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Narcos: 审查员的削减
案例简介：对数字或环境执行或活动中发生的情况进行简短总结。 在这个国家，所有被认为 “不合适” 的事情都不能公开披露。即使有评级系统，广播电视和家庭外媒体仍然受到任何审查，从选美比赛的比基尼到卡通人物的泳装。 人们对不断隐藏的事情感到沮丧。将其带到那里并超出界限，使问题比以往任何时候都更加明确。 陪审团的文化/背景信息 泰国人是独一无二的。除了拥有自己的语言、食物、文化之外，我们还有一种独特的心态: 我们就是爱恨。每天都有成千上万的关于政府、交通系统甚至天气的投诉充斥着互联网。因此，为了吸引大众并将遥远的Netflix变成人们喜欢的东西，我们需要找到泰国人都知道和讨厌的东西。我们发现了这一点。令人恼火的泰国审查制度成为我们打动人心的关键。 告诉陪审团关于工作的动画/互动/动态组件。 Narcos审查员的剪裁预告片在曼谷的主要地区-购物中心和地铁播出。这是墨西哥Narcos的官方预告片，但内容被认为 “不合适”。在推出后的2天内，它由许多电影评论家和Facebook页面的手从离线变为在线。
Narcos: 审查员的削减
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. In this country, everything deemed “inappropriate” cannot be overtly revealed. Even with a rating system, broadcast television and out-of-home media are still censored for anything, from bikinis on a beauty pageant to a cartoon character’s swimsuit. People get frustrated with things being constantly hidden from them. Bringing it out there and above the line made the issue more explicit than ever. Cultural/Context information for the jury Thai people are one-of-a-kind. Besides having our own language, food, culture, we also have a unique mentality: we just love to hate. Every day thousands of complaints about the government, transit system, and even weather flood the internet. So, to attract the mass audience and turn the distant Netflix into something people love, we needed to find something that Thai people all know and hate. And we found just that. The much-annoyed Thai censorship became our key to people’s hearts. Tell the jury about the animated/interactive/dynamic component of the work. Narcos The Censor’s Cut trailer was aired in Bangkok’s prime areas – the malls and the metros. It is the official Narcos Mexico’s trailer, but with the content deemed "Inappropriate" explicitly cut out. Within 2 days of launch, it went from being offline to online by the hand of many movie reviewers and Facebook pages.
Narcos: The Censor's Cut
案例简介：对数字或环境执行或活动中发生的情况进行简短总结。 在这个国家，所有被认为 “不合适” 的事情都不能公开披露。即使有评级系统，广播电视和家庭外媒体仍然受到任何审查，从选美比赛的比基尼到卡通人物的泳装。 人们对不断隐藏的事情感到沮丧。将其带到那里并超出界限，使问题比以往任何时候都更加明确。 陪审团的文化/背景信息 泰国人是独一无二的。除了拥有自己的语言、食物、文化之外，我们还有一种独特的心态: 我们就是爱恨。每天都有成千上万的关于政府、交通系统甚至天气的投诉充斥着互联网。因此，为了吸引大众并将遥远的Netflix变成人们喜欢的东西，我们需要找到泰国人都知道和讨厌的东西。我们发现了这一点。令人恼火的泰国审查制度成为我们打动人心的关键。 告诉陪审团关于工作的动画/互动/动态组件。 Narcos审查员的剪裁预告片在曼谷的主要地区-购物中心和地铁播出。这是墨西哥Narcos的官方预告片，但内容被认为 “不合适”。在推出后的2天内，它由许多电影评论家和Facebook页面的手从离线变为在线。
Narcos: The Censor's Cut
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. In this country, everything deemed “inappropriate” cannot be overtly revealed. Even with a rating system, broadcast television and out-of-home media are still censored for anything, from bikinis on a beauty pageant to a cartoon character’s swimsuit. People get frustrated with things being constantly hidden from them. Bringing it out there and above the line made the issue more explicit than ever. Cultural/Context information for the jury Thai people are one-of-a-kind. Besides having our own language, food, culture, we also have a unique mentality: we just love to hate. Every day thousands of complaints about the government, transit system, and even weather flood the internet. So, to attract the mass audience and turn the distant Netflix into something people love, we needed to find something that Thai people all know and hate. And we found just that. The much-annoyed Thai censorship became our key to people’s hearts. Tell the jury about the animated/interactive/dynamic component of the work. Narcos The Censor’s Cut trailer was aired in Bangkok’s prime areas – the malls and the metros. It is the official Narcos Mexico’s trailer, but with the content deemed "Inappropriate" explicitly cut out. Within 2 days of launch, it went from being offline to online by the hand of many movie reviewers and Facebook pages.
Narcos: 审查员的削减
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Narcos: The Censor's Cut
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