Shrek (2 and the Third) and Megamind.