Fletcher's Drive|短视频|广告营销案例【ADGuider广告指南】

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弗莱彻之路

案例简介：观看弗莱彻 · 克里夫斯的故事，他是田纳西州孟菲斯科尔多瓦高中的一名有前途的足球运动员，在 2009 年的一场悲惨事故后，他胸部以下瘫痪。同一天，弗莱彻被宣布为兰伯特大学足球队的首发队员，当一名迎面而来的司机，这似乎是一次普通的练习后的驾驶永远改变了弗莱彻的生活, 从看他们的手机分心，漂流到克利夫的车道。分享弗莱彻的故事，让人们意识到，没有任何帖子、文字、搜索、浏览或电子邮件是值得一生的。记住把你的眼睛放在路上，而不是手机上。它可以等待

弗莱彻之路

案例简介：Watch the story of Fletcher Cleaves, a promising football player out of Cordova High School in Memphis, TN who became paralyzed from the chest down in the aftermath of a tragic accident on Sept. 9, 2009. The same day Fletcher was announced as a starter for the Lambuth University’s football team, what seemed like an ordinary drive after practice changed Fletcher’s life forever when an oncoming driver, distracted from looking at their phone, drifted into Cleaves’ lane. Share Fletcher’s story to raise awareness that no post, text, search, glance or email is worth a life. Remember to keep your eyes on the road, not on your phone. It Can Wait