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ESPN/AT&T-弗莱彻之路
案例简介：在 2015 中，AT&T 的 It 可以等待活动旨在提高人们的认识，尽管发短信和开车仍然是一个问题, 这个问题已经发展到包括任何类型的智能手机活动，让人们远离道路。我们试图讲述一个运动员的故事，“本来可以”。 结果是一个令人心碎的故事，一个有前途的足球运动员弗莱彻 · 克里夫斯在一场悲惨的事故后胸部以下瘫痪。当一个迎面而来的司机打电话，漂流到克莱夫的车道上时，这似乎是一次普通的练习后的驾驶，永远改变了弗莱彻的生活。
ESPN/AT&T-弗莱彻之路
案例简介：In 2015, AT&T’s It Can Wait campaign set to raise awareness that while texting and driving is still a problem, the issue has grown to include any type of smartphone activity that takes eyes off the road. We sought to tell the story of an athlete that 'could have been’. What resulted was the heartbreaking story of Fletcher Cleaves, a promising football player, who became paralysed from the chest down in the aftermath of a tragic accident. What had seemed like an ordinary drive after practice changed Fletcher’s life forever when an oncoming driver on their phone, drifted into Cleaves’ lane.
ESPN/ AT&T - Fletcher's Drive
案例简介：在 2015 中，AT&T 的 It 可以等待活动旨在提高人们的认识，尽管发短信和开车仍然是一个问题, 这个问题已经发展到包括任何类型的智能手机活动，让人们远离道路。我们试图讲述一个运动员的故事，“本来可以”。 结果是一个令人心碎的故事，一个有前途的足球运动员弗莱彻 · 克里夫斯在一场悲惨的事故后胸部以下瘫痪。当一个迎面而来的司机打电话，漂流到克莱夫的车道上时，这似乎是一次普通的练习后的驾驶，永远改变了弗莱彻的生活。
ESPN/ AT&T - Fletcher's Drive
案例简介：In 2015, AT&T’s It Can Wait campaign set to raise awareness that while texting and driving is still a problem, the issue has grown to include any type of smartphone activity that takes eyes off the road. We sought to tell the story of an athlete that 'could have been’. What resulted was the heartbreaking story of Fletcher Cleaves, a promising football player, who became paralysed from the chest down in the aftermath of a tragic accident. What had seemed like an ordinary drive after practice changed Fletcher’s life forever when an oncoming driver on their phone, drifted into Cleaves’ lane.
ESPN/AT&T-弗莱彻之路
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ESPN/ AT&T - Fletcher's Drive
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