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黄门
案例简介：广告代理商Cactus和科罗拉多州预防处方药滥用联合会本周发起了一项多媒体运动，以教育全州人民有关阿片类药物成瘾的增加和纳洛酮的可用性，任何美国成年人 [18] 都可以获得并保持手头的药物，以挽救过量服用阿片类药物的人的生命。 纳洛酮以Narcan品牌出售，是一种鼻喷雾剂，可以使服用海洛因，OxyContin，芬太尼或其他阿片类药物过量的人复活。到2019年结束时，消费者将可以使用通用喷雾剂。可以在4盎司中购买阻止这些药物作用的喷雾剂。药房的剂量不需要处方。科罗拉多大学安舒茨医学院分校的药学教授，该州反阿片类药物工作组财团的执行董事罗伯特·瓦拉克 (Robert Valuck) 表示，纳洛酮的全面零售费用为140美元，但93% 保险公司都负担了这一费用。该州有500多家药店声称有库存，任何药店都可以订购。 每个水平条形广告都有一个红色、粉色、黄色或蓝色彩色阴影的前门，以及一个门把手和门环，并带有一个大胆、简单的信息: “大多数阿片类药物过量发生在家里。” 唯一的另一份副本是严格的信息性的: “纳洛酮停止过量服用并挽救生命” d BringNaloxoneHome.org。 从本周开始，引人注目的广告将在全州的广告牌，公共汽车和其他公交媒体上投放。它们还将出现在社交媒体 (旋转木马) 中。虽然这项公共服务运动是由科罗拉多州资助的，但一些媒体将被捐赠给这项工作。 该运动的目的是教育人们，使他们知道很容易获得Narcan，并且可以在紧急情况下使用它来挽救亲人的生命。该运动还打算以其明确的，面对面的数据来面对并减少阿片类药物成瘾的污名: 通过承认生活在修剪整齐的草坪的白色栅栏后面的人会过量服用，我们必须接受这可能发生在我们的朋友，我们的家人身上，对我们来说。现在，Narcan可用，恐惧和尴尬当然不是允许死亡的有效借口，这是可以预防的结果。 仙人掌的合伙人兼CCO Norm Shearer说: “人们倾向于认为过量服用会发生在无家可归者或其他他们不认识的人身上。”“但实际上，大多数意外死于阿片类药物的人都是那些在家中服用处方药的人。我们想让他们知道，有一种喷雾可以让某人起死回生。“ 2016年，科罗拉多州公共卫生与环境部发布了一项长期命令，允许药房和减少危害的组织将药物分配给任何人。尽管如此，对救生药物的困惑仍然比比皆是: 2018年，已知有543名科罗拉多人死于与处方阿片类药物或海洛因有关的药物过量。
黄门
案例简介：Advertising agency Cactus and the Colorado Consortium for Prescription Drug Abuse Prevention are launching a multimedia campaign this week to educate people statewide about the rising of opioid addiction and the availability of Naloxone, a medication any American adult [18+] can obtain and keep on hand to save the life of someone who has overdosed on opioids. Naloxone, sold under the brand name Narcan, is a nasal spray that can revive someone who has overdosed on heroin, OxyContin, fentanyl or another opioid. A generic spray will be available to consumers by the end of 2019. The spray, which blocks the effects of these drugs, can be bought in 4 oz. doses at pharmacies and does not require a prescription. Naloxone costs $140 at full retail, but 93% of insurance companies cover it, according to Robert Valuck, a pharmacy professor at the University of Colorado Anschutz Medical Campus and executive director of the Consortium, which is the state’s anti-opioid task force. More than 500 pharmacies in the state claim to stock it, and any can order it. Each horizontal-strip ad features a front door in a colorful shade of red, pink, yellow or blue along with a doorknob and knocker and carries a bold, simple message: “MOST OPIOID OVERDOSES HAPPEN AT HOME.” The only other copy is strictly informational: “Naloxone stops an overdose and saves lives” and BringNaloxoneHome.org. The eye-catching ads will run on billboards, buses and other transit media throughout the state beginning this week. They will also be featured in social media (carousels). While the public-service campaign is funded by the State of Colorado, some media will be donated to the effort. The objective of the campaign is to educate people so they know it is easy to obtain Narcan and they can use it to save a loved one’s life in the case of an emergency. The campaign also intends to confront—and reduce—the stigma of opioid addiction with its plainly stated, in-your-face data: By acknowledging that overdoses happen to people who live behind white picket fences with manicured lawns, we must accept that it can happen to our friends, our families, to us. And now Narcan is available, fear and embarrassment certainly aren’t valid excuses for allowing death, a preventable outcome. “People have a tendency to think that overdoses happen to the homeless or other people they don’t know,” said Norm Shearer, Partner and CCO at Cactus. “But in actuality, most of the people accidentally dying from opioids are those who are taking prescription drugs in their homes. We want them to know there is a spray that can literally bring someone back from the dead.” In 2016, the Colorado Department of Public Health and Environment issued a standing order that allows pharmacies and harm-reduction organizations to dispense the drug to anyone. Still, confusion about the life-saving drug abounds: In 2018, 543 Coloradans were known to have died of drug overdoses linked to prescription opioids or heroin.
Yellowdoor
案例简介：广告代理商Cactus和科罗拉多州预防处方药滥用联合会本周发起了一项多媒体运动，以教育全州人民有关阿片类药物成瘾的增加和纳洛酮的可用性，任何美国成年人 [18] 都可以获得并保持手头的药物，以挽救过量服用阿片类药物的人的生命。 纳洛酮以Narcan品牌出售，是一种鼻喷雾剂，可以使服用海洛因，OxyContin，芬太尼或其他阿片类药物过量的人复活。到2019年结束时，消费者将可以使用通用喷雾剂。可以在4盎司中购买阻止这些药物作用的喷雾剂。药房的剂量不需要处方。科罗拉多大学安舒茨医学院分校的药学教授，该州反阿片类药物工作组财团的执行董事罗伯特·瓦拉克 (Robert Valuck) 表示，纳洛酮的全面零售费用为140美元，但93% 保险公司都负担了这一费用。该州有500多家药店声称有库存，任何药店都可以订购。 每个水平条形广告都有一个红色、粉色、黄色或蓝色彩色阴影的前门，以及一个门把手和门环，并带有一个大胆、简单的信息: “大多数阿片类药物过量发生在家里。” 唯一的另一份副本是严格的信息性的: “纳洛酮停止过量服用并挽救生命” d BringNaloxoneHome.org。 从本周开始，引人注目的广告将在全州的广告牌，公共汽车和其他公交媒体上投放。它们还将出现在社交媒体 (旋转木马) 中。虽然这项公共服务运动是由科罗拉多州资助的，但一些媒体将被捐赠给这项工作。 该运动的目的是教育人们，使他们知道很容易获得Narcan，并且可以在紧急情况下使用它来挽救亲人的生命。该运动还打算以其明确的，面对面的数据来面对并减少阿片类药物成瘾的污名: 通过承认生活在修剪整齐的草坪的白色栅栏后面的人会过量服用，我们必须接受这可能发生在我们的朋友，我们的家人身上，对我们来说。现在，Narcan可用，恐惧和尴尬当然不是允许死亡的有效借口，这是可以预防的结果。 仙人掌的合伙人兼CCO Norm Shearer说: “人们倾向于认为过量服用会发生在无家可归者或其他他们不认识的人身上。”“但实际上，大多数意外死于阿片类药物的人都是那些在家中服用处方药的人。我们想让他们知道，有一种喷雾可以让某人起死回生。“ 2016年，科罗拉多州公共卫生与环境部发布了一项长期命令，允许药房和减少危害的组织将药物分配给任何人。尽管如此，对救生药物的困惑仍然比比皆是: 2018年，已知有543名科罗拉多人死于与处方阿片类药物或海洛因有关的药物过量。
Yellowdoor
案例简介：Advertising agency Cactus and the Colorado Consortium for Prescription Drug Abuse Prevention are launching a multimedia campaign this week to educate people statewide about the rising of opioid addiction and the availability of Naloxone, a medication any American adult [18+] can obtain and keep on hand to save the life of someone who has overdosed on opioids. Naloxone, sold under the brand name Narcan, is a nasal spray that can revive someone who has overdosed on heroin, OxyContin, fentanyl or another opioid. A generic spray will be available to consumers by the end of 2019. The spray, which blocks the effects of these drugs, can be bought in 4 oz. doses at pharmacies and does not require a prescription. Naloxone costs $140 at full retail, but 93% of insurance companies cover it, according to Robert Valuck, a pharmacy professor at the University of Colorado Anschutz Medical Campus and executive director of the Consortium, which is the state’s anti-opioid task force. More than 500 pharmacies in the state claim to stock it, and any can order it. Each horizontal-strip ad features a front door in a colorful shade of red, pink, yellow or blue along with a doorknob and knocker and carries a bold, simple message: “MOST OPIOID OVERDOSES HAPPEN AT HOME.” The only other copy is strictly informational: “Naloxone stops an overdose and saves lives” and BringNaloxoneHome.org. The eye-catching ads will run on billboards, buses and other transit media throughout the state beginning this week. They will also be featured in social media (carousels). While the public-service campaign is funded by the State of Colorado, some media will be donated to the effort. The objective of the campaign is to educate people so they know it is easy to obtain Narcan and they can use it to save a loved one’s life in the case of an emergency. The campaign also intends to confront—and reduce—the stigma of opioid addiction with its plainly stated, in-your-face data: By acknowledging that overdoses happen to people who live behind white picket fences with manicured lawns, we must accept that it can happen to our friends, our families, to us. And now Narcan is available, fear and embarrassment certainly aren’t valid excuses for allowing death, a preventable outcome. “People have a tendency to think that overdoses happen to the homeless or other people they don’t know,” said Norm Shearer, Partner and CCO at Cactus. “But in actuality, most of the people accidentally dying from opioids are those who are taking prescription drugs in their homes. We want them to know there is a spray that can literally bring someone back from the dead.” In 2016, the Colorado Department of Public Health and Environment issued a standing order that allows pharmacies and harm-reduction organizations to dispense the drug to anyone. Still, confusion about the life-saving drug abounds: In 2018, 543 Coloradans were known to have died of drug overdoses linked to prescription opioids or heroin.
黄门
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Yellowdoor
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基本信息
- 广告战役： #Colorado Consortium for Prescription Drug Abuse Prevention-户外-5885#
- 广告品牌： Colorado Consortium for Prescription Drug Abuse Prevention
- 发布日期： 2000
- 行业领域： 个人护理 , 日用品/母婴
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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