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弗莱彻之路
案例简介：简要解释 在 2015 中，AT&T 的 It 可以等待活动旨在提高人们的认识，尽管发短信和开车仍然是一个问题, 这个问题已经发展到包括任何类型的智能手机活动，当开车时会把眼睛从路上移开。为了接触到体育爱好者，我们试图讲述一个运动员的故事，他 “本可以成为”，进入 9月足球赛季的开始。结果是弗莱彻 · 克里夫斯的令人心碎的故事，他是孟菲斯科尔多瓦高中的一名有前途的足球运动员,在 2009 年 9 月 9 日的一场悲惨事故后，TN 从胸部以下瘫痪。同一天，弗莱彻被宣布为兰伯特大学足球队的首发队员，当一名即将到来的司机时，这似乎是一次普通的练习后的驾驶永远改变了弗莱彻的生活, 从看他们的手机分心，漂流到克利夫的车道。
弗莱彻之路
案例简介：Brief Explanation In 2015, AT&T’s It Can Wait campaign set to raise awareness that while texting and driving is still a problem, the issue has grown to include any type of smartphone activity that takes eyes off the road when driving. To reach the sports enthusiast, we sought to tell the story of an athlete that 'could have been', leading into the start of the football season in September.What resulted was the heartbreaking story of Fletcher Cleaves, a promising football player out of Cordova High School in Memphis, TN who became paralyzed from the chest down in the aftermath of a tragic accident on Sept. 9, 2009. The same day Fletcher was announced as a starter for the Lambuth University’s football team, what seemed like an ordinary drive after practice changed Fletcher’s life forever when anoncoming driver, distracted from looking at their phone, drifted into Cleaves’ lane.
Fletcher's Drive
案例简介：简要解释 在 2015 中，AT&T 的 It 可以等待活动旨在提高人们的认识，尽管发短信和开车仍然是一个问题, 这个问题已经发展到包括任何类型的智能手机活动，当开车时会把眼睛从路上移开。为了接触到体育爱好者，我们试图讲述一个运动员的故事，他 “本可以成为”，进入 9月足球赛季的开始。结果是弗莱彻 · 克里夫斯的令人心碎的故事，他是孟菲斯科尔多瓦高中的一名有前途的足球运动员,在 2009 年 9 月 9 日的一场悲惨事故后，TN 从胸部以下瘫痪。同一天，弗莱彻被宣布为兰伯特大学足球队的首发队员，当一名即将到来的司机时，这似乎是一次普通的练习后的驾驶永远改变了弗莱彻的生活, 从看他们的手机分心，漂流到克利夫的车道。
Fletcher's Drive
案例简介：Brief Explanation In 2015, AT&T’s It Can Wait campaign set to raise awareness that while texting and driving is still a problem, the issue has grown to include any type of smartphone activity that takes eyes off the road when driving. To reach the sports enthusiast, we sought to tell the story of an athlete that 'could have been', leading into the start of the football season in September.What resulted was the heartbreaking story of Fletcher Cleaves, a promising football player out of Cordova High School in Memphis, TN who became paralyzed from the chest down in the aftermath of a tragic accident on Sept. 9, 2009. The same day Fletcher was announced as a starter for the Lambuth University’s football team, what seemed like an ordinary drive after practice changed Fletcher’s life forever when anoncoming driver, distracted from looking at their phone, drifted into Cleaves’ lane.
弗莱彻之路
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Fletcher's Drive
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