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Pinkdoor
案例简介：广告公司 Cactus 和科罗拉多州预防处方药滥用联盟本周发起了一场多媒体运动，教育全州人民阿片类药物成瘾的增加和纳洛酮的供应,任何美国成年人 [18 +] 都可以获得并保留在手边的药物，以挽救过量服用阿片类药物的人的生命。 纳洛酮，以 Narcan 品牌出售，是一种鼻喷雾剂，可以使过量服用海洛因，奥施康定，芬太尼或其他阿片类药物的人复活。到 2019年底，消费者将获得一种通用喷雾。阻止这些药物作用的喷雾可以在 4 盎司中购买。药房的剂量，不需要处方。纳洛酮的全零售成本为 140 美元，但据科罗拉多大学安舒茨医学院的药学教授兼财团执行董事罗伯特 · 瓦鲁克说，93% 的保险公司都有纳洛酮。这是该州的抗阿片特别工作组。该州 500 多家药店声称有库存，任何人都可以订购。 每个横条广告都有一个红色，粉红色，黄色或蓝色的彩色前门，还有门把手和门环，并带有一个大胆，简单的信息: “大多数阿片类药物过量发生在家里。” 唯一的另一份拷贝是严格的信息性的: “纳洛酮停止用药过量并拯救生命” 和 BringNaloxoneHome.org。 从本周开始，这些引人注目的广告将在全州的广告牌、公共汽车和其他交通媒体上播放。它们也将出现在社交媒体 (旋转木马) 中。虽然公共服务运动由科罗拉多州资助，但一些媒体将被捐赠给这项工作。 这项运动的目的是教育人们，让他们知道很容易获得毒品，并且在紧急情况下可以用它来挽救爱人的生命。该运动还打算用其明确声明的面对面数据来对抗和减少阿片类药物成瘾的耻辱: 通过承认过度发生在那些生活在白色栅栏后面，修剪整齐的草坪上的人身上，我们必须接受它可能发生在我们的朋友，我们的家人和我们身上。现在有了 Narcan，恐惧和尴尬当然不是允许死亡的有效借口，死亡是一种可以预防的结果。 “人们倾向于认为过量发生在无家可归者或他们不认识的其他人身上，” 仙人掌公司的合伙人兼首席财务官诺姆 · 希勒说。“但实际上，大多数意外死于阿片类药物的人是那些在家中服用处方药的人。我们想让他们知道有一种喷雾可以让某人起死回生。" 在 2016，科罗拉多州公共卫生和环境部门发布了一项常规命令，允许药房和减少伤害组织将药物分发给任何人。然而，关于拯救生命的药物的困惑比比皆是: 在 2018，已知有 543 名科罗拉多人死于与处方阿片类药物或海洛因相关的药物过量。
Pinkdoor
案例简介：Advertising agency Cactus and the Colorado Consortium for Prescription Drug Abuse Prevention are launching a multimedia campaign this week to educate people statewide about the rising of opioid addiction and the availability of Naloxone, a medication any American adult [18+] can obtain and keep on hand to save the life of someone who has overdosed on opioids. Naloxone, sold under the brand name Narcan, is a nasal spray that can revive someone who has overdosed on heroin, OxyContin, fentanyl or another opioid. A generic spray will be available to consumers by the end of 2019. The spray, which blocks the effects of these drugs, can be bought in 4 oz. doses at pharmacies and does not require a prescription. Naloxone costs $140 at full retail, but 93% of insurance companies cover it, according to Robert Valuck, a pharmacy professor at the University of Colorado Anschutz Medical Campus and executive director of the Consortium, which is the state’s anti-opioid task force. More than 500 pharmacies in the state claim to stock it, and any can order it. Each horizontal-strip ad features a front door in a colorful shade of red, pink, yellow or blue along with a doorknob and knocker and carries a bold, simple message: “MOST OPIOID OVERDOSES HAPPEN AT HOME.” The only other copy is strictly informational: “Naloxone stops an overdose and saves lives” and BringNaloxoneHome.org. The eye-catching ads will run on billboards, buses and other transit media throughout the state beginning this week. They will also be featured in social media (carousels). While the public-service campaign is funded by the State of Colorado, some media will be donated to the effort. The objective of the campaign is to educate people so they know it is easy to obtain Narcan and they can use it to save a loved one’s life in the case of an emergency. The campaign also intends to confront—and reduce—the stigma of opioid addiction with its plainly stated, in-your-face data: By acknowledging that overdoses happen to people who live behind white picket fences with manicured lawns, we must accept that it can happen to our friends, our families, to us. And now Narcan is available, fear and embarrassment certainly aren’t valid excuses for allowing death, a preventable outcome. “People have a tendency to think that overdoses happen to the homeless or other people they don’t know,” said Norm Shearer, Partner and CCO at Cactus. “But in actuality, most of the people accidentally dying from opioids are those who are taking prescription drugs in their homes. We want them to know there is a spray that can literally bring someone back from the dead.” In 2016, the Colorado Department of Public Health and Environment issued a standing order that allows pharmacies and harm-reduction organizations to dispense the drug to anyone. Still, confusion about the life-saving drug abounds: In 2018, 543 Coloradans were known to have died of drug overdoses linked to prescription opioids or heroin.
Pinkdoor
案例简介：广告公司 Cactus 和科罗拉多州预防处方药滥用联盟本周发起了一场多媒体运动，教育全州人民阿片类药物成瘾的增加和纳洛酮的供应,任何美国成年人 [18 +] 都可以获得并保留在手边的药物，以挽救过量服用阿片类药物的人的生命。 纳洛酮，以 Narcan 品牌出售，是一种鼻喷雾剂，可以使过量服用海洛因，奥施康定，芬太尼或其他阿片类药物的人复活。到 2019年底，消费者将获得一种通用喷雾。阻止这些药物作用的喷雾可以在 4 盎司中购买。药房的剂量，不需要处方。纳洛酮的全零售成本为 140 美元，但据科罗拉多大学安舒茨医学院的药学教授兼财团执行董事罗伯特 · 瓦鲁克说，93% 的保险公司都有纳洛酮。这是该州的抗阿片特别工作组。该州 500 多家药店声称有库存，任何人都可以订购。 每个横条广告都有一个红色，粉红色，黄色或蓝色的彩色前门，还有门把手和门环，并带有一个大胆，简单的信息: “大多数阿片类药物过量发生在家里。” 唯一的另一份拷贝是严格的信息性的: “纳洛酮停止用药过量并拯救生命” 和 BringNaloxoneHome.org。 从本周开始，这些引人注目的广告将在全州的广告牌、公共汽车和其他交通媒体上播放。它们也将出现在社交媒体 (旋转木马) 中。虽然公共服务运动由科罗拉多州资助，但一些媒体将被捐赠给这项工作。 这项运动的目的是教育人们，让他们知道很容易获得毒品，并且在紧急情况下可以用它来挽救爱人的生命。该运动还打算用其明确声明的面对面数据来对抗和减少阿片类药物成瘾的耻辱: 通过承认过度发生在那些生活在白色栅栏后面，修剪整齐的草坪上的人身上，我们必须接受它可能发生在我们的朋友，我们的家人和我们身上。现在有了 Narcan，恐惧和尴尬当然不是允许死亡的有效借口，死亡是一种可以预防的结果。 “人们倾向于认为过量发生在无家可归者或他们不认识的其他人身上，” 仙人掌公司的合伙人兼首席财务官诺姆 · 希勒说。“但实际上，大多数意外死于阿片类药物的人是那些在家中服用处方药的人。我们想让他们知道有一种喷雾可以让某人起死回生。" 在 2016，科罗拉多州公共卫生和环境部门发布了一项常规命令，允许药房和减少伤害组织将药物分发给任何人。然而，关于拯救生命的药物的困惑比比皆是: 在 2018，已知有 543 名科罗拉多人死于与处方阿片类药物或海洛因相关的药物过量。
Pinkdoor
案例简介：Advertising agency Cactus and the Colorado Consortium for Prescription Drug Abuse Prevention are launching a multimedia campaign this week to educate people statewide about the rising of opioid addiction and the availability of Naloxone, a medication any American adult [18+] can obtain and keep on hand to save the life of someone who has overdosed on opioids. Naloxone, sold under the brand name Narcan, is a nasal spray that can revive someone who has overdosed on heroin, OxyContin, fentanyl or another opioid. A generic spray will be available to consumers by the end of 2019. The spray, which blocks the effects of these drugs, can be bought in 4 oz. doses at pharmacies and does not require a prescription. Naloxone costs $140 at full retail, but 93% of insurance companies cover it, according to Robert Valuck, a pharmacy professor at the University of Colorado Anschutz Medical Campus and executive director of the Consortium, which is the state’s anti-opioid task force. More than 500 pharmacies in the state claim to stock it, and any can order it. Each horizontal-strip ad features a front door in a colorful shade of red, pink, yellow or blue along with a doorknob and knocker and carries a bold, simple message: “MOST OPIOID OVERDOSES HAPPEN AT HOME.” The only other copy is strictly informational: “Naloxone stops an overdose and saves lives” and BringNaloxoneHome.org. The eye-catching ads will run on billboards, buses and other transit media throughout the state beginning this week. They will also be featured in social media (carousels). While the public-service campaign is funded by the State of Colorado, some media will be donated to the effort. The objective of the campaign is to educate people so they know it is easy to obtain Narcan and they can use it to save a loved one’s life in the case of an emergency. The campaign also intends to confront—and reduce—the stigma of opioid addiction with its plainly stated, in-your-face data: By acknowledging that overdoses happen to people who live behind white picket fences with manicured lawns, we must accept that it can happen to our friends, our families, to us. And now Narcan is available, fear and embarrassment certainly aren’t valid excuses for allowing death, a preventable outcome. “People have a tendency to think that overdoses happen to the homeless or other people they don’t know,” said Norm Shearer, Partner and CCO at Cactus. “But in actuality, most of the people accidentally dying from opioids are those who are taking prescription drugs in their homes. We want them to know there is a spray that can literally bring someone back from the dead.” In 2016, the Colorado Department of Public Health and Environment issued a standing order that allows pharmacies and harm-reduction organizations to dispense the drug to anyone. Still, confusion about the life-saving drug abounds: In 2018, 543 Coloradans were known to have died of drug overdoses linked to prescription opioids or heroin.
Pinkdoor
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基本信息
- 广告战役： #Colorado Consortium for Prescription Drug Abuse Prevention-户外-5885#
- 广告品牌： Colorado Consortium for Prescription Drug Abuse Prevention
- 发布日期： 2000
- 行业领域： 个人护理 , 日用品/母婴
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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